Martin Hill Email & Phone Number

The Mission of the M3UA is to help member organisations acquire knowledge and experience with M3 faster, and to promote changes in products and services related to M3 for the benefit of members.Our Vision is to:- Remain an independent association that is recognised for the significant value it provides all its members.- Create and improve events and content that helps members acquire knowledge and experience relating to M3 more quickly.- Develop the M3UA culture of active participation, respect and trust, making it easier for members to share knowledge and experience.- Recognise and celebrate the contribution of members who add significant value to the M3UA.- Continue growing M3UA membership to increase the association’s collective knowledge and experience of M3.- Consolidate member opinions and use them to influence changes in products and services for the benefit of all M3 Users.

Reading, United Kingdom

Helping technology businesses craft exciting creative marketing strategies. We use a framework that typically improves ROI by at least 25% through access to the world’s largest database of marketing tactics. Get in touch if this piques your interest.Business made Bold.

Bracknell

Marketing Leader responsible for field marketing in all territories outside North and South America, managing a team in excess of 50 and a budget of approximately $7m including headcount costs. Primary focus of the role was demand generation but also included all localisation and brand development activities in support of lead generation across multiple, distinct products and markets.- Introduced focus markets and development of ABM strategies to drive higher conversion rates- Re-organised International PR to develop consistency in market communications and a steady stream of coverage in traditional and digital media. - Played a key role in the development and subsequent launch of a refreshed brand for Epicor.- Established Global Campaigns to drive demand generation across all regions with consistent messages and content.

Rochdale, Lancashire, Uk

Responsible for global marketing campaigns / events with an international team of 18 Campaign and Event Managers, and a budget of approx $2.5m. Primary goal was to define the Global Campaign role and responsibilities, establish new processes, marketing strategies and procedures, and allocate budgets / performance targets for this new group. Directed and managed the team to create themes, messaging, positioning, campaign assets, content and tools required to drive awareness, pipeline generation and sales conversion rates for all Infor’s strategic industry and product markets. - Developed direct marketing campaigns using traditional and social media to build awareness in industry and product communities (LinkedIn, YouTube, SlideShare, Facebook, Twitter).- Established a program of webinars and webinar sponsorship as part of the integrated campaign plans to establish the brand and promote content.- Introduced targeted, integrated campaigns using LinkedIn, IP Targeted Banner campaigns, integrated web and print (trade press), SEO and SEM.

Rochdale, Uk

Temporary position following the acquisition of Lawson Software by Infor. Responsible for managing sales operations (processes, systems, reporting, tools and development) and the pre-sales consultancy team for Lawson across Europe.

Responsible for the global industry marketing strategy in manufacturing and distribution markets, and for field marketing in EMEA and APAC. Managed a direct team of 6 Marketing Directors (38 including indirect reports) and a programme budget of approx $3m. Improved the year-on-year profits from a loss to a 7% contribution in 2010. In 2011, profit levels continued to improve resulting in the acquisition of the company. Other achievements:• Reorganised resources, adopted new technology and improved efficiency and productivity of marketing reducing cost per lead 50% and overall direct marketing costs 50% whilst maintaining performance• Reorganised marketing from regions to industry focused teams supported by shared competency centres• Increased campaign response 100% by introducing advanced outbound lead generation techniques including language and behaviour profiling, personalised URL’s and IP targeted banner advertising• Increased total sales pipeline from $200m to $300m and qualified sales pipeline from $80m to $120m

Established the product marketing function and introduced formal product management and launch processes. Hosted the first global launch of a new release of Intentia’s solution, “Movex”. Successfully drove the project to re-design the Movex user interface, including appointment of interface design specialists, resulting in the market leading “Smart Office” user productivity tool. Other responsibilities / achievements included:• Introduced standard industry and product messaging for industries and products, significantly reducing pre-sales preparation time and increasing brand consistency globally• Designed and implemented an in-house global solutions consultancy knowledge exchange for industry and product specialists, allowing ‘best-practise’ transfer• Changed a technology-led sales culture to a customer needs-led culture

Managing the pre-sales consultancy team, originally for NW Europe (UK, Ireland Benelux) and subsequently for the Central Europe Region (UK, Ireland, Benelux, Germany, Switzerland, Austria and Poland). Restructured the pre-sales consultancy team to provide an industry focus, better geographical coverage and co-ordinated support for corporate sales and marketing. Redesigned the pre-sales team compensation scheme thus improving focus on license sales.• Increased the win rate for sales projects by 40% by establishing qualification processes and the introduction of selling value principles. Set company standard for performance globally with the highest win-rates (35%)• Introduced autonomous industry focused teams supported by product and technology experts, allowing better communication of business value and matching of customer needs• Proactively managed the lead pipeline with formal qualification and sales review processes resulting in more cost-effective sales investment

Managing and coaching the UK and Ireland based pre-sales team. Evaluating customer needs, presenting and demonstrating the capability and value of the Movex ERP solution.

Evaluating customer requirements, presenting and demonstrating solutions in support of the UK sales team.

Responsible for direct sales, pre-sales and consulting resources in Scotland and the North of England

Direct sales of the Max ERP solution in the South-West of England.

Demonstrating and implementing the Max ERP solution.

ERP implementation support services