• Over 25 years of engineering and leadership experience in a rich range of verticals, including e-commerce, gaming, publishing, finance, advertising and non-profits• Managed 100-person technical team• Been responsible for delivering $750M in annual revenue• Worked at companies of all sizes and stages from 1 person to 10,000 people• Been through 3 acquisitions, including EA's $2.4B acquisition of Glu Mobile• Conducted over 500 technical interviews, and hired over 100 software engineers
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CtoBods Aug 2023 - PresentLos Angeles , UsBODS is a virtual try-on platform that creates photo realistic 3D avatars of your body in real garments. BODS utilizes Unreal Engine 5 and server-side GPUs at scale. Launched on luxury brands including Ralph Lauren and Balmain. -
Strategic AdvisorFiero Studio Dec 2022 - PresentNottingham, Gb -
Strategic AdvisorMuus Collective Jul 2022 - Aug 2023Los Angeles, Ca, Us -
Vp Of EngineeringStardust Jun 2022 - Aug 2023Los Altos, California, UsSenior most technology executive at $250m valued series-A web3 SaaS company offering scalable secure blockchain APIs. Built out and managed 25-person engineering org across Backend, Frontend, Blockchain, Test Automation, and Site Reliability Engineering teams. -
Head Of TechnologyElectronic Arts (Ea) Apr 2021 - Jun 2022Redwood City, Ca, UsGlu Mobile was acquired by EA. Promoted to lead 100+ person engineering organization (including QA and DevOps) and directed $25m engineering budget for the Lifestyle vertical of EA Mobile. Led technology for Kim Kardashian: Hollywood, Design Home, Covet Fashion, and Diner Dash Adventures and was responsible for delivering $750m in revenue. Worked across development teams in San Francisco (USA), Toronto (Canada), Santiago (Chile), Hyderabad (India) and Bejing (China). -
Senior Director, TechnologyElectronic Arts (Ea) Aug 2020 - Apr 2021Redwood City, Ca, UsPromoted to manage an organization of 56 engineers (Backend, Frontend, Tools, DevOps) across four development teams, in three countries, supporting multiple products. Provided mentorship, code reviews and career development. Led the Software Engineering and DevOps strategy for existing and new products. Partnered with Product, Content, and Marketing teams to deliver high-quality on-time products, integrations and tools. Led all architectural decisions for building out new microservice architecture to create a scalable reusable modular backend for rapid development of new products. Focused on continual improvement of engineering performance through regular retrospectives and feedback. Set up processes for monitoring application performance, and prioritizing optimizations. Managed legal, data and privacy concerns to ensure legal compliance. -
Director, Software EngineeringElectronic Arts (Ea) Mar 2019 - Aug 2020Redwood City, Ca, UsPromoted to lead 22 engineers across multiple teams on numerous projects, including both new and legacy titles. Continued technical leadership of Covet Fashion teams through consecutive record-breaking revenue milestones. Directed $6.5m engineering budget. Planned and managed tech debt project backlog for legacy titles, utilizing a 6 person offshore team, who in 9 months doubled the output of feature development teams, increased server response times by 5x, and reduced error/crash rates from over 200,000 per day to under 500. Led initiative to share microservices with other studios within Glu. Co-developed The Guild, an engineering-focused knowledge-sharing meeting involving all 200 engineers at Glu. Introduced metric-driven reporting of engineer output to inform conversations and goal setting for individual development plans. Worked closely with under-performing engineers that could be improved, and managed out those that couldn’t. Led innovation team that used Design Thinking to find ways to drive innovation across the entire organization, resulting in an initiative where dedicated days were used for individuals to explore new ideas and share their experiences. -
Sr Mgr, Software EngineeringElectronic Arts (Ea) Mar 2017 - Mar 2019Redwood City, Ca, UsAfter Glu Mobile acquired Crowdstar, was promoted to lead three internal teams (Client, Server and Internal Tools) consisting of 15 engineers on top-grossing title, Covet Fashion, and was the driving force behind resurrecting the declining 5 year old franchise. Managed three additional outsourced engineering teams. Optimized product/engineering/QA relationship and processes to ensure delivery of high-quality on-time results. Implemented UAT process to create a fast feedback loop allowing rapid change. Made critical minute-to-minute live ops decisions. Designed and implemented automated build, continuous deployment and test tools to increase developer efficiency, doubling output across the team. Performed code reviews for C++, Java/Android, Objective-C, PHP and GoLang. Supported AI and machine learning data science teams. Planned and presented quarterly roadmaps for the engineering organization. Planned and oversaw migration from bare metal colo to cloud-based AWS. Developed and led company-wide workshops on Design Thinking, Rapid Prototyping and Public Speaking. -
Lead Backend EngineerElectronic Arts (Ea) Jun 2015 - Mar 2017Redwood City, Ca, UsLed five-person backend team on Covet Fashion in the Crowdstar studio. Supported 500K DAU with 600M API calls per day. Implemented Scrum methods, code review process and code quality tool chain. Designed and built containerized microservices to move away from monolithic codebase and allow shared services with Design Home title. Built out engineering team for new title, Design Home. Designed and built Design Home backend using microservice architecture, allowing the backend to scale to manage the 1M DAU. Led large refactors to optimize performance and response times. Mentored engineering team in coding best practices. -
Principal Software EngineerKiva.Org Nov 2014 - May 2015San Francisco, Ca, UsLed multiple teams offering hands-on technical leadership. Led technical/architectural design. Participated in other teams design reviews. Supported and mentored the development of other engineers. Refactored underlying architecture and frameworks to reduce maintenance burden and increase testability. Worked with QA team in preparing test cases, plans and procedures to ensure delivery of high-quality products. -
Engineering ManagerKiva.Org Nov 2013 - Nov 2014San Francisco, Ca, UsLed five-person engineering team using Design Thinking and Lean to improve UX on the consumer website, www.kiva.org. Performed tech designs and code reviews. Hired and managed four engineering interns to develop mobile app. Refactored several major core systems. -
Senior Software Engineer, Business DevelopmentKiva.Org Jan 2012 - Nov 2013San Francisco, Ca, UsKiva.org is the world's first and largest microlending platform. It is a non-profit focused on poverty alleviation through microlending.Assisted in technical strategy and planning for large ($250K to $3M) donors. Technical Product Manager for public API and mobile strategy. Implemented OAuth API. Managed 3rd party developer community. Delivered high-quality code using test-driven design and Scrum. -
Co-Founder And CtoRecell Your Battery Jan 2010 - Dec 2011Recell Your Battery is a rechargeable battery refurbishment company.Designed and developed e-commerce website. Built custom in-house CRM and accounting system, with integrated SMS order tracking. Planned and implemented online/offline marketing strategy. Remained board member until Recell Your Battery was sold in March 2017. -
Founder And PrincipalGet Ahead Jul 2008 - Dec 2011Get Ahead was a multifaceted agency that offered websites, mobile application development and online marketing.Designed, developed and presented seminars of all aspects of business development for SMEs. -
Technical Consultant (Contract)The Victoria And Albert Museum Nov 2010 - May 2011London, GbThe Victoria & Albert Museum has a multi award-winning website. Contracted as a User Experience consultant. Designed and developed user-generated content infrastructure using Drupal. Developed custom Drupal modules in PHP. Designed Drupal themes (templates and CSS). Enhanced in-house API written in Python/Django. Developed front-end interfaces in CSS and JS/jQuery. -
Founder And Franchise DeveloperThe Yellow Van Company Apr 2010 - Dec 2010Designed and developed a business development playbook for rapid scaling of a mobile catering franchise. Trained in health and safety, catering law, and business practices. Fully immersed in every role of the business from contract negotiation to flipping burgers. Applied learnings to produce a comprehensive playbook. Franchise model was sold in December 2010.
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Founder And CtoGlassbox Jan 2009 - Nov 2010GlassBox was a London-based start-up that developed a platform for rapid development of geo-location enabled apps, and licensed it to its clients.Developed web and Android based geo-location platform. Designed and developed several sub-entities using the platform, notably: ArcadeSearcher.com, CoffeeLoversLondon.com, myStolenBike.com.
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Engineering ManagerLimitless Internet Solutions Jul 2007 - Jul 2008London, GbLimitless Internet Solutions is a web development shop established in 1995.Subcontracted to the Daily Mail General Trust. Responsible for overall product delivery and monetization. Managed team of 25 offshore engineers. Turned requirements into product and technical specifications. Planned and managed budgets. Performed code reviews. Devised and implemented experiments to develop SEO best practices. Built email campaign and landing pages on motors.co.uk and standard.co.uk delivered to >1,000,000 inboxes weekly. Designed and implemented SVN based distributed VCS to interface offshore developer’s work with domestic developers. -
Senior Software EngineerLimitless Internet Solutions Jul 2006 - Jul 2007London, GbDeveloped PHP modules in C. Designed and developed teletextcars.co.uk. Served as lead engineer that designed and developed motors.co.uk, funded by national UK newspaper, The Daily Mail. Took over data control of Yahoo Cars UK. Winner of Best Launch 2007 by the AOP. Responsible for scaling capacity to handle 1,000,000 daily users. Managed ETL pipeline that loaded daily changes to the used car database from hundreds of sources. -
Freelance Software EngineerSelf-Employed Jan 2002 - Jun 2006Los Angeles, UsDesigned and built websites, applets and desktop applications using Java, C++, Perl and PHP. -
Senior Software EngineerComplinet (Thomson Reuters) Dec 2000 - Dec 2001Toronto, On, CaPromoted to lead three development teams concurrently responsible for: development and maintenance of main web property, complinet.com, development of JavaScript experience distributed on CDs, designing payment and checkout flow integration with World Pay. Trained and mentored junior software engineers. -
Software EngineerComplinet (Thomson Reuters) Jul 2000 - Dec 2000Toronto, On, CaComplinet is an online financial-services publisher.Part of rapid growing dot-com boom start-up. Experienced company growth from 35 staff to 125 in 18 months. Scaled through growing pains from <1,000 daily impressions to >1,000,000 prior to buyout by Reuters.Built PHP, Perl and MySQL web applications. Developed one of the world's earliest widely used mobile sites (WAP/WML). Built Perl/Tk desktop email marketing tools. maintained web and mail servers. Managed data ingestion pipeline. Build daily article delivery framework via SMS. -
Freelance Web DeveloperSelf-Employed Sep 1999 - Jun 2000Los Angeles, UsBuilt SME eCommerce websites using Perl-CGI. -
InternJewson Jul 1999 - Aug 1999Coventry, West Midlands, GbAssisted with set up and configuration of UNIX-based stock management system
Martin Butt Education Details
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University Of ReadingComputer Science & Cybernetics -
Ilford County High Grammar School For BoysPhilosophy
Frequently Asked Questions about Martin Butt
What company does Martin Butt work for?
Martin Butt works for Bods
What is Martin Butt's role at the current company?
Martin Butt's current role is CTO at BODS.
What schools did Martin Butt attend?
Martin Butt attended University Of Reading, Ilford County High Grammar School For Boys.
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