• Responsible for driving the marketing function to increase lead generation for over 90 franchised offices nationwide, and centrally via the website.• Responsible for developing the digital marketing plan to deliver lead generation, including web, social media, PPC, and e-marketing alongside the other digital partners.• Reviewing and auditing current ad platforms and suggesting changes to the media agency as necessary.• Generate and deliver reports on digital marketing campaigns, implementing strategy amendments based on a data-driven approach. Additionally, build and maintain reporting dashboards for insights on conversions across channels from various campaigns.• Managing CRM through HubSpot, overseeing client databases, creating list segmentations, and executing targeted email campaigns.• Overseeing the creation and maintenance of diverse marketing collateral, including digital and magazine ads, stands, banners, brochures, leaflets, and business cards.• Craft and execute a comprehensive marketing strategy for our in-house bespoke prop-tech software. This multifaceted approach includes email marketing, CRM optimization, event coordination, and crafting impactful marketing collateral.

Designing and scheduling content for the Climate Venture Collective, a unique, non-hierarchical, community-led program to foster practical climate solutions.

- Developed social media accounts and set up content calendars to successfully create and manage content on social media channels such as Instagram, Twitter, Vero true social, Facebook.- Run successful PPC campaigns on Instagram, that generated +47.6% interactions and +513% account reached, during the third quarter of 2021. - Manage, grow, and engage with an online community to boost brand awareness, encourage brand loyalty, and broaden user base through time. - Analyze results, adapt strategies, and monitor performance to make sure that engagement leads to conversion.

-Providing great customer experience following a customer-obsessed, rather than a customer-oriented, approach. -Leading a team of 10 individuals in a busy fast-paced environment.-Slashed daily business costs 5% by setting and managing KPIs and appropriately reallocating human resources to maximize production and profit. -Upselling and cross-selling to maximize revenue and meet branch targets.