Martin Eggert Email & Phone Number

Syddanmark, Danmark

ZISPA is a local IT company that offers a range of IT services to the SME segment as well as larger municipal institutions. The services include hosting in Private & Public Cloud as well as On-Prem, IT infrastructure, digitization, and IT security.My task is to build the sales department and create structure in the commercial aspect of the business to ensure a foundation for growth. After that, I will design and implement the sales strategy to secure ZISPA's financial room for further growth. I will create strong relationships with the companies that ZISPA services to ensure continuous collaboration and year-over-year growth. I will also structure and streamline the procurement process and build strong relationships with the company's distributors to ensure support for value-creating initiatives.Responsibilities and results:- Development and implementation of growth strategy- Clientbase growth of 50%- Doubling of the revenue over 3 years- Massive turnover growth YOY- Revenue records in consecutive years 22-23 and 23-24- Annual three-digit percentage growth in Microsoft business- Development of the municipality segment from 0.4% to 37.3% of total revenue- Development of service concepts securing future growth and Partner retention

Århus Området, Danmark

KringleXpressen.dk is the largest online marketplace for bakeries in Denmark. We are making the professional bakers digital and actively contribute to increase their business and market share, all along making the “everyday” a bit easier to all our customers.My responsibility is to develope and execute new growth strategy with a keyfocus to turnaround the business, optimize operations and improve earnings. Alongside developing and maintaining employees and recruit new staff members.Responsibility and results:- Succesfull Turnaround within the first 12 months.- Developement and execution of growth strategy.- Key Account Management B2B and B2G.- Develope and maintain employees.- Organizing sales, on-boarding and customer service through digitization and CRM integration.- Optimizing customer journey with increased level of satisfaction for the customer.

Århus Area, Denmark

Wine import based in Denmark with a main focus on selected restaurants, cafées, hotels, events and business networks. Assortment primarily from European wineries. My task was to develope and execute new sales- and marketing strategy alongside recruiting and developing the sales team. In addition I had the pleasure to create the identity of a new retailkoncept. Results:- Topline growth on 25% after 6 months.- Customer intake on 100 new accounts- Developement and Implementation of Re-branding strategy.- Developement and execution of growth strategy.

Aarhus

One-man business that represents and develops careers for profiles in the sport and music industry. In addition to artist management, we develop concepts for well-known brands, which create awareness and activation of their products. I communicate with people on all organisational levels from CEOs, CMOs and brand managers in large and medium-sized companies to part-time university students. My results include; establishment of Kongsted as one of the most distinctive and respected deejay profiles in the Danish market. In 2015, the company entered agreement with one of the world’s best handball players, Hans Lindberg.Artist Manager, Kongsted - December 2011 - August 2016Artist Manager, Copenhagen Drummers - May 2012 - August 2015Artist Manager, Steffen Simon Aba - May 2012 - August 2016Artist Manager, Le Boeuf - June 2015 - August 2016Commercial Agent, Hans Lindberg - January 2015 - August 2016Furthermore, we have developed and contributed to value creating business cases in form of concept and activities for brands, such as Sennheiser, CULT, Southern Comfort, Volvo and Tuborg.Experiences:B2B sales- Developing sales pitches- Contract negotiation and establishment of brand partnerships, sponsorships and record label deals- Artist booking for companies and event managers- NetworkingProject management- Planning and execution of projects (artist careers, concerts, market research, retail launches and more) - Scoping - Budgeting- Risk analyses- Stakeholder analyses- Communication plans- Execution as an active resourceB2C marketing- Focus on optimal marketing to B2C- Development and sparring on strategy and the implementation (concerts, music production, artists) - Sparring with companies on marketing initiatives for well-known brands.

Aarhus, Danmark

The vision was to create a full-service music company abe to provide all services; booking, management, record label, publishing and sponsorships under the same roof. IDOL!NC was a complete and fully grounded 360 company with solid market share in all fields. The company responsible for the overall financial management and advisory subsidiaries, as well as individual artists. A positive growth in the first 5 years of life has meant constant investment and focus on the development of the Group. Main tasks:- Managing Director- Creating business structure- Key Account Management B2B and Stakeholder Management.- Educate and develop related companies- Leadership and personal developmentResults:- Creating new business tructure- Increased marketshare significantly- Increased Company yearly results- Expanded the ”group” with 5 fulltime employees to 12 fulltime employees in the whole organisation

Aarhus, Denmark

THE N!GHT has existed since 2011 and has from the beginning had it’s mainfocus towards booking artists for the danish clubscene.After a few years of operation already in the beginning af 2013 the company took the position as the undisputed market leader. A position that has only increased since then.The artist portfolio has grown from 8 danish artists to more than 47 acts and staff expanded from one fulltime employee to employ three full-time employees today. The healthy and steady growth has meant that the customer base is also expanded to the education schools- and business markets. THE N!GHT puts service as number 1. It is seen as a great pride to service both customers and artists professionally. It requires great attention to the surroundings and a huge dedication to manage the task to remain in the top. With constant sparring in a shared office ensures focus on being first movers in a trend focused industry. This has resulted in a wide artistrooster which range from the most established names, to the hottest new ones.Main tasks:- Daily administration of the company- Sparring and educating staff- Build and increase artist rooster- Build and increase customer portfolioResults:- Increased marketshare in booking for the danish club scene from 15% (end of 2011) to a marketshare of 86% (start 2014)- Increased artist rooster from 8 to 47 artists- Established position as number 1 booking agency in the danish club market

København, Danmark

Bacardi & Company Ltd. is one of the largest wine and spirits groups in the world, shipping upwards of 200 million bottles of rum blends annually to approximately 200 countries worldwide. As the first distiller to produce smooth, light-colored rum in the mid-1800s, Don Facundo Bacardi turned his blending process, called the "marriage of rums," into a reported billion-dollar empire. Some of the company's other brands include Bombay Sapphire gin, Martini & Rossi vermouth, Dewar's Scotch whisky, and DiSaronno Amaretto.Read more: http://www.referenceforbusiness.com/history2/7/Bacardi-Company-Ltd.html#ixzz3MAzGn19JMain tasks:- Teamleader of a 4 person On-Trade sales team- Key Account Management- Secure and obtain yearly distribution deals with danish festivals, clubs and restaurants- Secure event excecution in line with individual guidelines and brand idendity Results:- Secured and obtained distribution through NOX Network (largest danish club network)- Secured growth of brand awareness and sales within the On-Trade sectionExperiences:- Leadership- B2B Key Account Management (HoReCa)- Brand Activation- Negotiation of distribution deals- Channel sales and White label sales

Sjælland

As account manager, I was responsible for the existing B2B distribution contracts, search for new customers and achieving larger market share as well as planning and execution of consumer events within the Bacardi-Martini portfolio.Results:- Executing events and activating brands through consumer events within the Bacardi-Martini portfolio: Bacardi, Bombay Sapphire, Grey Goose, Jack Daniels, Southern Comfort, Fernat Branca, Martini.- Index 120 in customer portfolio after 6 months- Sales goals achieved with Index 115- Expanded customer portfolio to include outer Copenhagen and North ZealandExperiences:- B2B sales (HoReCa)- Brand Activation- Negotiating distribution deals- Space Management

København, Danmark

Privately owned booking company with 4 to 6 employees representing deejays, dancers, events and bands with an eye to booking for night clubs, schools and companies in Denmark.My area of responsibility was B2B sales with focus on night clubs, schools/universities and companies. In addition to managing booking of Danish deejays, dancers, events and bands, I had the responsibility of booking and import of International acts for the Danish market and export of our own artist portfolio to the International market.Results – growth in the customer portfolio to index 145 over the first 12 months. Also, I established import and export of artist on an International level that. Lastly, I signed artist and DJ Kato on management and developed the first part of his career plan.- Artist manager KATO, January 2007 - December 2008Experiences:- B2B sales- Artist booking- Artist management- Events development

Næstved, Danmark

BR is an established chain of toy retailers spread across the Nordics, including the Faeroe Islands and retailers in Northern Germany. All retailers are focus on bringing educationally fun and entertainment to children’s lives by offering safe products of high quality. They are situated at central locations and are known for their extraordinary customer service and guidance. At BR toys I learned to act professionally in a retail store that gave me the prerequisites to present a brand without compromising its image. My focus as a sales assistant was the B2C market through sales and service. In addition, I gained knowledge and experience within space management. Results – retail education with the grade 10 as well as a top score in customer service and upselling on all of the visits from “mystery shoppers” – 6 in total.Experiences:- B2C sales- Customer service- Space management

Academy Profession, Leadership

- Project Management - Pratical Leadership - Organizations and Work Psychology - Strategic Leadership - Coaching & Conflict Management

Academy Profession Course Certificate, International Business And Marketing

Course as part of the Academy Profession Degree

Academy Profession Course Certificate, Marketing

Course as part of the Academy Profession Degree

Hg, General