As a Freelance Digital Marketing Specialist, I offer a comprehensive range of services designed to enhance online visibility and drive engagement for businesses. My expertise includes:- SEO & SEM (Search Engine Advertising Campaigns): Implementing effective search engine optimization and marketing strategies to improve website rankings and increase organic traffic.- WEB DATA ANALYSIS: Utilizing analytics tools to track performance metrics, providing insights that inform marketing strategies and optimize campaigns.- EMAIL MARKETING: Designing and executing targeted email campaigns that foster customer relationships and drive conversions.- SOCIAL MEDIA CAMPAIGNS: Developing and managing social media strategies through paid adverting as well as organic content that enhance brand presence and engage audiences across platforms.- CONTENT CREATION: Crafting high-quality, engaging content tailored to target audiences, including blog posts, newsletters, and social media updates.HOTEL REVENUE MANAGEMENT SERVICES:In addition to digital marketing, I offer specialized hotel revenue management services aimed at maximizing profitability. This includes:- Dynamic Pricing Strategies: Adjusting room rates based on market demand and occupancy trends.Inventory Management: Optimizing room availability across various distribution channels to enhance revenue.- Performance Analysis: Using key metrics such as RevPAR and ADR to inform pricing strategies and improve financial performance.

As the Chief Marketing Manager at iCamp Group, a company owning 4 campsites in northern Italy. I oversee and coordinate all marketing operations and strategic activities for the company. My responsibilities include:OPERATIONAL MARKETING * Coordinating trade show participation and placing ads in printed guides and magazines. * Managing online marketing campaigns by collaborating with external portals and agencies, optimizing direct sales through iCamp websites, and overseeing website development. I also supervise the external marketing agency's activities, including Facebook Ads and Google Ads campaigns. * Managing interfaces with booking platforms (Booking engines, PMS, channel manager).STRATEGIC MARKETING * Analyzing and monitoring statistical data using tools such as Google Analytics, Google Ads, Facebook Ads and company CRM's and PMS's. * Overseeing social media and influencer marketing strategies as well as the creation of media content. * Developing promotional offers and marketing strategies.REVENUE & REPUTATION MANAGEMENT * Optimizing pricing strategies and revenue management policies. * Monitoring customer feedback to continuously improve the user experience and services.In this role, my primary goal is to ensure that all marketing activities align with the company’s strategic objectives, driving growth and success.

Since I started my first business in 2016 I've focused on creating all types of content for my own brands as well as others. So I began creating content along with doing what I love the most: cycling. I’ve specialized myself in creating everything from a personal brand to concrete social media strategies for growth and engagement. My focus is on Instagram where I've built my personal brand to over 31,000 engaged followers, multiple partnerships with top companies in my field. Current & Past Sponsorships: Canyon Bicycles, Cannondale, Shimano, Sportful, Oakley, Insta360, Maurten and many more. Looking forward to establishing more long-lasting relationships in the cycling industry. More info at https://linktr.ee/cyclingspot

As Co-Founder and Marketing Manager of a specialized outdoor tourism tour operator, I played a pivotal role in shaping the brand and driving its marketing strategies. My focus was on promoting adventure tourism experiences, including hiking, cycling, ski mountaineering, and ski touring, while ensuring a strong online presence and customer engagement.Key Responsibilities:- BRAND DEVELOPMENT: Co-founded the company and contributed to establishing a strong brand identity that resonates with outdoor enthusiasts and adventure seekers.- WEBSITE DEVELOPMENT: Oversaw the design and development of the company website, ensuring it effectively showcases our offerings and provides an intuitive user experience.- CONTENT CREATION: Developed engaging content for our website and social media channels, including blog posts, articles, and promotional materials that highlight our unique outdoor experiences.- DIGITAL ADVERTISING: Managed Google Ads and Meta Ads campaigns to drive traffic, increase bookings, and enhance brand visibility across digital platforms.- SOCIAL MEDIA MANAGEMENT: Curated and published organic posts across social media channels to foster community engagement and promote our outdoor adventures.Key Achievements:In 18 months adventoured.com reached 23,000+ website visits through targeted digital marketing strategies, resulting in successfully selling 25+ travel tours.Grew social media following by 3,500 people within the same time span, enhancing brand awareness in the outdoor tourism sector.

As the Social Media Manager for @visittrentino, I was responsible for developing and executing social media strategies that enhanced brand visibility and engagement across Instagram and Twitter. My role focused on promoting the Trentino region as a premier travel destination while fostering a vibrant online community.Key Responsibilities:- Content Development: Created and curated engaging visual and written content that showcased Trentino's landscapes, culture, and activities, ensuring alignment with brand messaging.- Social Media Strategy: Designed and implemented targeted social media campaigns to increase follower growth, engagement rates, and overall brand awareness.- Community Engagement: Actively managed interactions with followers by responding to comments, messages, and mentions, fostering a sense of community around the Trentino brand.- Performance Analysis: Monitored key performance indicators (KPIs) using analytics tools to assess the effectiveness of social media efforts, providing insights for continuous improvement.- Collaboration: Worked closely with cross-functional teams, including marketing and tourism partners of other local tourist boards, to align social media initiatives with broader marketing campaigns and promotional activities.

Front office welcoming and information providing, incoming promotion and reservation management, marketing and web marketing strategist and advertising budget controlling, reception management and supervising.

Internship at German-based company, specifically aimed at collaborating and promoting italian companies in Germany and viceversa, but also at organising events mainly about tourism and sport activities (among most important Sportscheck and Trentino marketing spa).

Reception welcoming and taking guests to camping pitches or accommodation facilities, general problem solving.