Martina Siegel Email & Phone Number

Toronto, On, Ca

-Developed and launched the DSW market entry campaign into Canada; an integrated, multi-channel campaign including TV, radio, OOH, print, digital and in-store. Results significantly exceeded targets and placed the DSW Canada openings in the top ten of more then 400 DSW openings to date in North America.-Leading the coast to coast DSW expansion in Canada evolving the initial market entry campaign strategy; testing new media elements based on key success metrics.-Managed The Shoe Company brand repositioning roll-out taking key Spring and Fall fashion campaigns in-house; initiative generated effective cross-channel Marketing collateral driving both substantial cost efficiencies and SSS growth.-Improved digital strategy for both DSW and The Shoe Company elevating and integrating messaging, look and feel across their respective brand web, e-mail, and social platforms. Changes increased customer engagement and followership. -Led brand and program design for first ever cross banner retail loyalty program in Canada, Shoe Lovers Rewards; loyalty membership has grown to close to 1MM within 8 months of launch.

Helping organizations with the strategic planning and delivery of results oriented brand and loyalty Marketing initiativesUnilever Ventures, Dove Spa, Marketing Contract, July 2011-June 2012-Developed and implemented Marketing Strategy plan with a focus on driving new customer traffic, converting and expanding customer relationships to achieve revenue targets-Executed integrated Marketing programs across traditional and social media channels which optimized Marketing spend and achieved sales targets-Successfully tested social media channels to create brand awareness and to build customer engagement which ultimately led to strong online sales results-Delivered business growth across critical metrics such as new and repeat customer traffic, average customer spend/visit, product, services and gift card sales

Led nutrition portfolio business review which drove SKU rationalization of 50%, product innovation recommendations and new communication framework for the portfolioLaunched new product with unprecedented communication support to generate strong listing and merchandising support at retailDeveloped and tested new in-store merchandising concept which yielded positive business results, consumer, employee and franchisee feedback supporting the roll-out of the conceptLed several RFP processes including the delivery of a 1-800 line and a new store design

Boston, Massachusetts, Us

Built, managed and grew account relationships across various industries (packaged goods, retail, and financial services) and through various lifecycle stages:Johnson & Johnson (J&J): Managed enablement and expansion of J&J's cross category consumer loyalty programHBC: Delivered customer rewards program which drove incremental sales over the Holiday seasonTD Bank: Designed innovative customer loyalty program which achieved participation from all product marketing teams

Built Customer Management Team at Royal SunAlliance; defined and piloted Customer Management capabilities with strong results supporting enterprisewide roll-out; represented the Canadian subsidiary on the Global Customer Management Team

Greater Chicago Area, Il, Us

Held product management positions for both consumer and trade driven brands; Led product innovations from consumer research to launch; Became one of the first member's of Kraft's CRM team with a focus on the direct to consumer channels (Web and DM)

Master Of Business Administration (Mba), Marketing And International Business

Master Of Business Administration (M.B.A.), Marketing And International Business