Martina Gómez Email & Phone Number

Bern, Berne, Switzerland

As a member of the reorganization's project core team «GO 2024» (Governance & Organisation 2024), I am responsible for elevating the project communication. Concretely, I am enhancing the communication strategy to align seamlessly with organizational goals and objectives and strengthening internal and external communication to foster collaboration and engagement, ensuring clear and transparent information dissemination.One other key responsibility is crafting, editing, and proofreading content, demonstrating a nuanced understanding of diverse communication needs and audiences.Of course, nothing would be possible without conducting in-depth stakeholder analyses to identify key players, needs, and expectations, informing strategic communication approaches.Be ready to preempt challenges by developing a comprehensive crisis communication plan and implementing effective conflict management strategies to address challenges proactively.

Basel, Switzerland

Drove the internal and external communications activities: new website development, social media, events, corporate videos.

Basel, Switzerland

Advised start-up company on marketing/communications strategy (i.e., content design, social media and branding).

Basel, Switzerland

 Congress & Engagement Manager October 2018 – June 2022 / Global Medical Affairs (GMA) • Led the internal communications strategy plan for the LIGELIZUMAB® team, including stakeholders’ engagement/management;• Global Congress Communications Management, served as primary company spokesperson for Congresses for early products;• Annually planned/executed up to 8 global Congresses, scientific advisory boards/investigator meetings and engagement events;• Facilitated complex internal/external stakeholders dynamics; Built strong relationships with suppliers/partners, budget control. Strategic Communications, Associate Director October 2020 – September 2021 / Chemical Biology & Therapeutics (1Year assignment in the Research organization NIBR)• Led global Strategic Communications (+450 associates/3 sites in CH and US): created internal communications and associate engagement strategy 2021, including content, social media channels, leadership communication, visual storytelling, global events; • Designed and managed with creativity and innovation global community meetings, town halls including conceptualization and agenda framework, events, videos production, weekly newsletters, weekly seminars, team leadership and content creation;

Basel, Switzerland

 Operational Project Lead January 2017 – October 2018 / Global Drug Development (GDD)• XOLAIR® Marketing & Congresses Project Lead (job rotation): Organized 2 global Dermatology Congresses including customer-centric activities, digital customer engagement, digital marketing, facilitated briefings/booth training for Novartis affiliates;• Led and developed the global administrative team (10 direct reports in CH and US); Managed cross-functional communications;• Senior Executive Assistant to Immunology Unit Head, organized global events, provided project management.

Basel, Switzerland

 Head Administrative Professional June 2009 – December 2016 / Novartis Research (NIBR)• Project Manager for the Novartis Prizes for Immunology (2014 – 2016): Led the project team, formulated the communication strategy, managed budget, organized the Awards Ceremony, Melbourne, AUS (800 guests), managed stakeholders; • Organized communications activities with the NIBR Communications Team (Townhalls, Awards ceremonies, Scientific Events); organized Scientific Reviews, NIBR End Year Celebrations (1K pax) and co-organized the Novartis Science Day 2016 (24K pax);• Senior Executive Assistant to the Head of Research Europe; Led and developed the administrative team (4 direct reports).

Laufen, Switzerland

• Developed and implemented the internal and external communications strategy/plan, media plan and PR-plan in collaboration with partner agencies, customer-centered and sponsoring activities, budget control, digital content, stakeholder management;• Led the advertising campaigns, Media relations, PR activities, events, digital marketing; Organized international fairs and launches; • Led and developed the Marketing Services team members (3 direct reports).

Laufen, Switzerland

Laufen, Switzerland

Basel, Switzerland

Neuchâtel, Switzerland

Banska Bystrica, Slovakia

Delémont, Switzerland

Master'S Degree, Business/Corporate Communications

Strategic Communications

Professional Communication: Business Writing And Storytelling

Social Media Strategy

Professional Project Management Certification

Marketing Planner

Certificate, German

Maturité

Commercial Graduate (Cfc/Efz), Business Administration And Management, General