Martin D. Email & Phone Number

Amsterdam, Nh, Nl

Greater Chicago Area, Il, Us

Global Digital Technology Executive for Europe Region ($12B revenue across 40+ markets with 26 heritage brands including Milka, LU, Toblerone and Cadbury).🍪 Spearhead commercial transformation and M&A initiatives, reporting to Global SVP Digital Experience and CIO Europe🍫 Drive Sales & Marketing Digital Transformation, boosting Revenue Growth Management, Sales/Retail Execution and Consumer Engagement Capabilities and Technology🍪 Execute "serial M&A" ambition, successfully completing the acquisition of Chipita and divestiture of our gum brands to Perfetti van Melle, for the Europe region🍫 Mentor team of 10 regional tech leads, fostering collaboration with global, regional, and BU leaders🍪 Pioneer AI/GenAI implementations for growth and efficiency, optimizing promo & pricing strategies and digital content creation to deepen consumer engagement

Amsterdam, Nl

Global eBusiness and D&T Leadership team member, spearheading global technology strategy to drive Heineken's company-wide digital transformation across Americas and Europe. Led unified customer experience initiatives, commerce tech strategy, product portfolio delivery, and agile transformation. Established digital expert teams in Amsterdam & Krakow hubs. Managed annual budget of €15M.Key Achievements:✅ Developed and implemented the commercial tech strategy aligned with Heineken's Evergreen initiative, generating multi-billion EUR annual revenue through eB2B, increased NPS, and cost efficiencies across Americas and European markets✅ Scaled organization to 100+ resources across 10 product teams, overseeing strategy and delivery of 10+ digital products (including SFA, image recognition, B2B commerce) ✅ Pioneered new pricing & promotion capabilities to drive future growth✅ Led migration of key markets (Brazil, Mexico) to end-state vision, integrating SFA & eB2B commercial ecosystem with data-driven sales approach

Bredebro, South Denmark, Dk

CIO direct report and global IT leadership team member, driving IT strategy for sales and retail. Championed ECCO's global B2B & B2C strategy, collaborating closely with key business stakeholders. Led and mentored a team of 15 internal Salesforce and SAP specialists, plus external resources, to create a future-proof, customer-centric IT landscape maximizing ROI.Key Achievements:✅ Deployed comprehensive omni-channel solution (ePOS, digital commerce, ERP) for US retail, optimizing inventory and boosting sales by 10%✅ Spearheaded B2B partner self-service program, enhancing key processes and expanding self-service capabilities

Amsterdam, North Holland, Nl

Led strategy, application lifecycle management, and innovation for digital marketing, e-commerce, and sales across JDE's retail and Professional business units. Oversaw technology supporting retail account sales, field sales, shopper marketing, and brand websites for B2B, B2B2C, and B2C segments. Managed €4M annual budget and 40+ internal/external resources.Key Achievements:✅ Established and developed high-performing sales and marketing tech team, delivering transformational capabilities and solutions✅ Spearheaded a transformative consumer data & tech overhaul, consolidating 100+ databases into Salesforce Marketing Cloud and integrating with Magento eCommerce. This unified approach significantly boosted consumer engagement and DtC sales.✅ Implemented cutting-edge commercial technology ecosystem, driving growth for Out-of-Home (OOH) business unit serving 1500+ users✅ Launched agile DevOps model for OOH business, accelerating feature deployment and enhancing operational efficiency

Dublin 2, Ie

Program Manager and Solution Architect for large-scale Sales and Service Transformations for Accenture’s Communication and High Tech clients in North America.Led complex digital transformation initiatives for communications and high-tech clients. Generated $10M+ in new business and managed projects with $5M+ total budget.Key Achievements:✅ Orchestrated business and digital transformation programs for major clients including T-Mobile US, Microsoft, DirecTV, HP, Google, and Symantec✅ Directed cross-functional, cross-cultural teams of up to 40 on/offshore FTEs, implementing cutting-edge marketing, sales, and customer service solutions✅ Expertly navigated between Agile and Waterfall methodologies, optimizing project delivery and scope management across diverse teams and resources

Dublin 2, Ie

Technology Consulting Executive driving transformative projects for Communication and High Tech companies in Australia and Northern California. Led multi-year global CRM and SAP transformation initiatives, deployed Salesforce service cloud for 3,000+ agents across 40 countries, and spearheaded a major CRM & billing transformation for Australia's largest telco. Consistently delivered high-impact results by managing large-scale, cross-functional teams and leveraging strong stakeholder relationships.

Dublin 2, Ie

Senior Management Consultant spearheading end-to-end BSS transformation initiatives for leading telco operators across Western Europe (Netherlands, Ireland, Switzerland) and Australia. Drove strategic design, innovative development, and rigorous testing to revolutionize business support systems, enhancing operational efficiency and customer experience.

Dublin 2, Ie

Strategic Business Analyst driving telecom innovation across Europe, spearheading Eurodocsis 3.0 rollout, implementing end-to-end 'zero touch' order processing and digital TV deployment in multiple markets, and pioneering VoIP SIP technology in the Netherlands.

Master’S Degree, Management Information Systems

Master’S Degree, Master'S Thesis On The Adoption Of E-Markets In South African Agriculture

Erasmus Exchange Programme, Electronic Markets, Web Marketing, Information Systems Research

Bachelor’S Degree, Business Informatics

Strategy In The Age Of Digital Disruption, Business Administration And Management, General

Google Academy, Digital Marketing Leadership

Salesforce