Martin Davidson Email and Phone Number
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Highly versatile enterprise digital & design leader skilled at delivering creative excellence and all aspects of hiring, managing, and developing creative & design talent. Studio and agency builder. One Show, CA, FWA & W3-awarded Creative Director. Advertising Age “Digital Campaign of the Year” winner.As a leader on the Design Studio team driving digital transformation at KeyBank, I created a culture of collaboration, trust, and growth where people wanted to work. I’ve managed 30 direct reports across 14 states in the design thinking-driven internal Key Design Studio—Associate, Senior, and Principal Product Designers; Visual Designers; Conversational Designers; UX Writers; and strategists—who bring human-centered design practices and principles to agile teams in a high-performance, delivery-driven regulated environment. I understand how to manage a large, remote, enterprise design team for design impact while balancing salaries, employee retention, and finding the right people for the job.Prior, I was hired to lead new business and the 22-person design and developer team at Airtype Studio, which creates complex programming and high-concept design for Fortune 500, highly regulated, and consumer brands.As Global Creative Director for Krispy Kreme, I helped lead integrated strategic and creative marketing for the brand worldwide; managed external creative, social, digital and design agency partnerships; client team for 2 global agency pitches; and lead a team of 6 internal creative, content, design, production, and project management. I'm a champion of client success, design thinking, human-centered design, and agency partners with a track record of growth at global, national and regional creative agencies, including 5 excruciatingly entrepreneurial years as Founder and President of my own. Portfolio: writercreativedirector.com.Skills: Articulating the Business Value of Design, Performance Management, People Management, Product Design Management, Workday, Talent Development, Design Thinking, Digital Transformation, Creative Direction, Concept and Content Development, Social Media Marketing, Brand Development, Brand Strategy, Copywriting, Creative Strategy, Creative Briefs, Agency Management, Client-Agency Relationships, Agency New Business Pitches and Presentations
Keybank
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Svp Design Director, Key Design StudioKeybank Nov 2023 - PresentCleveland , Ohio, UsSelected to lead Key Design Studio after a corporate re-org.
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Director, Design TalentKeybank Sep 2022 - Nov 2023Cleveland , Ohio, UsReporting to the Enterprise Design Officer, I serve on the Leadership team for Key Design Studio and manage 30 direct reports, 26 of whom I hired. More than Product Designers and UX Writers, they're an incredibly diverse team that includes an FBI Statement Analyst, architect, Ph.D, professional furniture designer, patented inventor, U.S. Army tank specialist, 2 professors, and a published author—all adding demonstrable business value across Consumer, Commercial, and Enterprise Lines of Business.I’m accountable for building, managing and developing the design team—staffing, growth & development, and scaling design to re-shape digital client experiences across the enterprise.• Identify, recruit, and hire top talent• Develop, implement, and oversee talent management program• Create and grow organizational talent pipeline• Lead performance and people management
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Creative DirectorKeybank Sep 2020 - Sep 2022Cleveland , Ohio, UsHired into this role to scale design while providing Studio leadership, Creative Direction and talent management to a 22-person team of User Experience Product Designers, Design Strategists, and UX Writers.
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Writer | Creative Director | Brand StrategistWritercreativedirector.Com 2006 - PresentContract creative leadership and brand development. Hired by Enterprise Design Officers, Digital Experience & Innovation Officers, Chief Marketing Officers & agencies to provide:Brand positioning • messaging strategy • creative strategy • campaign & content development • social media strategy • channel management • SEOOn Instagram @writercreativedirectorProven experience in:• In-house Agency Creative Department Development• Agency Creative Management• Client-Agency Relationships• Agency New Business Pitches• RFP Strategy & Response WritingBrand client experience: Robertson Stephens Wealth Management, Tego Data, Nest Labs, Peak Base Layer, BB&T Bank, Omega Sports, Biscuitville, Sunbrella, Novant Health, SunTrust Bank, MedCost, The Fresh Market, Ally Bank, Lincoln Financial, SenioROI, United Healthcare
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Creative DirectorAquent Sep 2020 - Mar 2021Boston, Ma, UsContract Creative Director, Key Design Studio @ KeyBank -
Executive Director, Design + DigitalAirtype May 2018 - Sep 2020Winston-Salem, North Carolina, UsAirtype excelled at complex programming and high-concept design, to which I added strategic brand marketing, client leadership, and business development. I led new business efforts amidst the loss of its largest revenue client, converting 40% to signed proposal over 18 months, including 2 retainer relationships, contributing 65% of new revenue over the period. -
ClientBaldwin& 2015 - Apr 2017Raleigh, Nc, UsHired Baldwin& as a strategic creative resource for Krispy Kreme's social-digital marketing and managed their team of 20+. Grew agency relationship based on trust, transparency and excellence. The campaigns we developed and launched were among the most effective and distinctive in brand history in terms of Top 3 sales and social engagement. One won AdAge Digital Campaign of the Year. -
Global Creative DirectorKrispy Kreme Apr 2014 - Apr 2017Us3 years. 3 CEOs. 3 distinct leadership styles. 2 CMOs. From Public company to Private. A phenomenal business education.One of the earliest adopters of all-in digital marketing and building an external agency internally. Client-side creative leadership role and achieved national creative recognition within 2 years (Digital Campaign of the Year).Reported to CMO and led internal team of 6 while managing 4 external agency relationships across creative, social, digital and design. Responsible for driving creative excellence across over 1,200 locations in 30 countries.Partnered with internal brand development, activation and international marketing leads to ensure brand momentum while driving sales and fan engagement. Significantly cut down on gratuitous use of the word “Sweet” as the default rejoinder for virtually every brand statement the company was making.Introduced Brand Experience Brief to supersede generic Marketing Request Form to drive strategic approach to creative development across enterprise. Results-focused strategic and creative partner to business teams in Retail Operations, CPG, Licensing, Fundraising, Real Estate, Franchise Relations, Corporate Communications, Human Resources, Supply Chain, Training, Product Development.Elevated creative excellence in just 3 years:• 2018 Communication Arts Typography Annual• Judge, 2017 Digiday Content Marketing Awards• Winner, 2016 Digital Campaign of the Year• Keynote Speaker, 2016 AdAge Small Agency Conference• Speaker, 2016 DMA (Data & Marketing Association) &THEN Conference• Favorite Website Awards, Mobile Site of the Day• Panelist, AIGA INitiative Creative Leaders Series -
Chief Creative OfficerWoodbine 2011 - 2012• Newly-created senior leadership role to direct creative group, strengthen agency management team and guide agency growth• 7 direct reports, reporting to Founder• Created agency's Value-Based Compensation structure and signed first client to the model• Dismantled department silos & flattened long-standing hierarchy by designing and implementing integrated agency layout that improved communication, productivity and creative product• Re-designed personnel reviews by re-orienting evaluations based on performance in the role not preference of an individual• Created Brand Experience Brief to replace traditional creative brief
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Founder & President, Co-Creative DirectorDavidsonroth 2006 - 2011Winston-Salem, Nc, Us• Followed my entrepreneurial ambitions to start an agency from scratch. Developed brand strategy and creative for clients Skookum Digital Works, Visit Winston-Salem, Allegacy Financial, Blue Rock Financial, Wells Funds REIT, Balega socks, Bell Davis & Pitt, Meg Brown Home Furnishings, AccuSport Golf, O Baby Organics, Carolina Liquid Chemistries, Upper South Studio, and the Winston-Salem Chamber of Commerce. • Managed all facets of agency operations: Business Development, Strategic Planning, Account Management, Agency Finance, Project Management and Creative Development• Agency subcontractor to Vitro, Boone/Oakley, Dentsu, others on Ally Bank, Aflac, Asics, Dell Healthcare, Amstel Light, Canon, Kyocera Wireless, Britax. -
Vice-President, Associate Creative DirectorMullenlowe U.S. 2001 - 2006Boston, Los Angeles And New York, Us• Wachovia (Wells Fargo), Midway Airlines, Remington firearms and other national consumer brands• Member, Mullen Management Committee• Collaborated with HR and SMT to design and implement first formal career development process for creatives and other agency departments• Consistent presence with Wachovia (Wells Fargo) client and new business pitches• Created brand advertising for Wachovia Bank, Mastercraft ski boats, Sealy, Stearns & Foster• Created brand platforms for Wachovia Bank and Wachovia Securities• One Show and AAF Addy for Rural Community Assistance Project and RiverRun Film Festival• New Business/Additional Clients: Arby's, Sprint, Prince racquets, Denny's, RARE Hospitality, AMS, Buffalo Wild Wings, Henredon, Honey Baked Ham Company -
Senior CopywriterMullenlowe U.S. 1998 - 2001Boston, Los Angeles And New York, Us• One Show, CA, Hatch, Graphis for Monster.com, Nextel, Money magazine and Agfa.• Judge: American Advertising Federation, Cleveland, OH also Western NY Buffalo• Brand Experience: Stanley Tools, Sesame Street, Oxygen television network, Genuity, Mass Mutual.
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CopywriterIngalls Advertising 1996 - 1998• One Show, CA, Hatch, Graphis for The Boston Globe, Citizens Communications, Raytheon Law Enforcement and Center for Domestic Violence.• Selected by President/ECD to help refine 5-year Agency Business Plan.• Selected by Chairman to re-structure agency creative Workflow process.• Brand Experience: Radisson Hotels, Citizens Bank, TJ Maxx, HomeGoods, Raytheon, Beechcraft aviation.
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CopywriterGrey Group 1991 - 1993New York, Ny, Us• Hired by world’s 8th largest agency straight out of college without a portfolio—unusual then, impossible now. Ray-Ban, Ethan Allen Furnishings, Dove Chocolate, Domino's Pizza, Parker Brothers, Kool-Aid.
Martin Davidson Skills
Martin Davidson Education Details
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Allegheny CollegeEnglish -
The University Of SheffieldEngland
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The Creative CircusCopywriting
Frequently Asked Questions about Martin Davidson
What company does Martin Davidson work for?
Martin Davidson works for Keybank
What is Martin Davidson's role at the current company?
Martin Davidson's current role is Enterprise Design Team Leader | Agency + Brand-side Creative Director | Design Operations | Talent Leader | writercreativedirector.com.
What is Martin Davidson's email address?
Martin Davidson's email address is md****@****eme.com
What is Martin Davidson's direct phone number?
Martin Davidson's direct phone number is +133672*****
What schools did Martin Davidson attend?
Martin Davidson attended Allegheny College, The University Of Sheffield, The Creative Circus.
What skills is Martin Davidson known for?
Martin Davidson has skills like Creative Direction, Creative Strategy, Advertising, Integrated Marketing, Copywriting, Brand Development, Marketing Communications, Concept Development, Strategy, Marketing, Interactive Marketing, Art Direction.
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