Martin Alden Email & Phone Number

Hertford, England, Gb

I am delighted to be joining the Board at Fixatex to craft the next phase in their incredible journey. With a portfolio of long-standing clients, a brilliant team delivering ‘best-in-class’ service and a commitment to sustainable growth, their vision for expansion is ready to execute:-Working alongside the Exec team I’m looking forward to assisting in forming the future shape of the business, provide strategic direction for a clear growth strategy; ensure the business infrastructure is ‘future fit’; provide oversight and guidance on governance matters and work to nurture the operational efficiency and company culture and align to the overall business vision.

We’re the experts in building new revenues and commercial partnerships. We’re well connected and support clients around the globe. I share the privilege of working alongside the most amazing, talented and well-connected team you could wish to know.M7 brings you a fantastic network of well-connected Associates who know how to take your brand and partner with suitable businesses who we know will be interested in working with you.Our services focus on your most business-critical drivers; ‘trading growth and new commercial opportunities’. We will optimise your trading channels by identifying and delivering profitable partnerships, as well as working with you to access and launch you into new channels and markets.Take the first step and put us to the test.

Telford, Shropshire, Gb

Lily & Loaf are the best in whole family health with an online business that provides everything needed to keep the whole family healthy and energised. Their range includes:- - Vitamins & Supplements - Skincare & Organic Essential Oils - Hair care & Accessories - Nutrition & Good Health - Home & Gifting range - Pets SupplementsExceptional and natural, Organic Skincare for a beautiful you, with delightful Essential Oils to awaken the senses. Formulated and manufactured with care, we know that when you try them, you’ll become a Lily & Loaf lover too.Lily & Loaf have an outstanding Affiliate and Partnership programme, commercially good for you and even better for your customers, Whether you want to add value to your own programme or simply reward your customers with great health and well-being, we have something for you. Get in touch: martin.alden@lilyandloaf.com

London, Gb

Leading the fantastic FETCH team across the functions of Commercial, On-Boarding, Customer Success, Operations and Finance as we continue to scale a business globally. "Digital engagement at the centre of customer and guest experience".FETCH products speed up payments, ordering, checkout and tipping, as well as improve feedback and reviews, all by offering easy and smart digital experiences. For restaurants, FETCH frees up staff time to focus on providing excellent service, turn tables faster, while also increasing their tips, revenue and boosting customer satisfaction.With hotel groups FETCH improves the guest experience, with convenient and engaging solutions. We use the most widely accepted payment platforms as well as allowing Charge to Room and earn/burn with loyalty points, all through our platform integrations to some of the most widely used hotel management systems around the world.

London, Gb

Leading the Commercial, Sales, Operations and Customers Success team as we scale FETCH across the global hospitality sector.

Brentford, Middlesex, Gb

Project management lead supporting the private equity sale of Wyevale Garden Centres, across 59 business transactions to single and multiple retail buyers; delivering maximum exit value for shareholders. Jointly managing the 21 business work-streams to ensure the full value of the business was realised. Leading the work-streams for:• Marketing/CRM: Managing the smooth wind down and closure of the Wyevale loyalty scheme. Working with the Trading & Marketing Director and the CRM team throughout the planning and communication phase to the 4 million members to exit and close the scheme.• Payment Products: Managing the closure and exit for the various financial products in place including the full retail and B2B gift card programme across all 147 centres and 1,500 B2B clients. Managing the withdrawal for the HTA gift vouchers scheme, ensuring customers retained full redemption options for their vouchers and gift cards.• Website: Working with the e-commerce team to ensure smooth and timely wind down of the Wyevale Garden Centres website, transitioning the site away from being transactional to final closure once the business sale was completed.

Brentford, Middlesex, Gb

Part of the Portfolio & Programme Management leadership team. Accountable for the working interface between the business and the IT function for the provision of IT enabled business transformation, change and BAU efficiency. Leading the business in strategic evaluation of its use of IT, ensuring full exploitation of existing and planned IT investment.Creating business capability, championing a centre of excellence and driving continuous improvement by supporting Project Managers and Business Analysts to learn, improve and grow within Wyevale.Responsible for delivery of projects within the project portfolio, ensuring business requirements are met within budget and on time.

Brentford, Middlesex, Gb

Accountable for commercial activity across 145 UK Garden Centres including B2B rewards, incentives, employee benefits, sales promotions, card linked programmes, gift cards, HTA gift vouchers, new payment products and retail partnerships. All activity based on early stage commercial incubation through to launch and 'business as usual’ regionally and nationally.

Senior retail member of the UK Gift Card & Voucher Association is a membership organisation and trade body for gift cards, gift vouchers and other retail payment methods. The association represents the key players in the industry, in a market which has attained double digit growth over the past 5 years, estimated to be worth over £5.6bn per year.Established in 1991, the primary role of the association is to keep members up-to-date with trends within the marketplace & legislation; create opportunities for business development & networking; and to drive the overall Gift Card and Voucher industry in the UK.http://www.ukgcva.co.uk

Watford, Hertfordshire, Gb

Reporting to Chief Marketing Officer and part of the Wickes Senior Leadership Team. Directing the full P&L operation of Wickes B2B sales and corporate partnerships across the 230 store estate. Leading a team in developing corporate sales, concessions and affinity partnerships; overseeing more than 60 corporate partnerships.• Manage the channel sales plan and commercial partnerships to budget & profit targets• Work directly with group stakeholders to deliver the annual sales and profit plans• Devise, create, implement and direct the annual B2B marketing plan, ensuring and protecting brand and creative alignment to the wider Wickes annual business marketing strategy• Lead the consolidation and coordination of the efforts of a multi-disciplined team and roster of agencies to achieve the most compelling through the line marketing and PR communications in an efficient and cost effective way• Stakeholder management with company and wider group management steering and working groups to bring appropriate functional expertise and senior experience • Manage the Wickes B2B sales opportunities across the Travis Perkins group• Deputise for the role of Wickes Multi-channel Director where required• Represent Wickes at UK industry member events wide, UK legislative forums and wider consultative groupsKey Achievements & Milestones:• Grew B2B sales & client base, delivering £5m within 18 months of start-up (£12m run rate 2016)• Successful market launch of B2B and Partnerships into incremental sales channels, including - Reward & Recognition, Social Housing, Corporate Repairs, Stores Estate.• Integration of Wickes B2B into the Travis Perkins corporate trading unit across a business platform covering more than 128 Social Housing contracts• Shared project partner for Wickes Agile Marketing Engagement programme, designed to improve team and colleague engagement across 60 Marketing staff; as aligned to the Wickes Transformational Business Plan

London, London, Gb

PCC gives business leaders the skills to make sustainable organisational change that every employee understands and supports.Working with SME and larger corporate business owners. Appointed to devise, implement and direct the commercial strategy as part of a start up phase. Actively creating the sales and marketing proposition of the business and aligning the academic nature of the programmes with the commercial requirements of the sales process. In addition, the defining of specific sales channels, affiliate partnerships and development of the training models across Europe.Key Responsibilities:• Create, business infrastructure and operational organisation• Manage investment sourcing and implementation where required• Devise and implement strategic business direction• Develop product range and align to selected sales channels• Implement sales and marketing practices• Optimisation of the wider range of leadership programmes and training services• Manage the ongoing development of company business plan• Recruitment and management of a team of sales, operational and field staff• Create and manage enterprise partnerships across the UK and EuropeKey Achievements:• Developed the ongoing strategy, company infrastructure, direction and programme message• Managing the ‘Knowledge Transfer’ between the academic natures of the leadership programmeand the commercial requirement of the programme content• Delevered operational best practice principles throughout the business. • Development of revenue channels and commercial optimisation• Development of follow up leadership programmes and second tier revenues

Gb

Reporting to the International Group Operating Board with a primary responsibility for directing and controlling the commercial sales, marketing and operational strategy for the company’s digital photo kiosk division, in partnership with Kodak; within the UK, Europe and Asia. Wider responsibility included a general management role covering full P&L accountability, staff & field team development, business operations and the strategic direction of the business.Key Responsibilities:• Devise and implement sales and corporate partnership strategy• Preparation of and ongoing development of company business plan• Recruitment and management of a team of sales, operational and field staff• The development and implementation of a Digital Kiosk sales strategy / client acquisition • Directing the sales activity of a team of Key Account Directors and Sales Managers• Managing an enterprise and concession partnership with Kodak across UK and Europe• Managing after sales technical services in conjunction with Kodak• Reporting performance through monthly management accounts and Board presentations• Optimisation of the wider company range of products and services• Maximisation of company revenues and profitability to ensure shareholder ROIKey Achievements:• Delivering a successful business start-up of the Digital Kiosk Division• Successfully implementing the international sales expansion of key clients in conjunction with the Key Account Directors in Ireland, Europe and in international travel markets.• Delivering the largest two company role out’s of a retail Kiosk programme in the UK and Ireland culminating in the successful placement of 300 Digital Kiosks in 6 months• Instrumental in delivering sector sales to major Ferry companies in Europe

Part of Executive Leadership team with oversight of Corporate Hospitality, Sports Management & Sponsorship. Primary accountability for setting up / incorporating the company infrastructure, preparing for the company’s flotation and capital fund raising program, together with the subsequent implementation of the sales and marketing strategy across the UK. Extended accountability included the development and securing of the principal corporate and retail client partnerships.Key Responsibilities:• Incorporation of the plc company, together with operating subsidiaries.• Preparation of and joint lead Director for OFEX Public listing.• Negotiation and maintenance of the UK & European licence from Greg Norman USA.• Recruitment, management and ongoing development of the golf and sports sponsorship team.• Client and corporate partner acquisition for retail and sponsorship base. • Managing the licence partnership with Greg Norman USA.• Directing corporate golf operations, hospitality and sponsorship events.• Maximisation of company revenues and profitability to ensure shareholder ROI. Key Achievements:• Completed a successful prospectus and capital fund raise during start-up phase.• Secured two of the largest golf & country club hotel operators in the UK as corporate partners; Marriott and De-Vere Hotel groups.• Created a retail presence in 2,100 retail stores in the UK within 12 months of start-up• Created bespoke golf teaching products for the 1997 US Open Champion, Alison Nicholas and Luther Blacklock, Woburn Golf Club Head Professional / Master PGA Professional / inventor of the Explanar golfing system• Delivering personalised and interactive golf lessons with Greg Norman for the UK’s leading golf magazine, a promotional lesson subscription to 50,000 UK golfers.• Implementation of Sports Management division; ‘Sponsorship at a grass roots level’

Reporting to UK Group CEO. Directing and controlling the B2B commercial sales, marketing and operational strategy for H. Samuel, Ernest Jones and Leslie Davis (563 stores). Full P&L accountability, staff control & development. Channels include B2B, Insurance Replacement, Corporate Incentives and the introduction of a UK retail online presence.Key Responsibilities:• Management of the full P&L performance of two B2B divisions• Implementation of B2B services programme to 563 stores in UK and Ireland• Ongoing market evaluation, business plan / strategy formulation for all B2B channels• Oversee service and management standards in store operations for B2B• Recruitment, management and ongoing development of sales and operational staff• The development and implementation of the B2B sales strategy / client acquisition Key Achievements:• Successfully launched ‘Insurance Services’ and ‘Corporate Incentives’ increasing sales from £3m to £15m in three years• Secured business partnerships with each of the major home insurers in the UK with a combined customer count exceeding 15 million homes• Improved order process throughout 563 stores, securing a ‘Delegated Authority’ status with 5 Insurance Partners• Produced award winning sales & marketing campaign for Signet Incentives, including integrated partnerships with Key premium watch & Jewellery brands• Recruited industry leading management personnel for Insurance Services Division

London, Gb

Reporting to Kingfisher Group Financial Director, responsible for a joint venture company on behalf of B&Q, Comet, Superdrug and Woolworths. The company, ‘Kingfisher Gift Vouchers Ltd’ was responsible for corporate incentive sales across the group (comprising 2,100 UK stores). Accountable for full P&L management and commercial operations. Sales of £45m.Key Responsibilities:• Creation of the group joint venture company, fulfilling requirements of all operating subsidiaries• Business plan and operational strategy oversight• Recruitment, management and ongoing development of external agencies• Ongoing management of sales and marketing strategy, together with client acquisition.• Directing promotional activity - trade exhibitions, corporate PR and sales promotion• Reporting operational performance to group board and operating company boards• Optimisation of revenues and profitability to protect interests of each operating subsidiary.Key Achievements:• Successful launch of Kingfisher Gift Vouchers Ltd on behalf of B&Q, Comet, Superdrug and Woolworths in 1993.• Increased group turnover to £45m over three years• Succeeded in winning largest single business account for Kingfisher plc @ £6.6m.• Successful in-store launch of retail incentive proposition across 2,100 group stores

Reporting to the Operations Director with a primary responsibility for directing and controlling the commercial sales, marketing and operational strategy for a new corporate division launched in 1989. Specialising in B2B markets and Corporate Incentives. Key accountability included sales & marketing, and client account development. Key Responsibilities:• Creation of a new corporate division, business plan and operational strategy• Recruitment, management and ongoing development of external agencies• Management of team of sales and administration staff• Directing promotional activity - trade exhibitions, corporate PR and sales promotion• Reporting P&L performance to operating board• Maximisation of revenues and profitabilityKey Achievements:• Successful B2B market launch of “Comet Business Services”• Increased turnover to £5m from initial start-up during tenure• Secured multiple Local Authority partnerships, rolled out through 300 stores• Managed successful in-store launch of Comet Business Services across 300 stores