I performed the following key responsibilities:• Planning and defining social strategies • Social Media channel optimization (Ig, Gb, In, Pt)• Content creation and copywriting • Internal project planning

Managing and supporting start-ups from the design phase to the development of their product or service:- Identification of start-ups with innovative potential and assessment of their feasibility- Monitoring project progress and asset management- Coordination and support of the incubation team in the realization of the project- Communication with internal and external stakeholders- Support for marketing the start-up product or service

My responsibilities included crafting all website copy in the Italian version and conducting SEO content optimization, focusing on enhancing the search engine rankings of the company's content by strategically incorporating relevant keywords

Supporting the marketing team in the implementation of daily activities, collaborating in the implementation of the marketing strategies:-Market analysis and monitoring of the activities of the competitors- Creation of advertising and promotional materials, - Website content management,- Support in the preparation of materials for participation in tenders for medical devices.

Developing of branding and marketing strategy to promote the company, which operated in the production and distribution abroad of Italian food excellence:- Brand Identity and Positioning Strategy- Integrated communication plans: advertising, national and international industry events and fairs, PR, social media and content marketing activities; sponsorships and collaborations with influencers, bloggers and art masters- Report and analysis of the marketing and branding strategies

Construction of a complete strategic marketing plan and operational to increase the relevance of the brand Punt e Mes for the Urban Creators target. Ideation of the product Punt and Mes and Soda then marketed in 2021