Digital Campaigns: Working with regional and country marketing colleagues to develop search and social ad campaigns to drive traffic to landing pages. • Campaign strategy and planning.• Implementation and launch.• Monitoring and adjustments during campaign.• Analysis, reporting and recommendations for improvement after campaign.Lead Magnet Development: Turning the focus from random content creation into lead magnet development and creation of campaigns to drive traffic to those landing pages. • Outreach and discussion with species, product and field marketing and technical teams to identify opportunities.• Working with designers and writers to develop pieces.• Building campaigns to promote lead magnets.• Improving and repurposing lead magnets for other markets or species segments.Webinar Support: social and search ads and reporting, outreach to influencers (internal and external), switching from promotion of the live event to promotion of the recording, repurposing content where possible for different platforms • Working with colleagues to plan webinars from concept to promotion to delivery to conversion to evergreen content piece.• Building two phase campaigns for promotion of live event and ongoing promotion of evergreen recording.Tradeshow support: contests, social and search ad campaigns, collaboration on social posts and content from shows.• Working with event and local marketing teams to identify and implement creative lead generation activities and contests at tradeshows to maximise ROI.• Planning and overseeing follow-up communications to ensure that leads are engaged in a reasonable time.•Website Administration: Maintaining content on es.alltech.com and LA focused landing pages.•E-Newsletters: Building, sending and analysing results for LA species e-newsletters.

• Analyze the market in a segmented manner (trends, demands, and opportunities).• Develop, implement, and monitor the country's annual marketing strategic plan.• Develop, implement, and control the country's annual marketing budget.• Develop direct marketing campaigns to address both general and specific latent needs.• Create, implement, and monitor the media plan seeking effectiveness through decisions of selecting appropriate media to our characteristics and ways of participation.• Measure the impact of actions through management indicators.• Customer visits seeking to identify opportunities and threats with the aim of adding value to the relationship with the end customer.• Work closely with the sales team accompanying the evolution of sales adapting actions according to market performance.• Align global actions to the country's market.• Develop and adapt graphic and promotional materials that can serve as sales tools.• Negotiate, organize, monitor, and evaluate the company's participation in fairs and internal and external events in the country.

• Social media and online image management.• Development of social media strategies.• Data analysis.• Campaigns on Google platform, display network, and search.• Graphic design.• Website optimization.

• Creation of the annual marketing plan for the Yeli brand.• Selection of advertising communication media for the spread of campaigns.• Change in brand image in all regards to packaging of the entire product range.• Responsible for conducting market studies for national and international market.• Direct negotiation with all types of advertising service providers.• Management of internal campaigns for the entire product range.• Creation of the company's internal communication plan to generate identity within the company.• Responsible for new product launches and follow-up of their creation.• Keep control of the marketing budget through control boards.• Search for new distribution channels and segments to which the product can be directed.• Planning of product penetration strategy in existing and new markets.• Sales force training.• Control of Yeli product trade marketing in supermarket chains.• Coordination and logistics of the brand in trade fairs.

• Creation and development of internal communication for the Unit, through bulletin boards, mailing and intranet, managing the contents that are published in them to maintain fluid communication with internal public and the general management.• Advising the general management on topics related to communication, marketing and advertising.• Handling the UAF image by developing graphic design, photography and video editing, for internal and external audiences.• Creation of informational newsletters and press releases.• Handling public relations and media management.• Development of content for digital channels.• Coordination of logistics for training in conjunction with the Prevention Department of the Unit. • Monitoring of media.• Coordinating logistics for internal and external events.

• Encargado del manejo de las redes sociales e imagen online de las marcas: KFC, • Menestras del Negro, Tropiburger, Mitra arte en fruta y evento Disney on Ice. • Creación y desarrollo de estrategias en redes sociales para dinamizar marcas y • aumentar seguidores. Gestor de servicio al cliente y manejo de crisis dentro de redes sociales (Facebook y Twitter). • Análisis de datos y tendencias de consumidores mediante datos arrogados por Facebook y feedback recibido por parte de los consumidores.English:• In charge of the online image of five brands, one of them was KFC and a Disney on ice event. Made KFC Ecuador the biggest KFC fan page of Latin America and the Caribbean with more than 650.000 until the time I work there.• Develop online strategies and campaigns to increase fans on the pages. All the platforms had a increasing rate of likes and engagement. For example Tropiburger, a fast food restaurant, increase from 1500 to 1200 fans. • Provided customer service in social networks like Facebook and Twitter. In charged of managing costumers complaints. Established a network communication between me as community managers of the brands to be able to solve the complaints or questions in less than 10 minutes. Manage around of 5 to 10 complains daily. • Compiled data and feedback of the followers for interpretation and adaptation of the platforms to increase engagement and retention.

• Encargado del manejo de las marcas de consumo masivo Familia y Tena que forman parte de la empresa multi-latina Familia Sancela.• Manejo gráfico de marcas: KFC, American Deli, Tropiburger, Menestras del negro, • Pollos Gus, Embutidos el Artesano. Trabajando en la creatividad de la marca, diseño y comunicación interna y externa. • Diseño de imagen publicitaria y adaptación para medios publicitarios en prensa radio y televisión. • Diseño de catálogos de productos, producción de piezas gráficas, packaging y adaptación de piezas publicitarias.English:• Responsible for the account of Familia and Tena, brands of cleaning products and personal hygiene. Planning and creating advertising campaigns for the brand and in charge of the graphic design of the brands. These are two of the most important brands of personal hygiene and cleaning products in Ecuador. • Conceptualized of internal and external campaign, the advertising campaign was made to reach 75-85% of the country. Designed and created a product catalog and several different types of packaging and promotional sticker to increase sales.

- Work as designer and copywriter with seven brands helping in the creation of arts and adaptations. I adapted between 100-150 arts in my time there. The campaigns were created to be published in TV, radio, newspaper and magazine. The main goal with each camping depended on the brand. If the campaign was for a big brand like KFC the goal was set to 80-85% of the population, but if was a small brand we made de campaign to reach 40-45%.

• Encargado del manejo y el buen funcionamiento de 3 atracciones.• Contacto directo con clientes resolviendo dudas y manejando crisis. English:• Raider operator of three different attractions at the park. Constantly interacting with the clients solving different types of problems.