I dove into the SEO field back in the late 90s, and was able to position my first web site to the top of Google's organic search listings.Since that time search engines and the digital landscape have undergone tremendous changes. Search engines are transitioning into "answer engines", and mobile devices constitute over 60% of web traffic.I have stayed current with SEO best practices while broadening my skill set to include other facets of digital content marketing such as:- Lead Generation (implementation + optimization)- SEM (PPC marketing)- Advanced web analytics- Conversion (CPA) optimization- Website management (webmaster skills)- Social media strategies- Corporate blogging- Niche banner advertising- Email marketing- Web development & other technical skills- eCommerce (Implementation & optimisation)I believe that effective digital content management must entail:- Accurate tagging and measurement of all marketing initiatives.- Comprehensive analysis of performance and conversion-based metrics and KPIs.- Well defined lines of communication that allow for action to be taken.To put it simply: measure - understand - act.I take immense personal satisfaction from outperforming the competition online, and thrive in a team environment as well as positions that entail minimal supervision.To cap it off, I also love to write!