Martin Daniel Nilsson Email & Phone Number

Hellerup, Hovedstaden, Danmark

Hellerup, Hovedstaden, Danmark

Consultant in the PwC Workforce practice, supporting clients to attract, develop and retain a market-leading workforce through HR consulting activities.We advise clients within people, performance, and reward, e.g. performance management, reward management & executive remuneration, workforce planning & analytics, talent & leadership programs, organisation design & career frameworks, and the people aspects of M&A. Our PwC Workforce practice brings together an unmatched combination of 11,000 people in 138 countries with industry, technology, analytics, business, talent, strategy, data and HR expertise in one team across the globe. Together we build tailored people and organisation solutions, with a deep understanding of each clients’ uniqueness and grounded in rigorous analysis and data-driven insight, to create lasting, differentiated value. We help clients to implement organisational transformation, improve the effectiveness of their workforce, develop and move talent around their business and manage their human capital risks. We work from people strategy through to organisational execution, supported by a strong focus on and use of technology.

Copenhagen, Capital Region, Denmark

Talent attraction team lead responsible for an international team of 2-5 people, incl. team management, recruitment, and employee development. Built a solid global talent pipeline, increased employer brand perception, and drove strategic projects to create a recruitment culture. Against a +300% organisational growth YoY, in 2021 Lenus secured Denmark’s largest series A funding (EUR 52m by EQT), making “growing the organisation” a must-win battle. For me, this meant playing a pivotal role related to the strategy, where I delivered on ambitious short-term recruitment targets while utilising my TA expertise to educate the organisation and create a scalable TA set-up that would allow for hyper-growth. LinkedIn announced Lenus as a Top 10 start-up in Denmark in 2022. Key achievements:- 100+ hires across the Nordics, the United Kingdom, Ireland, Germany, Spain, and The Netherlands, incl. high-performing senior leaders across KAM, Inbound Sales, Branding, and People & Culture- > 60% reduction of cost per hire by dropping recruitment agencies and strengthening recruitment skills of the TA team (16 people) and hiring managers through facilitation of workshops and 1-on-1 training- Improved LinkedIn response rate from 21% to 48% through quality sourcing and personalised messaging- Improved employer brand perception through social media marketing (paid and organic), job ad alignment, EVP implementation, employee advocacy, and referral programs- Created a TA analytics set-up to define KPIs and gain insights to improve cost per hire, recruiter threshold, time-to-fill/time-to-hire, talent pipeline, candidate experience, and hiring manager satisfaction- Led recruitment during the expansion into five new markets, incl. labour market due diligence, vendor selection and negotiation, marketing campaigns, managing recruitment agencies, and hiring employees

Copenhagen, Capital Region, Denmark

Responsible for managing projects with reference to the lead consultant, where my primary tasks were to search, assess, and select executives while managing client relations, e.g. CxOs and boards from top-tier companies. Delivered insights about executives through leadership capabilities, cultural alignment (diagnostic tool), gap analysis, individual growth plans, personality assessment, and feedback. Spencer Stuart was founded in 1956 in Chicago and is considered one of the world’s leading executive search and leadership advisory firms. Key achievements: - Completed 50+ assignments for top-tier companies (tech, telco, and consumer industries) in the Nordics, with specialisation across CFO, CSO, and Communication roles- Completed several leadership assessment projects, incl. the top 50 assessment of a large Norwegian transportation company, where we placed a new CEO and CCO, delivered individual development plans to the top 50 leaders and initiated organisational restructuring (promotions and lay-offs)- Top 10 in the EMEA region in 2020 in terms of third-party sourcing (pre-referencing) validating the quality of the candidates we presented

Copenhagen Area, Capital Region, Denmark

London, United Kingdom

Responsible for recruiting and supporting the development and growth from a people perspective across the portfolio of start-ups and matured scale-ups. Reported to the founding partners in this venture capital holding. Key achievements: - Recruited founders for several companies, incl. CFO Insights, HRtechX, Firstmind, and SupplyTech Insights- Implemented a new ATS (Google Hire) and created recruitment processes against a data-driven approach, incl. the use of psychometric testing (Raven and TT38)- Part of acquisition and turn-around of Presidents Institute, incl. down-sizing 60% of the workforce, culture transformation, and hiring for key positions (interim CEO, CSO, and CFO)

M.Sc., Business Administration And Psychology, 10.5/12 (Top 10%)

Master's thesis: Bridging research and practice on HR Analytics Processes. Grade 10/12.

B.Sc., Business Administration And Psychology, Gpa 9.3/12

Bachelor Thesis: A case study of individual development plans, self-management, and stress among knowledge workers. Grade 12/12.