Martina Cavalieri Email & Phone Number

Genoa, IT

Genova, Liguria, Italia

• In my role as a UX Designer at TWOW, I am responsible for:
• Conducting interviews with clients and stakeholders to understand their needs and feedback regarding the product or service offered
• Conducting market analysis to identify trends and business opportunities
• Setting up qualitative and quantitative research to obtain information on consumers, competitors, and the target market
• Identifying the target audience and potential customers to define user personas
• Performing Conversion Rate Optimization (CRO) analysis to improve website performance

Genova, Liguria, Italia

• Quinta Colonna is an independent and interdisciplinary research collective focused on the various forms of architecture and design. During my time at Quinta Colonna, I was tasked with:
• Developing the graphic interface and navigation of the website
• Implementing, managing, and updating the portal developed on the WordPress platform
• Writing content and creating graphics dedicated to promoting events and calls for papers
• Coordinating with the team for the realization of events: VHS (Visual Human Social), DVD (Digital Visions of Dynamic cities), and USB (Universal Serial Brief)

Genova, Liguria, Italia

• I worked as a teaching assistant for the "Materials and Components for Design" course at the Department of Architecture and Design (DAD) at the University of Genoa. Specifically, my tasks included:
• Supporting the teacher in organizing and conducting teaching activities
• Creating teaching materials both theoretical and practical
• Assisting students during exercises and practical activities
• Organizing thematic seminars and workshops to deepen specific topics
• Supervising during final exams

Genova, Liguria, Italia

• I was a teaching assistant for the "Fundamentals of Design" course at the Department of Architecture and Design (DAD) of the University of Genoa. In particular, the tasks I carried out were:
• Supporting the teacher in the organization and implementation of didactic activities
• Creating both theoretical and practical didactic contributions
• Assisting students during exercises and practical activities
• Supervising during final exams

Genova, Liguria, Italia

• Teaching assistant for the 'Thematic Laboratory' at the Department of Architecture and Design (DAD) of the University of Genoa. The activities carried out during this period were:
• Support to the teacher in the organization and conduct of teaching activities
• Development of both theoretical and practical teaching contributions
• Assistance to students during exercises and practical activities
• Organization and support during the event held at the conclusion of the course "Lenta Bellezza. Design e Storie di Liguria"
• Supervision during final exams

Genova, Liguria, Italia

• Academic tutor for the "Design Fundamentals" course at the Department of Architecture and Design (DAD) of the University of Genoa. The activities carried out during this period were:
• Support and guidance to students during their academic path
• Office hours to deepen the topics covered during the lessons
• Collaboration with the teacher to create didactic activities and projects
• Revision of final projects

Genova, Liguria, Italia

• Teaching assistant for the "Design Laboratory 1" at the Department of Architecture and Design (DAD) at the University of Genoa. The tasks carried out during the activity were the following:
• Support to the teacher in the organization and conduct of teaching activities
• Development of both theoretical and practical teaching contributions
• Exercise and classroom review of proposed projects
• Creation of graphics and videos for the promotion of the Bath project for Exposanità
• Collaboration with the clients of the Bath project for Exposanità

Milano, Italia

• During my professional experience, I have performed the following tasks:
• Development of the brand through coordination with the internal team
• Design of graphic-advertising material compliant with Web Content Accessibility Guidelines (WCAG)
• Management and development of the company website on the Wordpress platform compliant with WCAG
• Management of social media pages and writing of textual and multimedia content for the company blog
• Responsible for and writer of content for the blind.tech web portal

Genova, Italia

• During my collaboration with KoiKoiKoi, I worked as a content editor, specifically focusing on:
• Research and analysis in the field of contemporary art, illustration, and product design, with particular expertise in illustration, graphics, and discovering new artistic talents.
• Writing articles for the website aimed at informing and engaging the interested audience.
• Creating content for social media and newsletters.
• Collaborating with other team members to organize activities and implement the editorial plan (PED)

Genova, Italia

In my role as freshmen assistant, I was responsible for welcoming and supporting students during their first year of university. My tasks included providing information and assistance to facilitate their integration into the university structure, as well as organizing orientation events and answering student questions. Additionally, I assisted freshmen.

Genova, Liguria, Italia

During my collaboration, I had the opportunity to work on the HIRIS logo, a hexagonal wearable device, and to develop the promotional website for the supporting application. Throughout my collaboration with Circle Garage, I also had the chance to participate in the creation of the device prototype, both digital and physical.

Genova, Liguria, Italia

Assistance to students throughout their university path, offering support in course selection, preparation of necessary documentation for study plans, and academic guidance.

Treviso, Italia

Interaction Designer and graphic consultant for the development of Benetton Live Windows during the spring of 2013. In this role, I contributed to the creation of engaging interactive experiences for Benetton customers, working closely with the creative and technical teams.

Massa Carrara, Italia

Dottorato Di Ricerca, Design

Digitization is changing our cultural experience, especially in terms of access to information. The research focuses on the accessibility.

Master'S Degree, Design And Visual Communications, 110/110 Cum Laude

Italo Calvino's "Invisible Cities" highlight the importance of the evolution of tourism and cultural promotion on a global scale. Visual.

Bachelor'S Degree, Industrial And Product Design, 103/110

Diploma Artistico, Design And Architecture, 80/100