Martin Buompadre Email & Phone Number

Mexico

New York, New York, Us

New York, New York, Us

New York, New York, Us

New York, New York, Us

One of the world leading Taste, Scent and Nutrition company. Founded in 1889 & Headquartered in New York City, Listed on NYSE since 1964 with US$5 Billion in Sales Revenue approx.IFF acquired Frutarom in 2018 for US$7 Billion, a leading global company operating in the global flavors and natural fine ingredients markets, mainly for the food and beverages, flavor and fragrance extracts, pharmaceutical, nutraceutical, health food, functional food, food additives and cosmetics industries with production and development centers on six continents.Reporting to Latin America Vice President, I was responsible for Lead and Execute the Integration Agenda between both companies in Latin America, with operations in Brazil, Mexico, Argentina, Chile, Peru, Colombia and Guatemala. Main focus: define new operating model in each country, identify and capture cost synergies, share best practices for all areas, redefine new go to market model and identify top line grow opportunities in both portfolios to maximize growth.

Lima, Lima, Pe

One of the word largest non-alcoholic beverages company, presence in 23 countries. Accountable for Marketing&Trade teams in 17 Countries (America, Africa and Asia). A team of 7 directs reports and more than 70 people across the countries. Two excellence centers of R&D were also under my responsibilities, one in Lima, Peru and the other in Thailand. Global Key Figures (approx.): +US$1.5BI in gross revenue, US$50MM in Marketing and Trade Budget and US$15MM in Trade Capex Expenditures.Main Achievements:- Top Line Growth: Launch of more than 350 innovations (new categories, flavors, packs, line extensions, etc) in more than 20 countries in 3 different continents in 18 months, generating 5% of incremental Revenue YOY.- Brand Renovation: renewal 5 main brands of Global Portfolio (Positioning, Brand Identity and Formula) generating 8% of incremental volume.- Improve & Reduce Cost: development and implementation of a global project of cost efficiencies (supplies, packs, formulas) with zero impacts on the volume of products, generating more than US $ 20MM in savings.- Innovation Plan (past): Planning, development and launch of 5 new categories of healthy products and new trends in more than 10 countries in 2016 and 2017, generating 3% of incremental revenue.- Innovation Plan (future): more than 10 new categories (some very disruptive) and more than 100 new potential innovations ready to be launch in the next three years (2018-2020).

Ciudad Autónoma De Buenos Aires, Ar

Personal entrepreneurship in partnership with one of the most important brand experience agencies in Argentina and one of the largest communication groups in Peru. My goal was to learn and understand about the nature, dynamics and feelings of being an entrepreneur, after having spent more than 17 years in the corporate world. VENUE PERU was a Creative Company, whose main objective was to create, develop and implement memorable brand experiences. We were successful and in a short period of time we competed and won important projects such as the Paris Dakar Rally Lima, and we worked for important accounts in several industries such as Pernod Ricard, Entel, AmBev, Estee Lauder and Directv, among others, generating more than US $ 1.5MM of revenue in the first year.

Leuven, Be

Accountable for 1,800 people organization w/ US$350MM in gross revenue, 2 plants, 6 Direct Distribution Centers with +400 own sales rep, a National Distribution Network with 11 Exclusive Distributors, +130.000 POCs, +2000 sales routes, +100 dedicated own trucks, US$60MM in SG&A and US$15MM in Capex. Main Achievements:- RTM & GTM transformation in Direct Distribution Centers, focus on Sales and Logistics. ° Coverage, Numeric Distribution and Weighted Distribution achieving all time highs in 2012. ° Best results for Sales Efficiency (kpi: Cost to Serve) and Sales Productivity (kpi: Strike Rate). ° Stabilization of critical Third Party wholesaler’s trough a new and innovative compensation model. ° Regional Sales Excellence Program Award in 2012.- Significant improvement in key business process, such us: Sales Process, Revenue Management and Price Strategy Execution, Routine Management to Measure and Evaluation, Target Cascading Process, Cycle Planning (3YP & 1YP).- CSD Pack Price Strategy generating 12% Increase in Profit YOY in 2012 and 18% in 2011.- Non-Alcoholic Business w/ double-digit increase in volume YOY in 2011 and 2012. - Stopped in 2012 a 3 year of market share decline in Beer Business through: ° Main Brand Renovation (Positioning, Packaging, Advertisement, Trade Programs, etc) ° Market Leadership in the Cans Segment with a New Pack Price and Innovation Strategy ° Re-Launch of Corona Brand, achieving Market Leadership in the Super Premium Segment.- Significant improvement in the Zero-based budget process for the country (SG&A of US$60MM).- Focus on People: Total People Turn Over and Leadership Turn Over with the Best result in country history. Improve People Engagement more tan 10pps YOY.

Leuven, Be

Accountable for 7 Marketing and Trade Marketing Teams in Peru, Ecuador, Venezuela, Guatemala, El Salvador, Nicaragua and Dominican Republic for Beer Business and Non-Alcoholic Business. A team of 4 Country Marketing Managers and a total of 40 people across the countries. Region Key Figures (aprox.): +US$700MM in gross revenue, US$60MM in Marketing and Trade Budget and US$10MM in Marketing and Trade Capex Expenditures.Main Achievements:- Breakthrough Marketing&Trade Marketing Strategy in Caribbean Region with M&A Objetive: Regional leader bought in the beginning of 2012: ° Development and Implementation of the Pack & Price Strategy. ° Market Share growth from 13% to 20% in two years. ° Sales and Trade Marketing Programs: WD from 60% to 80% / ND from 40% to 60%. ° Brand Portfolio: Launch new Brands and SKUs. Portfolio Preference from 10% to 25% in two years.- Business Turnaround Strategy in Ecuador, double-digit growth objectives for the next two years: ° Main Brand (Brahma) re-launch with new positioning, new liquid and new packaging, volume growth of 60% YOY in 2010 and 2011. ° Budweiser launch with local production, achieving almost 10% of market share in the premium segment in ‘10.- Business Strategy to sell Venezuela Operation. Sale made to Regional Brewery at the end of 2010. ° Identification and presentation of commercial and marketing synergies. ° New products strategies based in market segmentation by brands, price & regions. ° Successfully re-launch of an old & iconic beer brand in (Zulia) in the premium segment, generating US$20MM of revenue in the 1st year.- Lead Innovation Process with more than 15 innovations launched in two years in the 3 Regions.- Owner of Zero Based Budgeting Process for US$60MM a year in Mktg&Trade Budget and US$10MM in Capex Expenditures, achieving 10% of synergies and efficiencies in two years.

Leuven, Be

First Expatriate assignment, leading Marketing, Trade, Innovation and Consumer Insights strategy for the Green Field Project in Dominican Republic, after arrival in the country through the purchase of the Pepsi Cola Bottler (Pepsi Cola, 7 Up, etc.). A Team of 6 Direct Reports and 40 people in total. Marketing and Sales Budget of US $ 20MM (approx.) And US $ 3MM in Capex.Main Achievements:- Development and implementation of a successfully strategic, marketing and trade marketing plans to launch the beer operation in 2005, growing from 0% to 13% of market share in 4 years.- Development and implementation of the Corporate Brand “AmBev Dominicana”, with a 360°-marketing campaign that was benchmark in the company for this kind of operations, reaching more than 90% of spontaneous awareness and 80% of portfolio purchase intention in only 3 months.- Entirely Local Product development for the country (Brand, Packaging, Liquid, Price Strategy, Campaigns, Trade Materials, etc).- Responsible for the development and implementation of the entire PR campaign for the different stakeholders, given the local relevance of the competitor. Sole spokesperson authorized for the press in the company for 4 years.- Build a Premium Portfolio launching Budweiser, Bud Light, Stella Artois, Quilmes, Becks, Leffe and Brahma Ice as imported brands.

Leuven, Be

Home country AmBev assignment. Lead Marketing and Trade Marketing teams of the 2nd most important operation of AmBev in Latín America.Main Achievements:- Part of the local team that work for 8 months in 2002 with AmBev M&A team in the Merger between AmBev Argentina and Cerceceria y Malteria Quilmes, the former leading brewery in Argentina, Uruguay, Paraguay y Bolivia. - Since March 2003 to June 2004 working inside Quilmes (who retain control of the business until 2006) as the AmBev leader that successfully introduce the Brahma Brand in all commercial areas (Sales, Marketing, Trade Marketing). - A year later, we achieved an all time high for Brahma Market Share and Numeric Distribution, with 22 pps and 80 pps, consolidating it as a solid second nationally brand for the company.- Growth Brand Equity to be the 2nd most preferred brand in the market.- P&L and Pack Price owner: Improve brand profitability (commercial magin) by 10pps in two years.

Leuven, Be

Home country AmBev assignment. Responsible for the Brand Strategy (Communication, Market Research, Events and Promotions), with a strategic objective of maximizing market share growth, seeking an M&A with the local leader (Quilmes). Deal made in 2002.Main Achievements:- New Positioning for Brahma Brand.- Brand Equity reaching all time high results in 2000, '01 and '02 (Preference and Consideration). - Developed and launch the most Innovative and successful Consumer Promotional and Communications Strategy for the beer category, growing market share from 13% to 18% in two years.

Leuven, Be

Home country AmBev assignment. National Head of Strategy, Commercial Management and Trade Marketing Calendar for both chains.Main Achievements:- Double-digit volume growth in 1998, 1999 and 2000.- Record Market Share in 1998, 1999, 2000. - Achieved Leadership in Non-Returnable segment for 2 years in a row.

Avellaneda, Buenos Aires, Ar

Argentinean Leader Beverage Company with recognized and relevant local and international brands in the alcohol and non-alcohol business like Gancia, Terma, Martini, Bacardi, Pronto Shake, etc. Sales Manager for Off-Trade Channel.Main Achievements:- Development of New Sales Tools to maximize profitability in Traditional Trade Channel.- Double digit volume growth YOY in all categories.

Chicago, Illinois, Us

Licenciado En Comercializacion, Marketing

Corporate Mba, Administración Y Gestión De Empresas, General

Advanced Marketing Program, Marketing