A customer focussed marketing leader, with a passion for my work a genuine interest in how interaction and engagement shapes the planning, strategy and delivery of future marketing activity. A real marketing ‘all-rounder’, able to draw upon both academic and real-life experiences in the B2C and B2B arenas. During my career, I have worked primarily in large ‘household-name’ businesses, as well as operating a marketing consultancy, focusing on the SMEs market. This has given me hands on exposure to high-profile campaigns and branding launches including peak marketing campaigns at one of the UKs largest retailers and the relaunch of two separate brands in the consumer financial services sector. My role as a consultant has seen me develop and deliver market proposition and strategic marketing plans to SMEs in various sectors including fashion, professional services, automotive and retail. My experience has been in both B2C and B2B areas and I have consistently been able to demonstrate high quality work using creative solutions that embrace new trends and technologies to deliver quantifiable results.