Development of digital conversion rate optimisation strategies for client brands based on qualitative and quantitative research.Strategy workshops with clients to align goals and overall strategy, research and creative teams.Recommendations to establish project direction, solving problems and crafting exceptional user experiences that convert.

• Crafted detailed strategies for improving customer retention through email and SMS marketing.• Developed innovative tactics to capture more sign-ups and guide subscribers to their first purchase.• Implemented initiatives to keep customers coming back to the store, resulting in increased repeat purchases.

As a Senior Merchant Success Manager I help high-growth, high-volume merchants be successful. I do this through developing strong relationships with merchants at a strategic and tactical level, helping them with long-term solutions to their biggest roadblocks. Ultimately, I understand Merchants goals and advise them on the best way to achieve those goals. I provide merchants with guidance on best ecommerce practices, knowledge of industry trends, API support, ERP integration assistance, advice on social commerce strategies, insight into analytics and SEO, conduct site audits, conversion reviews, CRO and AB testing advice and much more. I am their partner in commerce, and will truly help them grow their business.At Shopify we believe in making commerce better for everyone including entrepreneurs and enterprise brands alike by providing the freedom for businesses to grow, adapt, and evolve. We give merchants the scalability, reliability and flexibility they need to build their businesses and create economic independence. Shopify helps power commerce experiences for over 3 million companies globally.Outstanding Achievements- Revenue and Conversion rate growth across my book of business. - 100% retention of clients/merchants.- Becoming a trusted advisor for strategic merchant guidance. - Completed a CXL mini degree in CRO and shared back to the team.- Exposure to 48 successful merchant ecommerce businesses. - The Shopify 1 year = 10 years experience effect.

- Creation and management of the digital conversion strategy for our client’s brands.- Developing strategy based on our qualitative and quantitative research.- Create and maintain their testing and personalisation roadmap.- Gather and summarise research from stakeholder interviews.- Facilitating strategy workshops with clients to gain clarity and alignment on goals and overall strategy.- Collaborating with research and creative teams.- Developing recommendations to establish project direction. - Overall digital marketing consultancy in day-to-day interactions with both internal and external project teams.- Solve problems and craft exceptional user experiences. - Competence in analytics, conversion optimisation, SEO, PPC and customer retention etc.- Coaching of the strategy team.

Contract roleTriggerfish MarTech Digital Marketing Agency. As a "Modern Marketer" and GDD / Inbound Digital Strategist I take 20 years of marketing experience (growing up alongside digital!) to link your business goals to your actual business capability and then to your customers pain points to ensure the job to be done, gets done.

BLA Distribution (Brunswick Corporation) www.bla.com.au is Australia's leading distributor of marine parts and accessories. Report to the GM. Manage a team of 6.Responsibilities include the management of BLA's marketing team, brands and services in national and international markets. Strategic plans for growth targets for BLA Distribution in the boating, lifestyle and adventure product categories. BLA services 3,500 customers including OEMs, boat dealers, service agents, retailers and chandlery shops. BLA carries product from 60 suppliers, including such leading brands as: Minn Kota, Humminbird, Seastar, Clarion, 3M, Power Products (BEP Marine), QuickSilver, Lewmar, etc. Outstanding Achievements- Organised and managed from scratch the annual BLA Trade Show which in 2018 generated $6,000,000 of confirmed orders in 3 days (target $3,000,000). In 2017 it generated $2,400,000. In 2016 $1,000,000.- Strategic marketing plans for BLA’s brands achieved 10% year on year growth.- Developed and managed BLA Training Week, bringing international suppliers to Brisbane to train our customers over multiple streams including on water training.- Secured top ranking TV fishing show Paul Worsteling’s IFISH to endorse BLA products.- Managed in-house development of 5 new websites including 20,000 products on www.bla.com.au .

Bicycle Queensland Inc. www.bq.org.au is a non-profit, community and advocacy organisation promoting safe, everyday bicycle riding. Reported to CEO. Managed team of 3.Outstanding Achievements- Grew paid membership to more than 18,000 members.- Increased event participation in a declining market by 5 to 10% annually including the Brisbane to Gold Coast Cycle Challenge (100kms ride from Southbank to Southport), Cycle Queensland (9 day adventure tour), Cootha Challenge (iconic timed hill climb) and Great Brisbane Bike Ride (110km tour of Brisbane), Bike week (30+ events).- Liaised with state and local government departments on events and advocacy.- Faced the TV media for press conferences and reactive journalism.

The Haines Group Pty Ltd, www.thehainesgroup.com Manufacturer of fibreglass boat brands and distributer of Suzuki outboards. Reported to MD. Managed team of 3.Outstanding Achievements- Marketing through the GFC of multiple brands including Suzuki Marine, Signature Boats, Seafarer Boats, Walker Bay, Designer Stainless, Traveller Boats, Nautique Ski Boats, Ensign Boats.- Ran the Suzuki Marine annual AU&NZ sales conference including on water demos.- Secured and managed the sponsorship of Sea Patrol and Creek to Coast.- Successful delivery of a marketing co-op program with 120 dealerships around Australia and New Zealand and reporting to Suzuki Japan. - Managed department of 3 people, developed annual marketing plans, plan and negotiate with media. Write press releases and copy for brochures, adverts. Review sponsorship proposals. Planning events including boat shows and sales conference. Maintained a profitable and thriving business despite the financial crisis.

Brisbane Lions AFC, AFL Club, www.lions.com.au Australian rules football club. Reporting to the CEO. Managed team of 2. Outstanding Achievements- I managed 8 events (Auction, Golf Day, Season launch etc) plus all match days at the Gabba.- I implemented a new match day experience for the Lions which has enhanced all elements off the field of play.NOTE: First role in AUS. I changed roles here to regain a work life balance as 50% of my weekends were interrupted without time off in lieu. I also missed the strategy and diversity of a marketing role.

British Midland International, Heathrow UK. 2nd largest Airline in the UK www.flybmi.com Reporting to Senior Marketing Manager. Managed team of 2.Outstanding Achievements- Route launches - Led a commercial group and managed and developing all mar comms for route launches. The route launch from Heathrow to Mumbai was hailed as the most successful in the history of the airline.- 3rd party promotions - My promotion in the national newspapers (Daily Mirror and Daily Mail) at one point crashed the call centre due to high response rates.- EDM - Developed the first ever sustained email marketing campaign or the company. Using EDM before it was trending.- Save the Children - Managing the project to raise £100k over 3 years. Had lunch with princess Anne at a presentation ceremony.

Avery Dennison UK, Manufacturer, Fortune 500, self adhesive labels and laminate. www.fasson.com . Fasson is a division of Avery Dennison, a US corporation with a turnover (at the time) of in excess of $4 billion. Outstanding Achievements- Drove the direction of the business as a member of the European Strategic Business Team with responsibilities for Northern Europe and reporting to the General Manager. - I successfully developed our Filmic Label stock product line which grew by 24% in volume in 2001. - Developed business to business marketing to capture and grow business from clients such as P&G and Unilever.- Became a product expert and trainer at Fasson training seminars.- Six sigma green belt training.