Martina Börner Email & Phone Number

Lugano, Ti, Ch

Lugano, Ticino, Switzerland

Locarno, Canton Ticino, Svizzera

Member of the Digital Team, I am responsible for coordinating and implementing B2C digital strategies focused on increasing the overnight stays in the region.I collaborate with cross--‐functional teams to define, design, and launch new features for the my Ascona-Locarno app.I define requirements for the implementation of Salesforce CRM and I ensure the correct integration of the modules with Salesforce, Mailchimp and the my Ascona-Locarno app(objects, fields, leads and mapping).I coordinate and supervise external agencies related to both SEO and app activities and take care strategically and operationally of SEM campaigns. Advanced reporting skills.

Bioggio

Member of the Central Marketing Team for KaVo Kerr EMEA. Responsible fordeveloping and implementing B2B digital strategies focused on Search EnginesMarketing and Social Media activities.The focus was on generating growth for brand visibility, increasing product marketshare and identifying untapped opportunities in the EMEA market

Ticino, Svizzera

As the Digital Marketing Specialist, I was a member of the Central Marketing Team for Kerr Dental Europe and MEA. I was responsible for developing and implementing B2C and B2B digital strategies that build brand and product awareness aimed to generate qualified leads to pass onto sales in order to close deals.My primary role was to be responsible for the execution and coordination of digital marketing communication campaigns and for the analytics through tracking and reporting thereof. The focus was on generating growth for brand visibility, increasing product market share and identifying untapped opportunities in the EMEA market.

Lugano

As a Search Marketing Coordinator I'm in charge of coordinating all the activities aimed to reach projects goals and surpass them. Mainly involved in projects with Italian clients, I'm also in charge of being the main contact between Searcus operational team and client contact persons. Other tasks included preparing proposal and contracts, creating AdWords ad copy in French, German and English, being the contact person for the clients, sharing tasks with consultant colleagues (keywords analysis, SEO Audit, AdWords campaign monitoring and reporting), and dispatching office issues.

Lugano

During my first year at Searcus I have learned how to manage and mix SEO and SEM activities in a sales oriented promotion plan, as well as managing a project aiming to increase visits to a websites and ameliorate ROI. My daily tasks were focused on reporting main KPIs, keep contact with clients and help Search consultant in delivering high quality services.

Lugano

Assisting strategy definition; Image editing; Content Management Systems (CMS); Landing pages creation (HTML and basic PHP); Documentation preparation

Massagno - Ch

From April 2010 until June 2010 I worked as an substitute teacher in mathematics for Ms Erika Longhi and Ms Marianna Aresu-Bonazza.

Tesserete

A fulltime substitute teacher for Mr. Stefano Baldini, teacher of sciences and mathematics.

Lausanne Area, Svizzera

Student assistant for Prof. Arjen Lenstra, at a course of Discrete Mathematics.

Geneva

Master'S Degree, Technology For Human Communication (Thc)

Master Thesis: Search Intelligence: Search engine tasseomancy of a major search engine's coffee grounds

Bachelor, Communication Sciences

Bachelor Thesis: Ricerca di informazioni sulle "cognitive enhancing drugs" (droghe cognitive, o nootropi): una content analysis di siti web

Faculty Of Informatics And Communication Systems

Activities and Societies: Stoica