Martin Brueckler Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

Sydney, New South Wales, Australia

As the Lead Data Analyst I am responsible for driving growth through the analysis of new business opportunities, developing an in-depth understanding of our customers and reporting KPIs back to the senior leadership team.• Delivered a predictive SKU (stock keeping unit) model - Providing expected numbers of inventory for the next year to give the business the necessary information to make informed buying decisions and budget accordingly.• Independently identified product improvements - Identified an anomaly in payments data and conducted a root cause analysis finding a product bug that was resulting in subscription payment failures and the loss of orders.• Helped optimise the customer funnel - Contributed recommendations that improved the conversion of customers along the funnel by helping structure and analyse A/B tests on marketing campaigns and website changes.

Sydney, New South Wales, Australia

Senior Data Analyst within the Advanced Analytics team. • Marketing Mixed Modelling (MMM) - Led the end-to-end implementation of the first in-house MMM model to quantify the contribution of single marketing channels on product applications and sales numbers. This enables the business to increase ROI on marketing spend and answers the key question of whether marketing activity contributes to organisational performance.• Time Series Analysis - Significantly improved the understanding of seasonal patterns in sales numbers via time series decomposition. Outcomes of this analysis let the business isolate the impact of base, seasonality and noise on key sales metrics and underpinned much of the quarterly reporting to the leadership team. • Collaboration with multiple stakeholders - Maximised the impact of insights through collaboration with strategy and GTM teams as well as with external teams such as media agencies. This involved presenting of outcomes to senior stakeholders and the delivery of data backed recommendations.

Australia

As a Data Analyst within the Marketing Department, my role was to work alongside Consumer and Business Banking as well as Mortgages. • Explorative analysis - Increased the understanding of customer acquisition and retention problems via segmentation of customer data.• Visualisation - Delivered a dashboard using visualisation tools (PowerBi) to target high value business customers on the internal share trading platform and give recommendations based on their characteristics.• Quantified customer cohort - Quantified the number of customers in very remote areas with verification problems to understand the magnitude of this issue.

London

Cashplus bank is a fintech company who provide financial products for SMEs in the UK• Built, owned and continuously improved data logic, structure and visualisations in the report portal and BI tool• Designed and created complex data visualisations; helping the business to understand trends and patterns• Automated SQL processes • Owned the Monthly Operations report for the company• Liaised with Operations to analyse customer data from the perspective of the contact centre, and to analyse the application behaviour of customers

Vienna

Research Consultant and Data AnalystFederal Institute of Agricultural EconomicsIn this role, I consult with the Austrian Federal Institute of Agricultural Economics, evaluating developments in the sector and analysing supply chains using advanced statistical analysis of economic and crop yield data. • Managed quantitative and qualitative research projects, including data collection, research design, statistical data analysis and visualisation. • Extracted and prepared data in a timely and accurate manner using various tools as Access, SQL• Executed a Material Flow Analysis of the Austrian grain sector from primary production to consumption. This included the targeted gathering of grain market data and the combination of various statistics as well as steady communication with the Austrian grain industry.• Delivered data on organic and conventional crop yields; the first long-term analysis of crop yield differences on a nationwide and regional category basis in Austria. • Developed variable gross margins for different agricultural management practices which are used by agricultural consultants, farmers and teachers to inform profitability.

Vienna

I began my career in the sustainable housing sector, by providing support to consultants to convert and implement data calculated with a Life Cycle Assessment software into reports and Environmental Product Declarations.• Partnered with consultants to analyse research and results data pre- and post-project delivery.• Described the inputs, outputs and potential environmental impacts of products and implemented LCA results into reports.• Researched and collected data along the construction material supply chain, including bricks and wooden panels.• Analysed big data to synthesise key findings and make complex information simple to understand for a range of stakeholders.• Established a register of legal provisions concerning energy efficiency regulations in Austria.

Master'S Degree, Agricultural Economics

Exchange Semester

Bachelor'S Degree, Environment And Bio-Resources Management, Bsc