Martina Donà Email and Phone Number

• Managing e-commerce websites from both a commercial and operational standpoint;• Launching web marketing activities aimed at boosting sales;• Choosing the right strategy and implementing it across the various competency areas;• Collaborating with the other functional areas in the company: sales, marketing, communication, customer care and administration;• Pursuing e-commerce project goals by providing assistance in defining, developing and monitoring the results of the implementation of the marketing and communication plan;• Directly in contact with Brand partners during all the phases of digital business;• Analyzing and monitoring the online store sales and KPIs.

• Social media management (strategy, editorial plans, reporting, KPIanalysis, media campaigns, digital PR)• Integration of digital communication strategies to offline activities• Website management (content)• Email direct marketing and newsletter schedule• B2c App management, release and testing of new versionACHIEVEMENTS• Managed social live coverage and overall digital communication of 2 department store openings and 15 in-store events• I contributed reaching 2019 target of subscriptions to our loyalty plan by implementing supportive marketing campaigns

• Trade marketing support for brand partners running in-store marketingactions• Coordination of Coin an Coin Excelsior in-store promotion activitiesACHIEVEMENTSCo-marketing project with Radio Deejay: managed the renewal of Coin in- store music content and a celebrative partnership event

I supported the Distributors and Travel Retail Marketing Manager managing more than 40 Diesel trade partners:• to properly convey the brand identity• providing launch packages for special projects and seasonal collections• implementation of events, in-store activities and fairs• update of distributors marketing calendar, reports management andsupervision of distributors marketing budgetACHIEVEMENTS• Brazil Olympics Project: marketing presentation, creative brief, project guidelines, final report• Travel retail expo: booth set up coordination, event sponsorship

In charge of managing Mr Ferragamo's personal real estates and of coordinating the service staff working for his family. I kept track of all the works carried out and of all the expenses made in order to clearly update Mr Ferragamo on the status of his properties. Able to provide valuable opinions on many situations owing to the direct experience on the field.

Attentive to customer care, in charge of maintaining high standards of visual merchandising and general store operations.

Trained to deal with issues such as Circular Economy, Ecodesign and Life Cycle Assessment in order to develop high quality training courses and workshops. In chargeof forging contacts with high educational institutions to establish partnerships in theeducation feld. Worked on the development of a strategy to sell video courses onstrategic innovation of business models on e-learining platforms.

Attentive to customers’ needs and able to give information about the features, quality and availability of different products. Handle the payment for any purchase and in charge of maintaining high standards of display and visual merchandising to ensure the store is well presented.

Direct contact with Italian companies and local authorities to encourage the settlement of the former on the site and facilitate the commercial exchange between the two. Managed the project “Ospitalità Italiana – Ristoranti Italiani nel Mondo”, in charge of doing quantitative and qualitative analyses aimed at identifying investment opportunities in South Africa for companies registered with the Chamber and for other companies looking to approach the South African market.

Responsible for looking after guests and attending to their needs during their visit. Welcoming them to the restaurant, escorting them to their table and also informing them of any special offers or meals.