Martin lives in the world of cloud software with focuses in established solutions with Salesforce and other CRMs, EDRM, and multi-channel analytics, as well as emerging technologies such as Big Data/AI, Social Media Analytics, and Augmented Reality. He primarily works with Fortune 100 companies (or their government and non-profit counterparts). Within these multi-national organizations, he is often in start-up or incubator units, working simultaneously to ensure the team's success and to align it with the larger corporate goals.Martin core strength is his ability to understand the complexities of individual systems, apply them to unique customer challenges, and effectively communicate a solution out to diverse audiences where they live; everything from one-on-one interactions with C-level leadership, engineering, sales, marketing, and customers, to blogs, webinars, and speaking from the conference stage.Before returning to work in private sector technology in 2012, Martin was a staffer at the Obama White House. Numerous projects there allowed him to bring years of technology and business experience to the government, changing and enhancing the ability of the president and his staff to interact with constituents in the US and around the world.