Martin Abrams, Mba Email and Phone Number
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A category changing business executive with a track record of transformational product innovation. Develops deep customer empathy to identify insights and strategies that produce breakthrough business results. Innovates with a differentiated approach by analyzing external growth categories. Earned a reputation for challenging the status quo and going to market with speed. Passion for coaching team to focus on the customer first.MY TEAM LEADERSHIP► As an experienced Director of Marketing, I have led high performing teams to develop consumer insights, brand strategy development, and growth plans. I inspire teams by developing a compelling vision and setting aggressive growth goals. MY PEOPLE PHILOSOPHY► I believe the best business solutions come from diverse opinions and creating a trusting environment where constructive challenge can occur.CLASSICALLY TRAINED IN BRAND MANAGEMENT► I am classically trained in brand management: Insight Development, Long Range Planning, Strategy Development, P&L Management, New Product Innovation, Stage Gate Process, Prioritization Process, Partner Negotiation, Innovation Incubator, Competitive Insights, Customer Segmentation, Margin Management, Aggressive Distribution Expansion & Cross Functional Leadership INNOVATION TO CHANGE CATEGORIES ► I bring an entrepreneurial approach to innovation. I believe in order to solve complex business problems a business team must apply external insights to well established business practices. I LIVE AND INSPIRE MY TEAMS TO “LIVE THE BRAND” ► I am a firm believer that the consumer comes first! In order for a business or brand to grow, the team must develop deep empathy for the end consumer. Over my career I have ensured that my team takes the time to “Live The Brand” via team activities that allow them to gain a wholistic understanding of the consumer’s life. CONTACT► mabramsmktg@gmail.com
Inspire Medical Systems
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Vice President Of Marketing And Customer ExperienceInspire Medical Systems Jul 2019 - PresentGolden Valley, Minnesota, UsLead Marketing and Customer Experience Team responsible for direct to consumer (Patient) marketing, medical professional marketing as well as new product strategy collaboration with Research and Development.Inspire Medical Systems is a purpose driven company that has developed an innovative new treatment to help sleep apnea patients who are unable to use CPAP. In contrast to CPAP, Inspire works inside the body in sync with a patient's natural breathing process. With a small sleep remote, patients turn Inspire on before sleep and off upon waking. Numerous clinical studies have demonstrated significant reductions in sleep apnea burden and improvements in quality of life. Inspire is available at over 200 leading medical centers and is covered by several large health insurance plans
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Vice President Of Marketing And Customer ExperienceInspire Medical Systems Jul 2019 - PresentGolden Valley, Minnesota, Us
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Senior Director Of Consumer Marketing And Digital Customer ExperienceInspire Medical Systems Aug 2018 - Jul 2019Golden Valley, Minnesota, Us
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Marketing DirectorLand O'Lakes, Inc. May 2015 - Apr 2018Arden Hills, Minnesota, UsRecruited to strategically reinvigorate the Deli Cheese Business as well as to optimize the newly acquired Kozy Shack Brand for long term growth. Reported to Executive Vice President and led team (2 direct reports, 5 person team) to focus on a consumer empathy approach that has led to uncovering growth insights to drive business model innovation:♦ Led development of digital campaign & new positioning for Kozy Shack: "Absurdly Delicious" that resulted in a 14% lift for exposed consumers.♦ Expanded Kozy Shack's Gross Margins (SKU Rationalization & Pricing) by 500 basis pts in 1 year.♦ Championed Kozy Shack Strategy transformation: Millennial Penetration Focus on new innovation and expanded digital communications.♦ Led development of first Cheese consumer digital marketing campaign in 10+ years: "I Am Deli American" that resulted in 15% volume lift versus previous negative trend.Expanded role in 2017 to include optimizing Division Portfolio Management Process (1 direct report) via updating the Stage Gate Innovation Process as well as implementing financial hurdles for project resource prioritization. Additionally, the role added the Division Test Kitchens Function and Consumer Affairs (1 direct report, 30 person team):♦ Led the renovation of the US Dairy Division Stage Gate Process & Prioritization (NPV Hurdle rates) that has led to fewer (eliminated 20% of projects) bigger projects that are aligned to the division strategy.♦ Championed efforts to focus Test Kitchens team on providing Consumer Insights on future of food trends and data mining from consumer contacts. -
Marketing Director - New Business Development Team / 301IncGeneral Mills Jul 2012 - May 2015Minneapolis, Minnesota, UsAppointed to create new innovation business incubator responsible for creating $300 Million of new business. Reported to Vice President of Marketing and led the emergent launch of 4+ new businesses with 5 direct reports and a 30-person team. -
Chairperson: 2013 Martin Luther King Jr. Holiday BreakfastGeneral Mills Feb 2012 - Feb 2013Minneapolis, Minnesota, UsChairperson for 2013 Martin Luther King Jr. Breakfast. Led team, company and broader community to focus on the education achievement gap with the following theme: "Education, The Fierce Urgency of Now." Secured Marian Wright Edelman for key note speaker and the event was broadcast on TPT 2 TV. Strategically championed an innovative approach with an educational panel with the superintendents of both St. Paul and Minneapolis Schools to come up with solutions to close the achievement gap.
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Business Unit Director: Old El PasoGeneral Mills Sep 2010 - Jul 2012Minneapolis, Minnesota, UsPromoted to this role to be the General Manager of $400 Million portfolio. Reported to President of the Meals Division and led 3 direct reports to reposition and renovate product portfolio for prioritized investment as well as led emergent launch of Old El Paso Stand N Stuff Soft Tortillas new product innovation.
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Sr. Marketing Manager Grain Bar PortfolioGeneral Mills Dec 2005 - Sep 2010Minneapolis, Minnesota, UsLed $600 Million grain portfolio of Nature Valley Granola Bars and Fiber 1 Chewy Bars with 3 direct reports. Reported to the Vice President of Marketing. Surpassed Kellogg’s as the #1 share leader. Created and launched Fiber One Chewy Bars, which was largest GMI new product innovation in 25+ years. Doubled volume and profit in 5 years and transformed division into the fastest growing division.
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Marketing Manager Totinos Pizza RollsGeneral Mills Feb 2003 - Mar 2005Minneapolis, Minnesota, UsLed $350 Million Totino’s Pizza Roll business with two direct reports. Created “Own The Roll” Strategy that propelled Totino’s into the fastest growing GMI business in 2004.
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Marketing Manager New Products / Meals DivisionGeneral Mills Jun 2001 - Feb 2003Minneapolis, Minnesota, UsCreated and launched Betty Crocker Complete Meals as well as developed Meals new product pipeline.
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Assistant Marketing Manager: Wheaties "The Breakfast Of Champions"General Mills Mar 2000 - Jun 2001Minneapolis, Minnesota, UsLed Wheaties and launched Wheaties Energy Crunch as well as negotiated multiple Championship Moments Boxes like: Tiger Woods Grand Slam, Kirby Puckett / Dave Winfield Hall Of Fame and Pete Sampras Grand Slam
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Assistant Marketing Manager: Field Sales TrainingGeneral Mills Sep 1999 - Mar 2000Minneapolis, Minnesota, Us.
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Assistant Marketing Manager: Nature Valley Granola BarsGeneral Mills Aug 1998 - Sep 1999Minneapolis, Minnesota, UsLed Nature Valley repositioning from “Candy Bar Nature Intended” to the “Energy Bar Nature Intended” resulting in 25% growth. Championed major product reformulation on the core crunchy bar to achieve 60/40 wins vs. old formula.
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Senior Financial AnalystBp Jun 1991 - Apr 1998London, England, GbSupply Chain Analyst, SAP Team Leader and Trading Floor Analyst
Martin Abrams, Mba Skills
Martin Abrams, Mba Education Details
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Northwestern University - Kellogg School Of ManagementMarketing & Finance -
Morehouse CollegeGeneral
Frequently Asked Questions about Martin Abrams, Mba
What company does Martin Abrams, Mba work for?
Martin Abrams, Mba works for Inspire Medical Systems
What is Martin Abrams, Mba's role at the current company?
Martin Abrams, Mba's current role is Vice President of Marketing and Customer Experience at Inspire Medical Systems - No Mask. No Hose. Just Sleep..
What is Martin Abrams, Mba's email address?
Martin Abrams, Mba's email address is ma****@****lls.com
What is Martin Abrams, Mba's direct phone number?
Martin Abrams, Mba's direct phone number is +161241*****
What schools did Martin Abrams, Mba attend?
Martin Abrams, Mba attended Northwestern University - Kellogg School Of Management, Morehouse College.
What are some of Martin Abrams, Mba's interests?
Martin Abrams, Mba has interest in Civil Rights And Social Action, Education, Poverty Alleviation.
What skills is Martin Abrams, Mba known for?
Martin Abrams, Mba has skills like Marketing Strategy, Strategy, Consumer Products, Brand Management, Customer Insight, Cross Functional Team Leadership, Leadership, Management, Product Innovation, Segmentation, Brand Equity, Competitive Analysis.
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