In 2020, Cramo was acquired by Boels Rental, a Dutch family-owned rental company. Thanks to this transaction, we became one of the largest rental companies in Europe, and the number of employees in the Czech and Slovak Republics doubled. I was one of the key players throughout the consolidation process, managing the redundancies as well as the retention of a key employee, setting up a new IT system (SAP Sucess Factor), preparing and defending the new bonus system, and of course managing the… Show more In 2020, Cramo was acquired by Boels Rental, a Dutch family-owned rental company. Thanks to this transaction, we became one of the largest rental companies in Europe, and the number of employees in the Czech and Slovak Republics doubled. I was one of the key players throughout the consolidation process, managing the redundancies as well as the retention of a key employee, setting up a new IT system (SAP Sucess Factor), preparing and defending the new bonus system, and of course managing the change, expectations and culture shift for our employees.After the merger, the biggest challenge was to make sure that employees from two different backgrounds worked as one team and to find a significant number of new employees as the company grew even faster than before. Show less

A great brand is created by great people - and great people deserve a great company. My task is to make sure that Cramo is precisely that. From creating lean, meaningful processes to making sure there is a fair compensation and benefits structure, from choosing the right people to learning from our mistakes when it doesn´t work out, I work hard to create a great place for our people and take care of the great people who are moving our company forward.

In my role I am accountable for planning, developing and maintaining the profitable operation of assigned stores in the region. I'm responsible for increasing sales, profitability growth and maintaining store operations and people development, together with overall performance management of my team via source and select process, strategic manpower development process and performance management process.Some of the results:* During the first year I managed to increase the sales of… Show more In my role I am accountable for planning, developing and maintaining the profitable operation of assigned stores in the region. I'm responsible for increasing sales, profitability growth and maintaining store operations and people development, together with overall performance management of my team via source and select process, strategic manpower development process and performance management process.Some of the results:* During the first year I managed to increase the sales of the region by 36% * Thanks to my implemented initiatives within the stores, the footfall rose by 12% * The overall satisfaction of the team (measured by an external company) increased * I successfully implemented and trained several new technical solutions, including the introduction of tablets for in-store transactions Show less

Positive East is London's largest community-based HIV charity. For over 20 years the charity has successfully provided a range of practical and emotional support services for people living with and affected by HIV in London.Role responsibilities included:* Full responsibility for brand development and marketing of the 5k Red Run and World AIDS Day events* Management of collections across London and coordination of corporate fundraising activities such as the Barclays Stair… Show more Positive East is London's largest community-based HIV charity. For over 20 years the charity has successfully provided a range of practical and emotional support services for people living with and affected by HIV in London.Role responsibilities included:* Full responsibility for brand development and marketing of the 5k Red Run and World AIDS Day events* Management of collections across London and coordination of corporate fundraising activities such as the Barclays Stair Run* Full responsibility for 5k Red Run Twitter account and involvement across other social media* Securing volunteers to fill over 180 volunteer hours* Administration of AdWords and online marketing reporting Show less

World Words is an expert travel content writing agency. As a freelancer, I managed to use my experience from previous positions within branding and communications to develop a new, premium brand identity for this exciting start up. This position involved rebranding from graphical elements through to a comprehensive corporate design and identity. Role responsibilities included:* Social media strategy development* New client acquisition* Mid- and long-term business development… Show more World Words is an expert travel content writing agency. As a freelancer, I managed to use my experience from previous positions within branding and communications to develop a new, premium brand identity for this exciting start up. This position involved rebranding from graphical elements through to a comprehensive corporate design and identity. Role responsibilities included:* Social media strategy development* New client acquisition* Mid- and long-term business development strategy Show less

Having exhibited deep knowledge of local and regional marketing and branding in my previous role with Hilti, I was promoted to the newly-created position of Global Consultant. This position afforded me responsibility for more than 50 percent of the local markets, and management of over 10 local brand and marketing managers. Some of the results:* Implemented the brand guidelines and review tools in 15 new markets during first 12 months* Developed and implemented the new global… Show more Having exhibited deep knowledge of local and regional marketing and branding in my previous role with Hilti, I was promoted to the newly-created position of Global Consultant. This position afforded me responsibility for more than 50 percent of the local markets, and management of over 10 local brand and marketing managers. Some of the results:* Implemented the brand guidelines and review tools in 15 new markets during first 12 months* Developed and implemented the new global brand policy with the focus of local needs* Introduced a new strong and high-performing team of brand managers, and gained the trust and acceptance of regional management by implementing structured training and improving cross-functional relationships and communicationRole responsibilities included:* Consultant and project leader roles in communication support for new product development* Creating core processes and mid- to long-term strategies * Communicating with internal stakeholders at all levels as well as external suppliers and agencies Show less

As one of 16 selected young employees with identified senior leadership potential, I took the active role in this international development programme when working on the 'One-to-One Marketing' project. At the final presentation, my team was evaluated as the best performer and was especially appreciated for our 'out of the box' ideas and open approach. Three suggested initiatives were globally implemented within 12 months.

As a member of newly-established marketing competence centre, I was responsible for the creation of a new regional brand team. With limited resources, I managed to successfully combine the international and local role and introduce the brand guidelines and values from the sales employees to the top management.Some of the results:* With very limited resources, managed to quickly establish and successfully drive marketingactivities including sales events, seminars and networking… Show more As a member of newly-established marketing competence centre, I was responsible for the creation of a new regional brand team. With limited resources, I managed to successfully combine the international and local role and introduce the brand guidelines and values from the sales employees to the top management.Some of the results:* With very limited resources, managed to quickly establish and successfully drive marketingactivities including sales events, seminars and networking VIP events for our customers, and tochange the customer perception from 'sales company' to 'business partner'* Implemented the channel campaign management across the region which led to a 40 percent cost saving* Drove a 35 percent sales increase at customer events in the first four months (despite theannual industry sales drop of 20 percent)Role responsibilities included:* Responsible for all aspects of regional brand and communication, including the preparation andexecution of local campaigns, and creation and implementation of the brand strategy* Customer opinion survey project manager* Complete responsibility for the total marketing budget Show less

* Full responsibility for local adaptation of SAP system for company retails* Design and delivery of training for 40 sales managers in retails across Czech and Slovak Republic

Professional sales and capable customer consultation within the general construction sector. Managing existing customer relationships as well as establishing new ones

Internship