Martina Cerone Email & Phone Number

Italy

Milano

- Budgeting definition: liaise with HQs Retail Planning and Regional Ecommerce teams in order to define seasonal sales targets, OTB and ST objectives; use of sales and target information to define OTB objectives by Line/Region and to periodically review them. - Monitoring Buying Process of spent vs OTB and reflecting variations on Sales Plan- Seasonal Reorders & Stock Monitoring: monitoring stock level of all ecom channels and product delivery plans and assuring that are in line with… Show more - Budgeting definition: liaise with HQs Retail Planning and Regional Ecommerce teams in order to define seasonal sales targets, OTB and ST objectives; use of sales and target information to define OTB objectives by Line/Region and to periodically review them. - Monitoring Buying Process of spent vs OTB and reflecting variations on Sales Plan- Seasonal Reorders & Stock Monitoring: monitoring stock level of all ecom channels and product delivery plans and assuring that are in line with sales potential and targets; highlighting to Regional Management Team and HQs Retail Planning any relevant issue; monitoring reorders according to OTB reassortments budget, liaise with Operations and Buying Teams in order to facilitate product transfers and consolidations and to optimize stores’ stock. Show less

- WW LEVEL (260 stores): Seasonal Sales Target definition by Region/Store according to Financial Budget, discussing with Retail Directors/Head of Retail/Commercial Director, by Region/Gender/ Category/Event Type, discussing with Buying Managers. Open to Buy definition by ST targets/Beginning of Stock level for all Countries WW. - EU LEVEL (circa 45 stores): OTB Definition by Microcategory, discussing with EU regional buyers/countries for every category, SKU optimization to reduce inventory… Show more - WW LEVEL (260 stores): Seasonal Sales Target definition by Region/Store according to Financial Budget, discussing with Retail Directors/Head of Retail/Commercial Director, by Region/Gender/ Category/Event Type, discussing with Buying Managers. Open to Buy definition by ST targets/Beginning of Stock level for all Countries WW. - EU LEVEL (circa 45 stores): OTB Definition by Microcategory, discussing with EU regional buyers/countries for every category, SKU optimization to reduce inventory and low turnover, definition of Sales and Receipt price and Average Depth. Check of buying campaign progress at WW level, and at a detailed level for EU. - Sales Forecast monitoring and definition of stock rebalance between different zones- Training in Regions (USA, China, Hong Kong, Japan, Australia, Europe) live or in remote mode regarding the Planning tool and process.- Partecipation in the development of the new tool for OTB calculation and order entry system for Buying Sessions- Essentials/Icon/Carry over sales and stock monitoring, in order to evaluate reorders or to share a long term planning with production.- Automatic replenishment program monitoring, update of Stock Targets for all categories/stores. Show less

Terranuova Bracciolini

- 18 Months rolling Budgeting Worldwide/Area/Country/Shop by Brand/Merch Class;- Sales and Stock monitoring and Performance Analysis, comparing actuals vs budgets;- Reporting, weekly and monthly, on Sales/Stock/Production, by country, shop collection, department, merchandising class, through Graphics/SAP-BW/B.O./Excel;- Monitoring with analytical and quantitative analysis KPI (i.e. best sellers, sell thrus, months of supply);- Managing and updating rolling forecasting by… Show more - 18 Months rolling Budgeting Worldwide/Area/Country/Shop by Brand/Merch Class;- Sales and Stock monitoring and Performance Analysis, comparing actuals vs budgets;- Reporting, weekly and monthly, on Sales/Stock/Production, by country, shop collection, department, merchandising class, through Graphics/SAP-BW/B.O./Excel;- Monitoring with analytical and quantitative analysis KPI (i.e. best sellers, sell thrus, months of supply);- Managing and updating rolling forecasting by department, merchandising class, single item to ensure a stock level that can guarantee growth;- Participating in Outlet Buying providing with assistance on quantitative and qualitative analysis of historical sales and delivery planning;- Cooperation and Information sharing with Retail, Controlling Department, Production and Shops.- Monitoring with analytical and quantitative analysis KPI (i.e.Permanent and Iconic SKUs)- Cooperation with IT, Controlling Department, Country Planners, Retail Merchandising, Buying. Show less

Terranuova Bracciolini, Arezzo

- Sales Analysis and Budgeting for Country/Area/Shop;- Reporting, weekly and monthly, on Sales/Stock/Production/Markdown.- Analysis on mark up, industrial costs, industrial margin;- Participating in Outlet Buying providing with assistance on quantitative and qualitative analysis of historical sales and delivery planning;

Pescara, Italia

- Promotion Analysis: based on Promotional events for single client (i.e. Coop, Esselunga, Auchan).- Planning and Demand Forecast, on a monthly basis, and a revue every week in order to provide the best last estimate.- Monitoring and Reporting single SKUs and special orders; - Managing relations between Production Department, Marketing, Customer Service and Trade Marketing Babycare.

Economia E Direzione Delle Imprese, Management, 110/110 E Lode

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Economia Aziendale, Amministrazione, Controllo E Finanza

Tesi di Laurea in Tecnica Bancaria: "La crisi del risparmio gestito: prospettive e scenari futuri"