Martina Ziegenfuss Email & Phone Number

Thousand Oaks, Ca, Us

Mountain View, California, Us

Leveraged talent at executing a vision and business acumen to reduce planning time and optimizing processes. Managed cross-platform capability alignment and success metric tracking while leading in-year planning for organization’s consumer group teams.Highlights/Achievements: - Drove organizational success through implementation of strategic business operations initiatives, streamlining op mechs, reducing planning cycle times, and promoting hybrid work adoption. - Implemented new planning processes and tools focused on Marketing and eCommerce team intake and dependency management, resulting in greater visibility to incoming work and meaningful prioritization discussions. - Analyzed internal feedback and data to inform strategic decision-making, aligning business operations with organizational goals and enabling clearer execution of strategy. - Led organization’s in-year planning for consumer group teams, resulting in effective allocation of resources and optimal execution of key strategic initiatives.Implemented a durable and repeatable framework for dependency alignment, increasing planning efficiency by 80% and saving thousands of dollars in engineering time. - Conducted training (in person and video) to simplify company development architectural structures for product and program managers. - Transformed program office events and VP-driven offsites by implementing repeatable event planning frameworks for 100+ employees,resulting in doubling internal Pulse employee engagement scores through curated events and impactful messaging. - Increased program set up efficiency by 50% through implementation of "Acceleration Games" model, resulting in cross-collaboration, program framework development, and education initiatives.

Mountain View, California, Us

Led process strategy design of Intuit's planning activities and created a target state moving from rigid waterfall quarterly planning to a continuous planning model, working through a series of transition state milestones to ensure effective implementation of planning processes. Maintained and developed tools to document critical milestones related to planning, execution, and delivery of features and campaigns, resulting in greater collaboration across teams and deeper understanding of the “why” behind company changes.Highlights/Achievements: - Led within the Finance organization to implement a strategy that consolidated 30+ disparate planning processes into a single company-wide process, leading to streamlined planning and delivery of requirements for over 6000 engineers. - Wrote and socialized initial 6-pager documentation of Intuit continuous planning process, resulting in leadership buy-in and extensive transformational change across the organization - Revamped in-year planning process for continuous planning, training , and guidance, reducing training time from 3-6 months to 4-6 weeks. - Designed strategic frameworks and standardized processes to drive impactful, efficient program delivery. - Successfully engaged CEO Staff team to drive risk assessment and decision making, resulting in clear communication and an alignedchange management process. - Developed op mech plans for the In-Year Planning team that targeted inbound priorities and outbound deliverables, resulting in improvedalignment and execution of key initiatives. - Built strong relationships across Product Management, Marketing, and Engineering, ensuring strategic alignment through effective roadmap planning and resource allocation.

Tempe, Arizona, Us

Created and maintained a portfolio-level prioritization process for incoming business-critical initiatives, successfully aligning product management and engineering teams towards software release goals and optimizing resource allocation. Coordinated program deliverables with teams across Europe and IndiaHighlights/Achievements: - Drove process improvement initiatives that replaced excessive and burdensome practices with simple, effective lean practices, resulting in improved productivity and speed of delivery. - Implemented experimental feature teams through Project Honeycomb, resulting in $8M+ revenue and improved customer experiences on all platforms (PC, Mac, mobile). - Led year-long project to unify back-end platforms and integrate data migrations for Norton's acquisition of Lifelock, resulting in streamlined processes and enhanced product design. - Led program to unify Norton Security experiences under a single portal dashboard experience, resulting in on time delivery and seamless customer experiences engaging with multiple products and features. - Delivered key program management best practices, including program planning, schedule construction and management, risk/mitigation tracking, change management, and stakeholder communication, leading to successful project outcomes and stakeholder satisfaction. - Led the seamless software and business integration of multiple acquired vendors (SurfEasy, CSID, LifeLock) with the NortonLifeLockSecurity portfolio, expanding the company's capabilities and offerings in the security industry.

Beverly Hills, Ca, Us

Defined best practices for the social media site in collaboration with legal teams, striking a balance between strict privacy enforcement and necessary flexibility for expanding the video streaming business. Managed team of technical operations specialists focused on internal tooling managing MySpace support services.Highlights/Achievements: - Managed Technical Operations team, resulting in improved internal customer experiences and large-scale customer data migrations from Salesforce CRM to RightNow Technologies platform. - Conducted user research and analyzed data to identify areas for improvement in product decision-making related to privacy and security, leading to informed product development and successful outcomes. - Provided successful advisory services to product teams on the development of privacy measures, ensuring compliance with legal requirements and enhancing user safety online.

Brisbane, Qld, Au

Managed business operations and product rollouts to over 150+ specialty library clients with focus on customer engagement and satisfaction.Highlights/Achievements: - Implemented Salesforce CRM system for 150+ specialty library clients, providing greater visibility and enabling executive reporting and analysis for company President and Board of Directors. - Managed concurrent library automation implementations, expanding the footprint of the AU-based company into the US market by 80% in less than a year.

Bachelor Of Arts, English Literature

Ucla Tmp Certifcate