Martine Tuanquin Email & Phone Number

Makati, NCR, PH

Philippines

-Collaborated with internal and external stakeholders to create impac tful 360 local influencer marke ting strategies for global campaigns such as Mugler H&M, Rabanne H&M, Rokh H&M, Kids Role Models, DVD Back-to-Campus, Lazada H&M, to name a few.-Led the PH market in reporti ng, monitoring, and insighti ng using Affable, Launch Metrics, Brand Watch, and.

-Spearheaded the 360 marketing campaigns for the launches of Brow Bestie, Colourbalm, Colourtint, Shimmertint, and Colourette Cosmetic's partnership with Robinsons.-Strategically developed annual Marketing Campaign and Commercial Calendar to formulate high impact and cost-effective marketing initiatives and strategies that align with the total brand.

Philippines

-Spearheaded planning, implementation and coordination of 360 marketing campaigns for the Divided and Kids concepts in-stores and online.-Improved local relevance and engagement of H&M's social media channels by redesigning H&M's digital & printed marketing assets and modernizing copywriting. -Collaborated with global and local partners which included both.

Philippines

-Developed and created customer-oriented multi-platform pitches and campaigns for product launches and promotional campaigns that upheld brand equity and communication strategies.-Came up with marketing solutions using relevant consumer insights and market data to ensure efficiency and effectiveness of campaigns that maximized consumer satisfaction.