I help founders and CEOs with go to market in a repeatable and scaleable way. Through proven frameworks within strategic and commercial clarity, messaging and GTM operations I support younger companies becoming more clear and better understood. These are fundamentals to scale a company in a repeatable and sustainable way.

Left Playable November 2022. Ventilating and planning out next steps in my career.

Mindworking is the largest Danish supplier of sales- and marketing tools for the real estate industry. Through a cloud based platform and SaaS business model, Mindworking is gaining ground in other countries in the nordic region and UK, aiming to enable the todays real estate agents to maneuver in a complex and more digital oriented workday. In our international expansion, we are focusing on the largest real estate chains in local countries. I am responsible for sales activities in the Swedish market and support local sales in the other nordic countries and the UK when pitching on the largest real estate chain. Furthermore I am responsible of Mindworking sales pitches on larger bespoken real estate websites.

Accedo has specialized in developing large, custom-made platforms supporting a wide range of customers f.ex in travel, e-commerce and real estate verticals. The company only employs developers and digital strategists. Accedo primarily solves tasks in Drupal (Commerce) and Wordpress and in open source PHP frameworks.Accedo employs +20 people located in Aarhus, Denmark, and Sofia, Bulgaria.Responsibilities- Staff responsibility- Sales and market development- Account Executive for the top five clients- P/L Tasks- Strategical involvement with the top five clients- Concept and sales development at the real estate platform, MyEstate. - Selling +500 hrs. solutions- Staff developmentResults- 250% revenue growth through a 3-year period- +300% profit growth through a 3-year period- Transformed Accedo from working with proprietary platforms to open source- Evolved the MyEstate platform from being a low-income platform to a significant recurring revenue booster.When MyEstate was sold, I started as Digital Manager for Mindworking A/S, who acquired MyEstate. As a part of the acquisition, additional four colleagues from Accedo joined Mindworking.

As a member of the StockonDeals advisory board, my task is to create new ideas and defining business potentials and turning these in to recommendations, helping the decision process for the StockonDeals management and board. Furthermore, I ensure and validate that brilliant ideas can be implemented in the complex technical platform that StockonDeals is built on.

Member of the board at Bapoon.dk - Book your appointments online.

When I started at Guava (now Netbooster), the company was at the end of a long turn-around. Guava was trying to consolidate its position as a competent and skilled executor of digital campaigns, and due to excellent colleagues working with SEO/SEM, UX, conversion-optimizing, dialogue marketing, I believe that we accomplished this goal. As Account Director I was responsible for Guava’s customer activities in western Denmark. Working closely with Guavas specialists, primarily positioned in Copenhagen, we developed high performing campaigns and cases by using a omni-marketing approach such as Google Analytics, Omniture, email marketing platforms etc. This job has given me the important dimension of understanding which media, platforms and channels to use to create which conversions. Responsibilities- Staff responsibility, Guava West- Sales- and market development- P/L responsibility, Guava West- Account Executive for the top five clients.Tasks- Identify potentials and building AM plans for key accounts- Concept development of significant campaigns- Part of the management at Guava DK- Speaker at several seminars on ROI topics in a digital context and e-commerce/e-biz. Results- Significant revenue growth for existing clients - Sales and execution of key showcases for Cult, Kia and Danske Spil- Co-created some of Guavas trademark cases within social media campaigns- Up- and cross-selling to Key Accounts

Regional Manager at Zoomio's office in Jutland. Focus on newbizz, account management and developing the business potential for the department.