• Founded and managed a specialty coffee roasting business, focusing on high-quality beans from the Americas.

• Creative Guidance: Lead and mentor the creative team, fostering a collaborative environment that encourages innovation and excellence.• Project Oversight: Manage the execution of print, video, and digital projects, ensuring timely delivery and adherence to budget constraints.• Strategic Planning: Collaborate with the Creative Director to develop and implement creative strategies that drive brand engagement and growth.• Web Marketing Campaigns: Conceptualize and oversee web marketing campaigns, coordinating with third-party vendors to produce compelling visuals, including videos.• Video Production: Supervise video crews and post-production processes, ensuring the final product meets creative and technical standards.• Design and Production: Design and produce a variety of marketing materials, including flyers, banners, event graphics, brochures, promotional materials, animations, and newsletters.• SEO Program Management: Lead the SEO program to enhance online visibility and drive organic traffic.• UX/UI Design: Conceptualized, designed, and managed the implementation of Santillana USA’s corporate website. Conducted focus groups with education professionals to study user behavior and interaction, and adjusted the navigation to create a funneled navigation system, improving user experience and access to relevant information.Performance Tracking: Manage regular reporting and tracking of project metrics, providing insights and recommendations for continuous improvement.

• Direct contact with clients to understand their needs and translate them into creative solutions• Select and commission freelancers including developers, illustrators, videographers, and creative staff both locally and internationally• Oversee production of integral projects and ensure proper delivery on pre-arranged deadlines• Hands on approach towards projects and mentoring of less experienced collaborators• Development of creative initiatives for marketing programs through the use of social media and Google maps, as well as collateral materials for events• Long distance client management• Video production and direction

• Responsible for presentation of creative concepts to clients• Created ad concepts, and packaging and supervised their implementation• Managed designers both locally and remotely• Creation and production of catalogs, brochures, menus, billboards, CD jackets and magazines• Multimedia presentations. eBooks• Motion graphics and promotional videos• Printed and electronic newsletters• Photo retouching and color separation

• Concept, design and production of original artwork for marketing initiatives used in printed and digital media• Design and production of textbooks, and workbooks• Packaging design• Created mechanicals separation (color keys, Matchprints)• Production work• Photo retouching and color separation