Martin Binder Email & Phone Number

Zürich Area, Switzerland

Responsability for stand alone electronics products from the product lines movement detection - Pir, dimming, thermostats, batteryless RF switches ( Hue, BLE, EnOcean)

Fourdeg Ltd. is a start-up based on a solution for saving energy in water radiators heated buildings.

Espoo, Finland

Responsibility for a complete product line – Lighting control DimmingIncluding current portfolio worldwide, market trends, customer analysis, building the road map, initiating projects, representing offer management in developing, QVE and RoHs projects.During the last years more and more focus was needed on new lighting technologies (CFL’s and Led’s) and their influence on lighting electronic devices. I organized our own global testing with light source products as well as essentially… Show more Responsibility for a complete product line – Lighting control DimmingIncluding current portfolio worldwide, market trends, customer analysis, building the road map, initiating projects, representing offer management in developing, QVE and RoHs projects.During the last years more and more focus was needed on new lighting technologies (CFL’s and Led’s) and their influence on lighting electronic devices. I organized our own global testing with light source products as well as essentially assisted international light bulb manufacturers with their testing of our products. Above mentioned issues made also participation in standardization issues necessary. Show less

Espoo, Finland

Product responsibility for installation electronic products related to wiring devices.This meant besides direct product responsibility also technical training of country offer marketing engineers and product managers internationally, actions to the countries regarding their marketing communication towards their customers on a local level. Additional tasks were managing and updating permanently the commercial and technical argumentation related to the offers, follow up of the quality… Show more Product responsibility for installation electronic products related to wiring devices.This meant besides direct product responsibility also technical training of country offer marketing engineers and product managers internationally, actions to the countries regarding their marketing communication towards their customers on a local level. Additional tasks were managing and updating permanently the commercial and technical argumentation related to the offers, follow up of the quality indicators, and when needed suggest offer evolutions to improve quality. Show less

Espoo, Finland

Being head of sales and marketing department – 5 people in total, budgetary tasks as sales planning and follow up with customers, forecasting, reporting to central group functions became more central part of my daily work. Product portfolio was increased with subcontracted products from a German company. During the time being member of the management team, focus was put besides on increasing sales –app. 50% up also on enhancing customer satisfaction, where customer dissatisfaction reduced by… Show more Being head of sales and marketing department – 5 people in total, budgetary tasks as sales planning and follow up with customers, forecasting, reporting to central group functions became more central part of my daily work. Product portfolio was increased with subcontracted products from a German company. During the time being member of the management team, focus was put besides on increasing sales –app. 50% up also on enhancing customer satisfaction, where customer dissatisfaction reduced by two-thirds. Show less

Sondershausen, Germany

Beginning 1999 I moved to Germany to help increasing sales of Elso GmbH, a manufacturer of switches and socket outlets. Springboard was a newly developed nurse call system, which was successfully introduced to the Western part of Germany. I conducted product presentations, drove transmission sales activities, arranged training seminars, took part in road shows and product family launches.In the meantime many other comparable manufacturers have increased their assortment with similar products.

Espoo, Finland

Elari, being the electronics manufacturer for the Lexel Group, increased its product portfolio, related processes and boosted sales. In addition to sales tasks, I took over responsibility for the most important and by far the biggest (in terms of volume and sales) product group – dimmers. Product responsibility covered the full product life cycle; from business development and market assessment to product launches and end-of-life.

Espoo, Finland

Main focus was developing customer relations to Central- and East-European customers. Key account responsibility for a German company included additional tasks as evaluation of key product portfolio based on local competition as well as on best practice from Scandinavia.

Master Of Business Administration (M.B.A.)

Leading A Business Unit- Tujo17

Education record

Education record