With over 12 years of experience as a Marketing Wizard, I am passionate about utilizing my expertise to drive business success. My extensive background includes overseeing company marketing campaigns, strategy, research, communications, social media marketing, and content development. I am skilled in strategic planning, competitive analysis, and marketing research, and I have a solid educational foundation with a Master of Business Administration from Nova Southeastern University.In my current role as a Trade Marketing Analyst at Virgin Voyages, I manage over 30 Brand Partner B2B accounts and direct the development and execution of all strategic marketing efforts. I am experienced in analyzing marketing performance and making recommendations on future co-op spending, maintaining relationships with critical strategic travel agencies and consortiums, and developing marketing collateral that drives demand and helps accelerate sales and revenue.Previously, as a Content Marketing Strategist Consultant at my firm, Lioness of Marketing, I leveraged social media marketing efforts to boost social media followers and direct content development for various industries, including technology, cannabis, tourism, e-commerce, wellness, and fitness. I developed strategic content marketing plans and competitive analysis while crafting succinct brand stories through storytelling, generating millions of impressions from viral marketing.In addition, as a Content Marketing Strategist at Select Yachts, I overhauled the entire company's branding and messaging to increase brand awareness that generated qualified leads. I executed search engine optimization strategy and implementation, accelerated the company's social media presence, and orchestrated the company’s 2019 Grenada Yacht Show influencer marketing campaign. I also conducted keyword research and audited content quarterly to measure the success of the SEO strategy.With my strong foundation in marketing principles, passion for data-driven marketing, and commitment to ongoing learning, I am eager to bring my skills and experience to any organization looking to drive business growth and success.
Listed skills include Online Marketing, Event Planning, Customer Service, Social Media, and 28 others.
