Over 20 years of proven track record of successful marketing and commercial management roles from diverse business models (multinational FMCG companies, start-ups, family-run companies), markets (Central Europe, Baltics, South Eastern Europe), categories (biscuits, dairy, cigarettes, electronics, services) and brands (premium, mainstream, niche).I am a business enthusiast with strong 'can do' attitude. Result oriented and decisive, capable of operating in changing and unexplored environment, with strong focus on defining long-term goals, strategies and their implementation. Committed team player with excellent interpersonal skills. Cross cultural team leader and encouraging talent developer. I am a passionate business consultant and mentor to start-ups and developing businesses.Management | B2B | B2C | Marketing strategy | Brand strategy | Media Strategy | Strategic planning | New product development | Innovation | Pricing strategy | Consumer insight | Integrated marketing communication | Digital Marketing | Project management | Trade Marketing | P&L accountability | Business Development | Leadership