Martina González Email & Phone Number

Madrid, Es

Montevideo, Uruguay

Having a strong analytical background and the ability to study and interpret complex information to drive business decisions to reinforce brand personality and thus all the strategic decisions to be made coincide with the established identity.Teamwork with the director of the company, informing him the user needs by analyzing the customers vision, goals and final message.Strategic vision in the pursuit of short and long term objectives. Being one step ahead of the brand's weaknesses and providing solutions.Monitoring the market and developing analyses by comparing competition, investigating the current trend and coming with trustworthy data to make a veredict on the issue brought up.Design and implementation of a Digital Marketing Plan taking into account the commercial objectives of the brand.Participation in the script and edition of audiovisual campaigns.Implementation of a monitoring plan based on the respective KPIs.

Montevideo, Uruguay

https://www.instagram.com/elpalenque.mvd/

Montevideo, Uruguay

Where women and jewelry merge, and everything has a reason.Responsible for creating a brand from scratch.Thanks to the quantitative and qualitative analysis, I managed to carry out a brand in Uruguay.Observe, collect data, analyze and execute.Thanks to the 3 components: intuition, empathy and patience I was able to make a dream come true.The strategic context allowed me to take into account all the weak points of the brand in order to provide solutions in the future.Planning and execution of the Digital Marketing Plan. Creation of brand identity: storytelling, logo, audiovisual material, selection of typography and colorimetry, personality and brand voice.Creation of social networks: Instagram, Facebook and Tik Tok.Website design and execution.Brand and product launch preparation.Strategic planning of Marketing campaigns on social platforms.Google Ads and Display campaign planning.Blog creation to perform SEO On Page, along with the search for keywords and Long TAIL SEO.Search for backlinks for SEO Off Page.

Byron Bay, New South Wales, Australia

Responsible for selling the artist's artworks. Explain the art pieces and the process of the artist. Interact with customers, get leads and generate contacts for the future.Get database for the newsletter.

Sydney, New South Wales, Australia

Responsible for tracking and monitoring long projects and for filtering their difficulty to appoint an execution manager.Trained to deal with the needs of customers and suppliers. Management of complaints and misunderstandings and proposals for solutions.Crisis management, re-loyalty customers, and attract potential customers.Build deep relationships with clients to understand their specific needs.Responsible for taking short-term projects forward. Website maintenance, innovation of new forms of presentation, and analysis of online consumer performance.Participation in the product photography campaign for the web.Creation of Excel spreadsheets with the inventory of all the products of the store.Tracking of online orders.

Punta Del Este, Uruguay

Responsible for the creation of brand identity: personality, voice, logo, mission, vision, values and institutional documents.Design and execution of Digital Marketing Plan with short and long term objectives.Creation of a brand manual for future Directors. Creation of Social Networks such as Instagram, Facebook and Tik Tok.Teamwork with the IT department for the website development.Planning and execution of audiovisual material, such as an institutional video and photos for social platforms.In charge of organizing management team meetings to convey the communicational vision of the brand. Design of social media campaigns, aligned with the commercial needs of the brand.Deep analysis of the consumer taking into account their needs, interests, lifestyle and social groups.In charge of ensuring that online communication is aligned with offline communication.Responsible for ensuring that Company values are adhered to in the personal experience. Whether in the service provided, in the details of the rooms, in the breakfast, etc.

Course, Digital Marketing

Bachelor Of Arts - Ba, Business/Corporate Communications

Ib International Baccalaureate

First Certificate Exam

Education record