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Electrify is redefining the energy landscape with our groundbreaking transactive energy platform.Founded in Singapore, we lead the charge in global energy innovation. Our platform enables efficient, real-time peer-to-peer energy transactions, seamlessly integrating with existing power grids. With successful implementations alongside industry leaders like Senoko Energy, GPSC, and Petronas, Electrify is set to transform the way energy is traded and managed across Southeast Asia.Building on these successes, we are not only enhancing energy trading but revolutionizing the future of energy. Our platform serves as the backbone for innovations like third-party access, virtual power purchase agreements, and virtual power plants, all crucial to accelerating the energy transition.At Electrify, we prioritize collaboration over disruption. Our mission is to empower utilities and stakeholders with cutting-edge energy solutions that drive efficiency, sustainability, and progress. Together, we’re creating a future where millions can benefit from the next generation of energy technologies.
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Chief Executive OfficerElectrify Mar 2019 - PresentSingapore, Singapore, Sg -
Chief Operations OfficerElectrify Apr 2017 - Mar 2019Singapore, Singapore, SgELECTRIFY.SG is Singapore’s first marketplace for retail electricity created by Julius Tan and myself—both senior executives from the energy industry. ELECTRIFY.SG addresses some very real needs in Singapore’s energy market and represents the next evolution in the market’s maturity.For the first time, consumers have the power to choose how they want to buy electricity—from cheaper electricity prices to clean energy, bundled deals to energy-saving offers. Every energy quote is bespoke and generated by Fibonacci™, our proprietary electricity pricing engine that sifts through millions of possible price permutations, to simplify your buying decision and deliver the best value.We want to help you make smarter decisions by putting the power to choose in your hands.
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DirectorArmetall Sistema Oct 2014 - Jun 2017A convergence of my passions for all things that go bang with the intricacies of highly technical high-level business deals.Worked with my founding team to bring cutting-edge systems for peacekeeping and policing to authorized end users in law enforcement and the military.Highlights were representations for the M134D minigun from Dillon Aero and M4 platforms from LMT.Sales cycles were long but the excitement was fast and furious: better to be a warrior in times of peace than a gardener in times of war.
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Business Development ConsultantSunseap Energy Feb 2017 - May 2017During my short stint I took the lead in business development with a dynamic team in an area that had a huge potential for making the world a better place.Specifically focused on large key accounts in the hospitality sector and developing business models for niche sectors such as DAS. On my portfolio was also the management of external channel partners who were a significant contributor to the bottom line.
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Strategic Communication DirectorEagle Success Pte Ltd Jan 2015 - Sep 2015Managed a team of B2B marketing specialists with the specific goal to bring SMEs to a successful IPO. My role included business development and partner engagement; bridging the gap between professionals, in the accounting, auditing and legal frameworks, and business owners ready to take the next step in their business journey was both humbling and invigorating.I was also tasked with the assessment of investment opportunities and pitching to various IPO-centric funds and investment banker.
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The BossThe Martinator Pte Ltd Mar 2013 - Jan 2015Took a sabbatical from corporate life to indulge in a personal project to explore the technical and practical applications of hardcore military-grade storage solutions for the luxury market.This business eventually led me to opportunities in weapon platforms and hardware dedicated to peacekeepers and law enforcement, in SEA.
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Regional Creative DirectorHtc Feb 2012 - Mar 2013Taoyuan, Tw, TwDeveloped and localized key creatives for 8 markets across South-East and South Asia; role involved project management of creatives for new market opening in Myanmar. Creatives involved through the line media content development cover ATL, BTL, Online, Activation and Retail Design. -
Vp, International Sales & MarketingArteron Sdn Bhd 2009 - 2011As one of the founders, my partners and I pitched and successfully raised USD2 million in PE funding to launch a micro water-treatment device targeted at disaster relief and rural development. I was instrumental in developing the overall sales and marketing strategy as well as leading all sales generation activities across South Asia.
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Regional Sales DirectorInmobi 2009 - 2009Singapore, SgHeadhunted to a regional sales role for InMobi, currently the world’s largest mobile Internet ad platform. Developed awareness and market penetration into a relatively virgin space for advertisers. My role included campaign ideation and introduction of the platform to advertisers and agencies, demonstrating the capabilities and benefits of the technology. -
Activation/Creative DirectorBatey Communications Kl 2008 - 2009Ideated, developed and executed strategic creative campaigns for clients in automotive, banking and even electric vehicles. I pitched and managed these programmes in Singapore and Malaysia, successfully launching campaigns for brands such as Mitsubishi, Audi, Singapore Tourism Board and Detroit Electric. -
Creative DirectorStarmedia Group Of Companies 2007 - 2008Singapore, Singapore, SgI grew the creative team from 4 to over 10, covering branding and retail design and conceptualisation for clients like P&G, SK-II, Gillette, Chanel, Essilor, Motorola and Nokia, across SEA.A technically challenging role, it required skillsets in business development, branding, marketing, retail design and engagement at "the last five feet", that intensely competitive space where we induce a customer to make the final decison to buy. -
RainmakerStrange Fruit 1998 - 2007As the principal creative, I founded this business on the basis of merging creative development with technology through the use of new media technologies and the introduction of the digital studio workspace. During these heady days, Strange Fruit was the lead creative agency for brands like Hennessy, Iomega, 3M, Air France in Singapore.During this time, I was also headhunted to consult in digital workflow in SEA for the very new desktop publishing and multimedia authoring studios springing up within brand name agencies like Saatchi & Saatchi, Leo Burnett, Batey Ads, McCaan & Erikson.
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Frequently Asked Questions about Martin Lim
What company does Martin Lim work for?
Martin Lim works for Electrify
What is Martin Lim's role at the current company?
Martin Lim's current role is Founder ⚡ CEO ⚡ Resident Energizer.
What is Martin Lim's email address?
Martin Lim's email address is qu****@****ail.com
What are some of Martin Lim's interests?
Martin Lim has interest in Social Services.
What skills is Martin Lim known for?
Martin Lim has skills like Product Marketing, Direct Marketing, Brand Activation, Retail Design, Social Media, Banking, Public Speaking, Online Marketing, Brand Development, Digital Strategy, Corporate Branding, Marketing Activation.
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