Martina Lauchengco

Martina Lauchengco Email and Phone Number

Costanoa Partner | Board Member | Author of LOVED | SVPG Partner | Lecturer | Speaker | Former Marketing Exec & Product Leader | AI-curious @ Costanoa Ventures
Martina Lauchengco's Location
San Francisco, California, United States, United States
Martina Lauchengco's Contact Details

Martina Lauchengco personal email

n/a
About Martina Lauchengco

Author of LOVED, how to rethink marketing of tech products -- a #1 Amazon Best Seller (in Product Management & Product Marketing). 30 years experience in marketing and product, I have helped hundreds of companies navigate product marketing and their go-to-market strategy as a partner, lecturer, advisor and board member. Honed my craft bringing seminal products to market, including Microsoft Office and Netscape Navigator. I share the best of what I've learned--and dozens of stories from the trenches--in LOVED and outline the four fundamentals of product marketing essential to get right. It's written for founders, product managers, marketers and any leader that wants to win in their market.

Martina Lauchengco's Current Company Details
Costanoa Ventures

Costanoa Ventures

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Costanoa Partner | Board Member | Author of LOVED | SVPG Partner | Lecturer | Speaker | Former Marketing Exec & Product Leader | AI-curious
Martina Lauchengco Work Experience Details
  • Costanoa Ventures
    Partner
    Costanoa Ventures Oct 2015 - Present
    Palo Alto, Ca, Us
    I work hands-on with entrepreneurs in the Costanoa portfolio to help them craft smart marketing strategy, messaging, and accelerate their GTM success. I started Seat@theTable to help more women reach more seats at more tables in tech because diversity and inclusion improve company performance. Speaker: Grace Hopper, Collision, Monetery, SaaStr, ProductCraft, ProductTank Silicon Valley, Womxn of Color Leadership Forum. Product Marketing Alliance Top 100 Product Marketing Influencers 2022
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  • Aquabyte
    Board Member
    Aquabyte Oct 2024 - Present
    Laksevåg, Vestland, No
    As a member of Aquabyte's Board of Directors, I provide ongoing guidance to the company.
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  • Demandbase
    Board Observer
    Demandbase Apr 2018 - Present
    San Francisco, Ca, Us
    View
  • Uc Berkeley
    Lecturer
    Uc Berkeley Jan 2012 - Present
    Berkeley, Ca, Us
    Marketing Lecturer for Fung Institute for Engineering Leadership Masters Program. Created and taught new marketing and product management curriculum.
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  • Silicon Valley Product Group
    Product Marketing Partner
    Silicon Valley Product Group 2007 - Present
    San Francisco, California, Us
    Share senior level experience and knowledge of best practices with clients, including Marketing Strategy, Product Marketing, and teaching Product Marketing workshops. Clients include: Google, Atlassian, Docusign, CareerBuilder, EMC, Symantec, Snagajob, Carbonite, O'Reilly Media, FedEx and Workiva among many others.Past Advisory Board Member:Quizlet - Leading learning tech company, 100M study sets Pocket - #1 save-for-later platform, 20M+ users. ACQUIRED by Mozilla.Workiva - SaaS business reporting platform used by 65% of F500. IPO 2014.Breathometer - World's first smartphone breathalyzerElliptiGo - World's first elliptical bikeVistara/Opsramp - IT Operations automation. ACQUIRED by Hewlett Packard Enterprise.IndexTank - SaaS Search. ACQUIRED by LinkedIn.Chatterfly - Local deals (PlumDistrict acquisition)
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  • Elevate Security
    Board Member
    Elevate Security Nov 2018 - Dec 2023
    San Francisco, California, Us
    Elevate was acquired by Mimecast.
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  • Bishop Fox
    Advisory Board
    Bishop Fox Oct 2020 - Oct 2022
    Tempe, Arizona, Us
    End of Advisory Board term.
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  • Workiva
    Interim Marketing Executive
    Workiva Nov 2013 - Jul 2015
    Ames, Iowa, Us
    Help develop marketing activities and staff in company and product positioning, messaging, strategy, website redesign, company re-branding, sales enablement, campaigns, marketing metrics and corporate communications.
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  • Mavin Group
    Principal
    Mavin Group 2002 - 2007
    Provide strategic consulting in marketing, product management, and organizational behavior. Responsible for all business operations and consulting services. Clients include Macrovision, Pfizer, Shutterfly, Silicon Valley Bank, VeriSign, Room to Read and other consumer and technology companies.
  • Loudcloud
    Director Of Marketing, Chief-Of-Staff To Ceo
    Loudcloud 1999 - 2001
    Sunnyvale, California, Us
    Responsible for development and on-going management of company go-to-market strategy, company-wide strategic planning, and improving overall company efficiency from company infancy to IPO. Management responsibility for brand, product marketing, sales support, public relations, marketing communications, field marketing, and process engineering. Reported to either CEO or CFO for all positions.
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  • Netscape Communications
    Director Program Management And Group Product Manager
    Netscape Communications 1996 - 1999
    Responsible for consumer channel business and programming for twenty consumer categories including sports, entertainment, news, kids & family, lifestyles, health, interactive media, and the Home Page--a $45 million business.Group Product ManagerResponsible for marketing and product definition for category-leading Internet client (>70% market share at the time) and server products, including all aspects of product launch and definition.
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  • Microsoft
    Product Manager
    Microsoft 1993 - 1996
    Redmond, Washington, Us
    Responsible for full range of marketing for Microsoft Office products during their growth from <50% market share to >85% market share and a $3.1 billion business.
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Martina Lauchengco Skills

Qualitative Research Teaching Management Start Ups Data Analysis Mergers And Acquisitions Leadership Marketing Communications Marketing Strategy Strategy Product Development Product Launch Fundraising User Experience Higher Education Strategic Planning Time Management Marketing Sales Operations Microsoft Office Product Management Product Marketing Program Management Go To Market Strategy Public Relations Research Design Consulting Creative Direction Analysis

Martina Lauchengco Education Details

  • Stanford University
    Stanford University
    Organizational Behavior
  • Stanford University
    Stanford University
    Political Science

Frequently Asked Questions about Martina Lauchengco

What company does Martina Lauchengco work for?

Martina Lauchengco works for Costanoa Ventures

What is Martina Lauchengco's role at the current company?

Martina Lauchengco's current role is Costanoa Partner | Board Member | Author of LOVED | SVPG Partner | Lecturer | Speaker | Former Marketing Exec & Product Leader | AI-curious.

What is Martina Lauchengco's email address?

Martina Lauchengco's email address is ma****@****oup.com

What is Martina Lauchengco's direct phone number?

Martina Lauchengco's direct phone number is +140896*****

What schools did Martina Lauchengco attend?

Martina Lauchengco attended Stanford University, Stanford University.

What skills is Martina Lauchengco known for?

Martina Lauchengco has skills like Qualitative Research, Teaching, Management, Start Ups, Data Analysis, Mergers And Acquisitions, Leadership, Marketing Communications, Marketing Strategy, Strategy, Product Development, Product Launch.

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