Martin Draeger

Martin Draeger Email and Phone Number

Data-Driven Water Expert | Charting Waves of Insight @ Water Services and Technologies
Martin Draeger's Location
Kitchener, Ontario, Canada, Canada
Martin Draeger's Contact Details

Martin Draeger work email

Martin Draeger personal email

Martin Draeger phone numbers

About Martin Draeger

More than 20 years working in the tech sector. Passionate about driving new opportunities through proactive marketing strategies and tactics for startup and multinational organizations. Global experience building relationships and managing alliances to create brand recognition and expand B2B sales.

Martin Draeger's Current Company Details
Water Services and Technologies

Water Services And Technologies

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Data-Driven Water Expert | Charting Waves of Insight
Martin Draeger Work Experience Details
  • Water Services And Technologies
    Managing Partner | Director Of Business Development And Strategic Marketing
    Water Services And Technologies Dec 2023 - Present
    Waterloo, Ontario, Canada
    Water Services and Technologies Canada Inc. (WST Inc.) offers specialized technical services and integrated technologies tailored to organizations relying on water for their operations. Our expertise spans subsurface data analysis and characterization, extending to comprehensive water supply management and optimization. Our team provides holistic solutions for seamless water management, ensuring efficiency throughout the entire process.
  • Grumpy Bait Company
    President | Founder
    Grumpy Bait Company May 2020 - Present
    Ontario, Canada
    The single largest manufacturer of goby fishing products. We design and manufacture realistic, soft-plastic fishing baits and accessories to help professional and recreational anglers catch more fish.
  • Fishbuoy™ - Fishing App
    President | Founder
    Fishbuoy™ - Fishing App 2013 - Present
    Waterloo, Ontario
    FISHBUOY™ is a software solution designed to help North American anglers gain deeper insights into when and where to fish, using a science-based approach. FISHBUOY integrates real-time water, weather and marine data from the Canadian Water Office, USGS and NOAA, and offers anglers a better way to plan fishing trips.
  • Ready Education
    Vice President Marketing
    Ready Education Dec 2019 - May 2020
    Montreal, Quebec, Canada
    My role at READY Education is to lead strategic and tactical marketing and build an amazing brand reputation that resonates with higher education institutions. Our CONNECTION Platform is literally changing the way educators communicate and interact with students as they go through their academic journey. The most rewarding aspect of my role is seeing students fully immerse themselves in campus life using the technology our talented team has created.
  • Envionx Inc. | Marketing Consultant
    Founder/Strategic Marketing Consultant
    Envionx Inc. | Marketing Consultant Sep 2013 - Dec 2019
    Waterloo, Ontario, Canada
    I work with environmental technology and engineering companies to promote their innovative products and services to local and global markets. Core mission is to identify customer pain-points and create focused solutions using high-impact marketing campaigns that are designed to increase brand awareness and generate leads.We specialize in:- Go-to-Market Planning- Demand Generation- Strategic Market Assessments - Competitor Reviews- Collateral Design (E-Campaigns… Show more I work with environmental technology and engineering companies to promote their innovative products and services to local and global markets. Core mission is to identify customer pain-points and create focused solutions using high-impact marketing campaigns that are designed to increase brand awareness and generate leads.We specialize in:- Go-to-Market Planning- Demand Generation- Strategic Market Assessments - Competitor Reviews- Collateral Design (E-Campaigns, Promotional Videos, Online Ads, Website Development, etc.)- Graphic Design (2D/3D Conceptual Graphics)- Event Management- Presentation Graphics- Print Development (Flyers, Catalogs, Brochures, etc.) Show less
  • Desire2Learn
    Director, Marketing Operations
    Desire2Learn Jun 2012 - Feb 2013
    Kitchener, Canada Area
    Responsible for developing cross-functional processes and integrating systems to provide measurable insight into marketing and sales effectiveness. Managed the marketing budget process and led Sales & Operational Planning (Marketing) that optimized marketing investment in a rapidly growing B2B Enterprise software company.
  • Franz Environmental Inc. (Now Arcadis Canada)
    Senior Director, Corporate Business Operations (Consultant)
    Franz Environmental Inc. (Now Arcadis Canada) Nov 2011 - Jun 2012
    Mississauga, Ontario, Canada
    Responsible for overseeing business activities ensuring consistent, efficient and appropriate application of pipeline management, resource planning, portfolio management, performance management and marketing communications across all Franz Environmental Inc. locations.
  • German Solar Corporation
    Marketing & Strategic Alliances (Consultant)
    German Solar Corporation May 2011 - Nov 2011
    London, Ontario, Canada
    Ontario's Feed-In-Tariff Program for solar projects has enabled the growth of numerous start-ups including German Solar Corporation. As acting VP of Marketing & Strategic Alliances, I provided direction on corporate and product branding, regional sales and marketing strategies, marketing communications, web and e-marketing, technology alliances, financing programs and go-to-market strategies/tactics.
  • Schlumberger Water Services
    Marketing Manager, Corporate
    Schlumberger Water Services Jan 2005 - Dec 2010
    Waterloo, Ontario, Canada
    Managed a high-performance team of marketing professionals, responsible for developing global marketing strategies, managing marketing budgets across product and services divisions, developing compelling and measurable go-to-market strategies/tactics for the commercialization of advanced software and sensor technologies.
  • Waterloo Hydrogeologic
    Corporate Marketing Manager, Associate Partner
    Waterloo Hydrogeologic 1997 - 2005
    Waterloo, Ontario, Canada
    Responsible for global sales and marketing, managing Product and Training P&Ls, building inside/outside sales and support teams and expanding the distributor network globally to achieve company revenue targets. Developed software product roadmaps, pricing strategies, sales and commercialization tactics that enabled strong company growth.
  • Conestoga Rovers & Associates
    Environmental Planning Consultant
    Conestoga Rovers & Associates 1995 - 1997
    Waterloo, Ontario, Canada
    Responsible for collecting field data, managing field personnel, and developing technical reports to support environmental projects for private and public-sector clients. Increased brand awareness through participation at conferences, coordinating technical meetings and producing publications.

Martin Draeger Skills

Market Segmentation Competitive Intelligence Product Portfolio Management Product Commercialization Marketing Communications/tactics Sales/distributor/alliances Management Stakeholder Relationships Brand Management Client Segmentation Sales Campaigns Launch Of New Products Business Development Management Marketing Product Launch Marketing Management Sales Brand Management Marketing Strategy Email Marketing Marketing Communications Enterprise Software Strategy Start Ups Online Marketing Project Portfolio Management Program Management Direct Marketing Leadership Competitive Intelligence Strategic Planning Segmentation Web Marketing Strategy Contract Negotiation Training Analytics Product Marketing Go To Market Strategy Project Planning Team Building Budgets Process Improvement Strategic Partnerships Negotiation Business Process Improvement Cross Functional Team Leadership Product Management Crm Competitive Analysis Lead Generation

Martin Draeger Education Details

Frequently Asked Questions about Martin Draeger

What company does Martin Draeger work for?

Martin Draeger works for Water Services And Technologies

What is Martin Draeger's role at the current company?

Martin Draeger's current role is Data-Driven Water Expert | Charting Waves of Insight.

What is Martin Draeger's email address?

Martin Draeger's email address is md****@****ail.com

What is Martin Draeger's direct phone number?

Martin Draeger's direct phone number is +151980*****

What schools did Martin Draeger attend?

Martin Draeger attended University Of Waterloo, W.c.i.

What are some of Martin Draeger's interests?

Martin Draeger has interest in Great Lakes Rigging, End To End Marketing, Children, Road Biking, River, Downhill Skiing, Bridging The Gap, Deep Sea Jigging, Environment, Software And Wireless Communications.

What skills is Martin Draeger known for?

Martin Draeger has skills like Market Segmentation, Competitive Intelligence, Product Portfolio Management, Product Commercialization, Marketing Communications/tactics, Sales/distributor/alliances Management, Stakeholder Relationships, Brand Management, Client Segmentation, Sales Campaigns, Launch Of New Products, Business Development.

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