Responsable Marketing OpérationnelViessmann SAS (Moselle) – 380 pers. – CA 2015 : 180 millions € - - Manager les équipes - Impliquer par la communication et les projets transversaux- Communication multi-canal : print, web (site, fidélisation animation et visibilité)- Proposer les axes stratégiques et les mettre en œuvre - Piloter la performance - Fiabiliser les données- Accompagner et former les forces de vente dans la mise en œuvre des outils et supports

Missions Marketing B to B to CDifférentes missions de Communication et Marketing Durable –Proxiserve / Véolia Habitat Service - Mettre en place une communication transversale métier, - Réaliser les brochures métier et générale, - Organiser les salons, développer la signalétique, - Segmenter l’offre produits et cibler la communication, - Définir les actions à mettre en place pour 2014 et les budgéter.

Major achievement: setting up a new loyalty strategy to increase the market share (especially into sustainable energy range) and to decrease the charges.- Promote sales in collaboration with sales department- In charge of renovation and new building markets in coordination with product manager.- Key performance indicators follow up and analysis sales- Project manager of a CRM unit.- Leader of new product launches. - Identify opportunities, research new products, collaborate with engineering team and create campaigns, tools and implement a new training program.- Manage a team of 4 marketing people.

- Project management and cross functional team leading- Elaborate the marketing and promoting strategy.- Build a database of product management for installers.- Create and maintain the image of the brand on the French market: management of external partners, media plan. - Develop and launch integrated, multi-channel collateral print, catalogue, web and direct marketing.- Prepare, ensure & supervise events (exhibition, meeting...)- In charge of the Public Relations, writing press releases- Negotiation and planning the channel and end-user marketing program.