With over 15 years of experience in marketing, communications and strategy development, I lead with vision, passion, collaboration, and the grit to get things done. As the Creative Director of Communication and Experience Design at Bose Corporation, I spearheaded the creative strategy for global PR, product launches, and experiential events, always starting with insights to make sure our technologies and messaging created an emotional connection with consumers. Some of my notable achievements include:Ideating and executing the first-ever collaboration with New York Fashion Week for the launch of the QuietComfort Earbuds II, exceeding the goal for campaign reach by 4X, garnering 23M+ influencer impressions, and being named a Gold Finalist award at the 2023 Ex Awards.Creating and producing the first music showcase with NME at SXSW 2023, featuring 10 different artists over a single day, hosting 48 journalists and 3K+ music fans, and attracting a younger demographic to Bose.Testing and proving the viability of the first-ever prototype for audio sunglasses at SXSW 2018, which resulted in over 90 press articles, positive customer feedback, and a successful product launch.Codifying and launching a tiered product strategy for Bose Automotive that offered differentiation across all vehicle segments and helped retain and attract luxury OEMs. I am also a certified brand strategist, a Fulbright teaching assistant, and multilingual with high proficiency in French, and working knowledge of German and Italian. My diverse skills and background allow me to deliver creative solutions that resonate with different audiences and markets. I am driven by the mission of creating memorable and meaningful experiences that leverage technology to improve people's lives.
Listed skills include Strategy, Competitive Analysis, Marketing Strategy, Product Management, and 43 others.