-Collaborated with internal and external stakeholders to create impac tful 360 local influencer marke ting strategies for global campaigns such as Mugler H&M, Rabanne H&M, Rokh H&M, Kids Role Models, DVD Back-to-Campus, Lazada H&M, to name a few.-Led the PH market in reporti ng, monitoring, and insighti ng using Affable, Launch Metrics, Brand Watch, and Microsoft Power BI to come up with ac tionable insights and knowledge based decisions to efficiently strengthen H&M's influencer… Show more -Collaborated with internal and external stakeholders to create impac tful 360 local influencer marke ting strategies for global campaigns such as Mugler H&M, Rabanne H&M, Rokh H&M, Kids Role Models, DVD Back-to-Campus, Lazada H&M, to name a few.-Led the PH market in reporti ng, monitoring, and insighti ng using Affable, Launch Metrics, Brand Watch, and Microsoft Power BI to come up with ac tionable insights and knowledge based decisions to efficiently strengthen H&M's influencer strategy. Show less

-Spearheaded the 360 marketing campaigns for the launches of Brow Bestie, Colourbalm, Colourtint, Shimmertint, and Colourette Cosmetic's partnership with Robinsons.-Strategically developed annual Marketing Campaign and Commercial Calendar to formulate high impact and cost-effective marketing initiatives and strategies that align with the total brand objectives.-Lead and managed the brand's execution of online campaigns as well as the preparation of post-mortem reports of key… Show more -Spearheaded the 360 marketing campaigns for the launches of Brow Bestie, Colourbalm, Colourtint, Shimmertint, and Colourette Cosmetic's partnership with Robinsons.-Strategically developed annual Marketing Campaign and Commercial Calendar to formulate high impact and cost-effective marketing initiatives and strategies that align with the total brand objectives.-Lead and managed the brand's execution of online campaigns as well as the preparation of post-mortem reports of key campaigns.-Collaborated with appointed e-commerce partners such as TikTok, Lazada and Shopee in the development and maintenance of the official brand's stores to ensure optimal visibility and maximum productivity.-Lead the brand's influencer & affiliate marketing programs through the relaunch of the brand's pool of local talents, Colourette Clique. Show less

-Spearheaded planning, implementation and coordination of 360 marketing campaigns for the Divided and Kids concepts in-stores and online.-Improved local relevance and engagement of H&M's social media channels by redesigning H&M's digital & printed marketing assets and modernizing copywriting. -Collaborated with global and local partners which included both internal teams as well as external partners such as agencies, media, publishers, KOLs etc. in planning and excuting… Show more -Spearheaded planning, implementation and coordination of 360 marketing campaigns for the Divided and Kids concepts in-stores and online.-Improved local relevance and engagement of H&M's social media channels by redesigning H&M's digital & printed marketing assets and modernizing copywriting. -Collaborated with global and local partners which included both internal teams as well as external partners such as agencies, media, publishers, KOLs etc. in planning and excuting marketing collaborations and campaigns from top to bottom.-Led market insighting through weekly campaign monitoring and analysis of competitor activities. Show less

-Developed and created customer-oriented multi-platform pitches and campaigns for product launches and promotional campaigns that upheld brand equity and communication strategies.-Came up with marketing solutions using relevant consumer insights and market data to ensure efficiency and effectiveness of campaigns that maximized consumer satisfaction, conversion and sales.Propelled laundry detergent brand, Tide, to lead the freshness category, dethroning Surf, through the Tide Mas… Show more -Developed and created customer-oriented multi-platform pitches and campaigns for product launches and promotional campaigns that upheld brand equity and communication strategies.-Came up with marketing solutions using relevant consumer insights and market data to ensure efficiency and effectiveness of campaigns that maximized consumer satisfaction, conversion and sales.Propelled laundry detergent brand, Tide, to lead the freshness category, dethroning Surf, through the Tide Mas Mabango Campaign. Due to its massive success, P&G used such marketing strategy as a template for its succeeding and equally successful projects with us. -Championed Entertainment, Films, News, Regional, Radio and Digital Platforms Show less