Martin Dluzansky

Martin Dluzansky Email and Phone Number

Healthtech | Global Brand Growth | Strategic Marketing | Business Development | Creative Direction | Experiential Activations @ hearX Group
Martin Dluzansky's Location
New York City Metropolitan Area, United States, United States
Martin Dluzansky's Contact Details

Martin Dluzansky work email

Martin Dluzansky phone numbers

About Martin Dluzansky

With over 15 years of experience in marketing, communications and strategy development, I lead with vision, passion, collaboration, and the grit to get things done. As the Creative Director of Communication and Experience Design at Bose Corporation, I spearheaded the creative strategy for global PR, product launches, and experiential events, always starting with insights to make sure our technologies and messaging created an emotional connection with consumers. Some of my notable achievements include:Ideating and executing the first-ever collaboration with New York Fashion Week for the launch of the QuietComfort Earbuds II, exceeding the goal for campaign reach by 4X, garnering 23M+ influencer impressions, and being named a Gold Finalist award at the 2023 Ex Awards.Creating and producing the first music showcase with NME at SXSW 2023, featuring 10 different artists over a single day, hosting 48 journalists and 3K+ music fans, and attracting a younger demographic to Bose.Testing and proving the viability of the first-ever prototype for audio sunglasses at SXSW 2018, which resulted in over 90 press articles, positive customer feedback, and a successful product launch.Codifying and launching a tiered product strategy for Bose Automotive that offered differentiation across all vehicle segments and helped retain and attract luxury OEMs. I am also a certified brand strategist, a Fulbright teaching assistant, and multilingual with high proficiency in French, and working knowledge of German and Italian. My diverse skills and background allow me to deliver creative solutions that resonate with different audiences and markets. I am driven by the mission of creating memorable and meaningful experiences that leverage technology to improve people's lives.

Martin Dluzansky's Current Company Details
hearX Group

Hearx Group

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Healthtech | Global Brand Growth | Strategic Marketing | Business Development | Creative Direction | Experiential Activations
Martin Dluzansky Work Experience Details
  • Hearx Group
    Marketing Communications Lead
    Hearx Group Dec 2023 - Present
    Pretoria, Gauteng, Za
    Drive marketing activity & assets for Lexie Hearing and Go Hearing OTC hearing aids.▶︎Led creation of all website, paid & organic social, emails, newsletters and blog content for the launch of Lexie Hearing's new B2 Plus Self-fitting OTC hearing aid Powered by Bose. ▶︎Collaborated with QVC on creation of B2 Plus launch video and produced first-ever Lexie app video.▶︎Overhauled creative briefing process to streamline copy and design requests, improving accuracy and tracking of requests as well as on-time completion. ▶︎Rebuilt the copy team with noticeable improvements in copy quality and a 3X improvement in capacity.
  • Freelance
    Creative Strategist
    Freelance May 2023 - Nov 2023
    ▶︎Creative Director, Jack Morton WorldwideDeveloped brand and launch strategies for key clients.▶︎Demonstration Strategist, Mirrored Media, LLCHelped craft, train and execute product demonstration for press introduction of Bose QuietComfort Ultra headphones, with overwhelmingly positive reviews. ▶︎Creative Director, MCA (Moloney Creative Agency)Led development of founder’s video for Ozlo Sleep Kickstarter campaign, helping to meet its pledge target in just 13 minutes. ▶︎Guest Speaker, UMass Isenberg School of ManagementAs part of Fundamentals of Project Management course, shared tools and best practices for managing stakeholders.
  • Bose Corporation
    Creative Director, Communication And Experience Design
    Bose Corporation May 2017 - Mar 2023
    Framingham, Massachusetts, Us
    Led creative strategy for communications, global PR, and product launch activities.▶Ideated and executed the first-ever collaboration with New York Fashion Week for the launch of the QuietComfort Earbuds II, exceeding goal for campaign reach by 4X, garnering 23M+ influencer impressions. Event was awarded Gold Finalist at 2023 Ex Awards. ▶Created and produced the first music showcase with NME at SXSW 2023, featuring 10 different artists over a single day, hosting 48 journalists and 3K+ music fans, and attracting a younger demographic to Bose.▶Tested and proved the viability of the first-ever prototype for audio sunglasses at SXSW 2018, which resulted in over 90 press articles, over 12,000 engagements with AR software, over 1M social media engagements, and a green light for commercial production.
  • Bose Corporation
    Leader, Strategic Marketing Group, Automotive Systems Division
    Bose Corporation Oct 2013 - Apr 2017
    Framingham, Massachusetts, Us
    Hired as part of a new business development initiative to provide marketing strategy and insights for audio and active sound management teams, managing 10 global professionals.▶Codified the first-ever tiered product line strategy, enabling retention of premium brands and simultaneously creating differentiation amongst non-premium OEMs.▶Led creative concept development for the divisions first-ever presence at CES, garnering over 12 positive press reviews for the new series of tiered sound systems.▶Improved market research process, sources, and partners by segmenting automotive consumers, which informed product pairings and boosted sales in targeted car models by 10%.
  • Harman International
    Director Of Marketing & Business Development, North America / Far East / Automotive Group
    Harman International Oct 2011 - Apr 2013
    Stamford, Connecticut, Us
    ▶Recruited to build a global team to improve sales, brand equity, and awareness with automotive OEMs at a $6.9B global manufacturer of audio and infotainment products. ▶Developed marketing strategy and brand pitch to sell in the Revel premium audio brand into Lincoln, securing a $37M annual supplier contract.▶Partnered with customer teams to grow business with Lexus, BMW, Mercedes-Benz, Hyundai, and Kia, selling the Mark Levinson, harman/kardon, JBL and Lexicon brands, despite consistent competitive threats.
  • Boston-Power, Inc.
    Director Of Product & Partner Marketing
    Boston-Power, Inc. Jul 2007 - Sep 2011
    Westborough, Ma, Us
    Lithium-ion battery startup backed by over $350M in VC funding.▶Evolved Boston-Power into an ingredient brand by leveraging OEM partnerships with Hewlett-Packard and others, driving new business and channel development.▶Successfully sold battery technology to multiple pack suppliers and medical device manufacturers, resulting in over $5M in annual revenue.
  • Bose Corporation
    Manager, North American Marketing, Automotive Systems Division
    Bose Corporation Dec 2002 - Jul 2007
    Framingham, Massachusetts, Us
    ▶Served as marketing lead for the initial Porsche contract award team; significantly exceeded sales goals through strong global product planning, marketing, and sales relationships.▶Expanded global market share 5% through increased product penetration in Nissan, Infiniti, Porsche, Cadillac, Ferrari and Maserati models.

Martin Dluzansky Skills

Strategy Competitive Analysis Marketing Strategy Product Management Product Marketing Product Development Cross Functional Team Leadership Marketing Management Product Launch Market Research Integrated Marketing Business Development New Business Development Start Ups Strategic Partnerships Consumer Electronics Sales Leadership Brand Management Multi Channel Marketing Lead Generation Go To Market Strategy Crm Business Strategy P&l Management Brand Development Creative Direction Global Marketing E Commerce User Experience B2b Trade Shows Brand Developement International Business Marketing Management Market Planning Mergers And Acquisitions Business Planning International Sales Product Planning Team Leadership Social Media B2b Marketing Pricing Business To Business Customer Relationship Management

Martin Dluzansky Education Details

  • Thunderbird School Of Global Management
    Thunderbird School Of Global Management
    International Management
  • Dickinson College
    Dickinson College
    French

Frequently Asked Questions about Martin Dluzansky

What company does Martin Dluzansky work for?

Martin Dluzansky works for Hearx Group

What is Martin Dluzansky's role at the current company?

Martin Dluzansky's current role is Healthtech | Global Brand Growth | Strategic Marketing | Business Development | Creative Direction | Experiential Activations.

What is Martin Dluzansky's email address?

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What is Martin Dluzansky's direct phone number?

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What schools did Martin Dluzansky attend?

Martin Dluzansky attended Thunderbird School Of Global Management, Dickinson College.

What skills is Martin Dluzansky known for?

Martin Dluzansky has skills like Strategy, Competitive Analysis, Marketing Strategy, Product Management, Product Marketing, Product Development, Cross Functional Team Leadership, Marketing, Management, Product Launch, Market Research, Integrated Marketing.

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