Martin Draeger Email and Phone Number
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More than 20 years working in the tech sector. Passionate about driving new opportunities through proactive marketing strategies and tactics for startup and multinational organizations. Global experience building relationships and managing alliances to create brand recognition and expand B2B sales.
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Managing Partner | Director Of Business Development And Strategic MarketingWater Services And Technologies Dec 2023 - PresentWaterloo, Ontario, CanadaWater Services and Technologies Canada Inc. (WST Inc.) offers specialized technical services and integrated technologies tailored to organizations relying on water for their operations. Our expertise spans subsurface data analysis and characterization, extending to comprehensive water supply management and optimization. Our team provides holistic solutions for seamless water management, ensuring efficiency throughout the entire process. -
President | FounderGrumpy Bait Company May 2020 - PresentOntario, CanadaThe single largest manufacturer of goby fishing products. We design and manufacture realistic, soft-plastic fishing baits and accessories to help professional and recreational anglers catch more fish. -
President | FounderFishbuoy™ - Fishing App 2013 - PresentWaterloo, OntarioFISHBUOY™ is a software solution designed to help North American anglers gain deeper insights into when and where to fish, using a science-based approach. FISHBUOY integrates real-time water, weather and marine data from the Canadian Water Office, USGS and NOAA, and offers anglers a better way to plan fishing trips. -
Vice President MarketingReady Education Dec 2019 - May 2020Montreal, Quebec, CanadaMy role at READY Education is to lead strategic and tactical marketing and build an amazing brand reputation that resonates with higher education institutions. Our CONNECTION Platform is literally changing the way educators communicate and interact with students as they go through their academic journey. The most rewarding aspect of my role is seeing students fully immerse themselves in campus life using the technology our talented team has created. -
Founder/Strategic Marketing ConsultantEnvionx Inc. | Marketing Consultant Sep 2013 - Dec 2019Waterloo, Ontario, CanadaI work with environmental technology and engineering companies to promote their innovative products and services to local and global markets. Core mission is to identify customer pain-points and create focused solutions using high-impact marketing campaigns that are designed to increase brand awareness and generate leads.We specialize in:- Go-to-Market Planning- Demand Generation- Strategic Market Assessments - Competitor Reviews- Collateral Design (E-Campaigns… Show more I work with environmental technology and engineering companies to promote their innovative products and services to local and global markets. Core mission is to identify customer pain-points and create focused solutions using high-impact marketing campaigns that are designed to increase brand awareness and generate leads.We specialize in:- Go-to-Market Planning- Demand Generation- Strategic Market Assessments - Competitor Reviews- Collateral Design (E-Campaigns, Promotional Videos, Online Ads, Website Development, etc.)- Graphic Design (2D/3D Conceptual Graphics)- Event Management- Presentation Graphics- Print Development (Flyers, Catalogs, Brochures, etc.) Show less
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Director, Marketing OperationsDesire2Learn Jun 2012 - Feb 2013Kitchener, Canada AreaResponsible for developing cross-functional processes and integrating systems to provide measurable insight into marketing and sales effectiveness. Managed the marketing budget process and led Sales & Operational Planning (Marketing) that optimized marketing investment in a rapidly growing B2B Enterprise software company. -
Senior Director, Corporate Business Operations (Consultant)Franz Environmental Inc. (Now Arcadis Canada) Nov 2011 - Jun 2012Mississauga, Ontario, CanadaResponsible for overseeing business activities ensuring consistent, efficient and appropriate application of pipeline management, resource planning, portfolio management, performance management and marketing communications across all Franz Environmental Inc. locations.
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Marketing & Strategic Alliances (Consultant)German Solar Corporation May 2011 - Nov 2011London, Ontario, CanadaOntario's Feed-In-Tariff Program for solar projects has enabled the growth of numerous start-ups including German Solar Corporation. As acting VP of Marketing & Strategic Alliances, I provided direction on corporate and product branding, regional sales and marketing strategies, marketing communications, web and e-marketing, technology alliances, financing programs and go-to-market strategies/tactics. -
Marketing Manager, CorporateSchlumberger Water Services Jan 2005 - Dec 2010Waterloo, Ontario, CanadaManaged a high-performance team of marketing professionals, responsible for developing global marketing strategies, managing marketing budgets across product and services divisions, developing compelling and measurable go-to-market strategies/tactics for the commercialization of advanced software and sensor technologies. -
Corporate Marketing Manager, Associate PartnerWaterloo Hydrogeologic 1997 - 2005Waterloo, Ontario, CanadaResponsible for global sales and marketing, managing Product and Training P&Ls, building inside/outside sales and support teams and expanding the distributor network globally to achieve company revenue targets. Developed software product roadmaps, pricing strategies, sales and commercialization tactics that enabled strong company growth. -
Environmental Planning ConsultantConestoga Rovers & Associates 1995 - 1997Waterloo, Ontario, CanadaResponsible for collecting field data, managing field personnel, and developing technical reports to support environmental projects for private and public-sector clients. Increased brand awareness through participation at conferences, coordinating technical meetings and producing publications.
Martin Draeger Skills
Martin Draeger Education Details
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Environmental Studies, Honours Urban And Regional Planning -
W.C.I
Frequently Asked Questions about Martin Draeger
What company does Martin Draeger work for?
Martin Draeger works for Water Services And Technologies
What is Martin Draeger's role at the current company?
Martin Draeger's current role is Data-Driven Water Expert | Charting Waves of Insight.
What is Martin Draeger's email address?
Martin Draeger's email address is md****@****ail.com
What is Martin Draeger's direct phone number?
Martin Draeger's direct phone number is +151980*****
What schools did Martin Draeger attend?
Martin Draeger attended University Of Waterloo, W.c.i.
What are some of Martin Draeger's interests?
Martin Draeger has interest in Great Lakes Rigging, End To End Marketing, Children, Road Biking, River, Downhill Skiing, Bridging The Gap, Deep Sea Jigging, Environment, Software And Wireless Communications.
What skills is Martin Draeger known for?
Martin Draeger has skills like Market Segmentation, Competitive Intelligence, Product Portfolio Management, Product Commercialization, Marketing Communications/tactics, Sales/distributor/alliances Management, Stakeholder Relationships, Brand Management, Client Segmentation, Sales Campaigns, Launch Of New Products, Business Development.
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