Marcin (Martin) Demkowicz Email & Phone Number

Krakow Metropolitan Area

Our jobs, indeed our lives, are increasingly "hybrid" - it's strange that our tools are not. ShareTheBoard allows you to connect your traditional, analog tools (whiteboards, blackboards, paper, etc.) with your digital applications. It identifies and digitizes handwritten content in real time, allowing you to share it online (live), save it securely, or load it into your favorite productivity apps. Best of all, ShareTheBoard requires no training or dedicated hardware: your laptop (and soon, your phone) is all you need. Now you can address present and remote colleagues simultaneously, wherever you may roam.See more at https://sharetheboard.com

A great website is a great start: it’s difficult to create something useful, beautiful and memorable that entices your users to interact with your brand, time and time again. But even the best website is not enough. Your users are mobile, they’re social, they use increasingly intelligent devices for a number of previously impossible tasks. In a nutshell, they’re “multi-channel” - are you?To meet the needs of your customer, you need more than a Web strategy. You need a plan that will ensure a seamless experience across all potential touch-points and the tools and skills to measure and optimize that experience. Furthermore, you need to understand how that experience should vary by target or, indeed, by person. Enabling truly seamless, individualized, multi-channel experiences takes time and requires difficult decisions to be made about how and when to allocate resources. Delivering a cohesive omnichannel experience to your users is more than a “marketing decision.” Your digital strategy will inform how technology and insight will empower your broader organization and, as such, requires coordination across many internal teams.I’ve helped organizations big and small develop and implement an appropriate digital strategy. I can assist marketing, sales and IT leaders in selecting the right technology and developing the right processes that will enable companies to thrive in a world of greater digital density. Most importantly, I can help you deliver memorable experiences that your users will love and that will drive the results your organization needs.

We are an international team of marketers and Web developers aimed at identifying new business ventures and validating them through market research, pretotypes, and prototypes. Put plainly: we attempt to kill any new idea we find, until its validity can no longer be questioned. We then sell the validated idea or spin it off as a business. We maintain a running list of around 100 ideas: as ideas get destroyed, new ones get added to the list. We move as quickly as we can, and many of our ideas are in various stages of validation. The most gratifying, of course, are the ultimate survivors. Here's a sample of some of our "survivors":* Marketing/IT/operational systems enabling online ordering of certified-organic food, delivered direct from local farmers - www.paczkaodrolnika.pl >> Sold!* Remotely-updatable form plug-in aimed at improving quality and quantity of submitted online leads - www.fillfrom.com >> In alpha testing* Self-storage facilities in target CEE markets - www.openstorage.pl >> Evaluating joint ventureProper validation of business opportunities allows us to focus our resources where they'll make the biggest impact. There's nothing worse than sinking a massive investment into a new venture, only to realize it's not viable!Want to see our full list? Want to help us destroy ideas? Have an idea of your own requiring validation? Contact us - we'll be happy to kill your idea!

We deliver world-class Web development and marketing services at prices even start-ups can afford. Our team combines experienced professionalism with no-nonsense approachability: we remove all of the complexity from outsourcing, making it easy for companies of all sizes to connect with global talent. We're committed to delivering high-quality work in turnaround times your fast-moving company requires. We offer onshore service to ensure timeliness and to eliminate culture clash.Let us take on your specialized or resource-hogging tasks so that you can get back to your core competency.

Evaluate, implement and deploy B2B marketing technology. Define and implement B2B Personalization strategy for Dell's end-to-end IT Solutions.• Sole owner of Global B2B Personalization program: hired to craft analytics-driven personalization strategy, interface with IT organizations on development and integration of personalization technology and to maximize benefit from adoption of personalization capabilities and processeso Delivered scores of personalized multi-channel experiences, including Dell’s first-ever industry-targeted online experiences, contributing tens of millions in confirmed benefito Recognized thought leader in Marketing and IT organizations; contributor to Dell’s perception of innovation through published case studies and industry presentationso Founded longest-running personalization forum at Dell, aimed at documenting tactical personalization insights, optimizing best practices and evangelizing among internal organizations• Manager of nearly 10 additional Global B2B programs; select successes:o Co-orchestrated dell.com ("For Work") site simplification for complex US rollout o Co-delivered rapid prototyping environment enabling analytics-driven marketing effortso Delivered first version of B2B Solutions content strategy o Increased sales ready leads (SRLs) in Emerging EMEA by >50% with no additional funding• Expert vendor liaison; negotiated favorable terms with multiple vendors, developed strong relationships, contributing >$100 million in confirmed benefit and establishing new best practices within Dell

• Led the strategy, development and optimization of interactive solutions for clients such as BP, Brinker International, Taleo, McCoy’s, and The Planet (and tens of other clients);• Managed multiple concurrent interactive projects from planning and estimation through execution; managed corporate Web products through all stages of their life cycle, based on custom Web roadmaps, release plans, workflows and maintenance schedules• Evaluated and implemented client marketing technologies: proprietary business applications, custom on-site search solutions, content management systems, analytics platforms, customer relationship management solutions (CRM), and other back-office systems• Facilitated UX tests to improve efficacy of user-centric design, including heuristic and usability examinations, card sorting exercises and focus group tests; completed high-fidelity wireframes and interactive prototypes; designed and tested site information architectures • Created detailed Requirements Specification documents to capture technical requirements for developers and business use cases for stakeholder approval• Architected custom implementation of Google Analytics and Adobe SiteCatalyst; led efforts to extract insights and present or automate reports; designed, executed and interpreted split and multivariate optimization tests using tools such as Adobe Target, Vertster and Google Optimizer• Oversaw and/or directly contributed to a wide array of interactive marketing initiatives including: social marketing and content syndication, online and email marketing, SEO, VSEO and SEM efforts, mobile marketing, digital publishing, and database marketing

• Demonstrated strong growth and profitability on all led accounts, contributing to achieving promotion to manager position in just six months • Similar responsibilities to Interactive Product Manager position; differed primarily in number of accounts and projects led, contributions to agency structure and involvement in new business efforts

• Responsible for day-to-day client relationships on over 15 accounts; regularly maintained content and functionality across multiple websites and applications• Optimized maintenance processes and release schedules to improve internal efficiency and increase clients’ investment in new features

Manage daily sales and marketing operations. Identify and operationalize new revenue streams.• Oversaw all daily operations; responsible for implementing Web strategy, driving multi-channel sales and marketing effort and managing content and appearance of large network of websites; directly contributed to overarching company strategy• Led the development of several integrated online, email and print projects from concept and design to sales, production and distribution; developed and leveraged contacts with local, national and international media, directly increasing online traffic and demand for company services• Successfully negotiated design and production contracts, resulting in 30% cost savings due to effective cross-promotional efforts; re-tooled company’s Tours operations, resulting in a near-1,000% increase in division profits• Managed up to ten direct reports across all functional teams

Local implementation of corporate marketing strategy

Bba, Marketing

Education record

Ba, Plan Ii Honors Program