Martina V. Dimova-Martinez Email & Phone Number

Chicago, Il, Us

Westchester, Illinois, Us

Westchester, Illinois, Us

Lead a team of managers who oversee establishing, managing and growing strategic vendor partner relationships for $1.1B Higher Education Division in support of 1100+ retail college bookstore and 1800+ e-commerce sitesDrive insights from the competitive and consumer landscapers to determine short and long term strategy and drive overall business transformation of company-wide products and service offerings Motivate cross functional teams to identify operational improvements and profit optimization opportunities resulting in annual profit increasesCreate, negotiate and execute $100M+ innovative B2C and B2B programs in the Higher Education spaceDesign and operationalize internal KPI’s, analytics dashboards and standard operating procedures to enable strategic customer conversations with 1100+ Colleges and UniversitiesMonetize insights through data products and services offerings to external stakeholders

Elmhurst, Il, Us

Focused onB2C and B2B value proposition and messaging; Curated online properties and social media presence

Chicago, Illinois, Us

Led a Sales Strategy team focused on the go-to-market strategy, commercialization and successful deployment of new digital products and initiatives Promoted to shape and coach a multi-layered team of six, including defining roles and responsibilities and achieving organizational alignment to complete successfully 20+ projects Direct efforts to define the commercialization, go to market and sales strategies across three sales channels for eight digital advertising products to exceed multi-million budgetCoach a team to facilitate field testing through beta, pilot, nationwide launch and monitored product lifecycle healthCollaborate with senior sales leaders to establish processes for the testing, analyses and deployment of 10+ large sales initiatives, including testing sales enablement and gamification platforms across three distinct sales channelsFacilitate the creation and execution of yearly sales incentive programs with $900K+ incentive programs budgetLead the team charged with initiating and executing of yearly and quarterly sales planning sessions with 40 Regional Sales Managers and 7 Sales Directors

Chicago, Illinois, Us

Responsible for defining and exploring white space for company organic and M&A opportunities Managed a team to develop a market overview (consumer, competitor and participant landscape) for a brand adjacent category Received approval by senior management to launch a $50M e­-commerce productObtained $5M in funding from board of directors to invest in emerging auto service & repair startupManaged a team to establish go ­to ­market product strategy, product roadmap and partnershiprecommendationsCollaborated with internal stakeholders and external vendor/partner company in order to facilitate decision-making and obtain consensus in executing upon product vision and strategy

Chicago, Il, Us

Responsible for driving new Consumer Electronics business opportunities across multiple channels - Sears, Kmart, onlineIdentified and launched a significant growth initiative in the mobile phone and devices category to drive $36M in top line for Sears Holdings; Managed a team of 20 to drive all strategic, merchandising, contractual, vendor-related and operational aspects of the pilotCollaborated with 20+ strategic partners to create Green Leadership Team for the Electronics Team to drive marketing programs while improving processes and merchandising to generate $5.5+M in profit since 2010Focused on improving current operations, merchandising and sales strategy across Consumer Electronics department within 2,000+ Sears and Kmart stores

Chicago, Il, Us

Promoted to serve as a strategic advisor to Consumer Electronics Business President and as the main liaison between senior leadership and a staff of 40+ merchants, finance and operational associates Led a 3-year Strategic Planning initiative, which brought Sears and Kmart Consumer Electronics to a positive 2009 EBITDA (8X more than 2008)Oversaw 30+ business initiatives from initiation through execution to produce 75M+ in business profit

Chicago, Il, Us

Led a cross functional team to create and implement Open to Buy Merchandising processes to build ~10% flexibility in SHC $2B import seasonal buyDeveloped and recommended tracking and reporting processes to ensure success for Apparel’s seasonal MAP Process

Chicago, Il, Us

Analyzed comprehensive metrics to identify best practices around store productivity for 1387 Kmart and 886 Sears stores and developed appropriate reporting structureIdentified strategic recommendations to improve store productivity which will lead to significant EBIDTA savings and presented productivity business case to business CFOs and senior management

Served as the COO’s right hand to manage all internal finance dutiesPrepared all monthly Board of Director related analysis and presentations Analyzed and updated bank’s income statement and balance sheet for budget, loan and investment portfolio determinationSuccessfully led processes to launch and tailor risk management program that increased senior management’s control over loan portfolio Advised the President on the bank's $65M investment portfolioActed as liaison between bank, internal and external auditing agencies to streamline and improve governing processes and procedures

Master'S Business Administration, Strategic Management & Finance

Bachelor'S, Finance

Business Administration