Amber Martinez Email and Phone Number
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As a Technology Management Consultant at IBM, I lead and manage Salesforce marketing cloud strategies, architecture, process flows, and solution design recommendations for enterprise clients across various industries. With over sixteen years of experience in marketing, corporate communications, and sales enablement, I have a proven track record in developing and executing strategic and tactical campaigns that result in expansion of brand awareness and revenue.My core competencies include business process development, sales enablement, digital marketing strategy, KPI development, segmentation identification, CRM implementations, and go to market strategies. I specialize in Marketing Cloud, SQL, and Marketing Operations, and I leverage my skills and knowledge to deliver customized solutions that meet the needs and goals of my clients. I am passionate about driving digital transformation and innovation with IBM and Salesforce Marketing Cloud, and I enjoy collaborating with talented and diverse teams to achieve optimal outcomes.
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Sr. Manager Digital Product SolutionsAmerican Express Nov 2024 - PresentNew York, Ny, UsSenior Manager of Digital Product Manager designs, responsible for developing, and managing activities for a product or group of products from product definition and planning through production, release, and end of life focusing on SAAS solutions . Partnered with stakeholder teams on enhancing/refining product strategies and roadmaps. Serves as the central resource with design, process, development, test, quality, and marketing, throughout all stages of a product’s lifecycle. Manages the features backlog by identifying and prioritizing features and capabilities through direct input with customers, analysts, developers and architects and knowledge of the domainFacilitates resolution of risks, issues and changes related to the product development lifecycleInvolvement includes modifications, upgrades and maintenance of the product or product line.Leads design of business processes, procedures, and policies related to the productsPrioritizes features and backlog/solutions based on product roadmap and strategyIdentifies project dependencies to resolve sequence of development.
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Software Implementation ConsultantComarch Apr 2024 - Aug 2024Kraków, PlBusiness Sales Executive focused on BSS/OSS solutions within the Telecommunication and Utility sectors. Supporting solution recommendations around POS, Billing, CRM, IoT to streamline operations, elevate customer engagement, and expand market reach across multiple segments. -
Salesforce Marketing Cloud Practice LeadIbm Oct 2021 - Mar 2024Armonk, New York, Ny, UsLead and manage and sold Salesforce marketing cloud solutions and strategies for multi-million dollar client portfolios, Defined architecture, process flows and solution design recommendations with full roll out around people, process and products. Focused on enterprise companies within technology, healthcare, government, financial services, life Science, and government sectors. -
Salesforce Marketing Cloud DirectorDeloitte Consulting Oct 2017 - Jun 2021Worldwide, OoSenior Managing Strategy consultant specializing in business process development, sales enablement, digital marketing strategy, KPI development, segmentation identification, CRM implementations and go to market strategies. Specializing in Marketing Cloud, SQL, Marketing Operations. Charged with developing new portfolio divisions within Deloitte focusing on the Salesforce and Marketing Cloud practice. -
District Marketing ManagerFiat Chrysler Automobiles (Fca) Australia Feb 2018 - Oct 2018Melbourne, Vic, AuDirect and promote advertising solutions and programs across the FCA automotive network for 365 dealers within West Coast region. Initiate and manage dealer relationships to obtain strong attrition with key stakeholders and decision makers. Consult with dealers to determine dealer needs and provide customized marketing and sales process to dealers after completing a full analysis of products and vendors to provide customized solution to increase close rate and annual ROI. Direct and created customized advertising solutions / programs for dealer partners based on their individual and / or regional needs. Work with experienced and award-winning marketing division to promote a suite of dealer programs and division-wide initiatives that includes multiple sales training processes, CRM tools, Marketing tools, Equity solutions and Tier 1, Tier 2 and Tier 3 Solutions. Advise FCA dealers on products, process, and all things digital that touch each dealership profit center. Acting strategic consultant on marketing allocation budgets, structured marketing plans for quarterly planning. Sales process creation and implementation. Staff training, hiring, coaching, managing, and performance measurements. Compensation and spiff budget creation for over 200 employees within sales field. Business Development, Lead Generation, Sales Pipeline creation. -
Global Marketing ManagerMicrochip Technology Inc. Feb 2016 - Apr 2017Chandler, Az, UsResponsible for the planning and delivery of effective lead generation and sales enablement campaigns for Product Development and Consulting verticals within industry leading provider of technology and product development. • Exceeded the marketing-captured lead goal for 2017 by end of Q1 through SEO, paid demand generation, industry partnerships, trade shows, social media, and nurture campaign process.• Managed several aspects of the company’s rebrand including internal/external communications, transitioning social media accounts, and updating sales and marketing assets. Implemented Marketing automation platform positioning artificial intelligence strategies to segment, define and reach B2B/B2C customers. • Collaboration with sales executives to develop and implement new segmentation strategy within the technology space to move up-market. Includes creation of new messaging and revised buyer personas. • Create content management strategy to include inventory of current assets, mapping those to appropriate buyer personas and stage in buying journey, and identification of gaps in available content and sales tools.• Developed and drafted dynamic marketing calendar with workflows utilizing internal developer and successfully rolled out to over 2,000 employees. • Managed SEO strategy for over 3,000 webpages and positioned content to increase google placement as a top 3 within the industry. -
Marketing Strategy ConsultantConfidential Jun 2015 - Dec 2016Silicon Valley, California, UsPlan and execute all activities associated with new client acquisition and management of existing client base. Client roster ranged from SMBs and start-ups to larger, nationally recognized technology and telecommunications companies. Launched CRM platforms for new clients, restructured business process flow to increase internal productivity and increase in ROI. Analyzed company process to better identify workflow initiatives to launch internally/externally communications. -
Regional Marketing ManagerDominion Enterprises Feb 2013 - Jun 2015Norfolk, Va, UsDeveloped and executed marketing programs to build awareness and generate leads for Mercedes-Benz & Porsche, across multiple industries. Collaborated with product development, sales, and market leaders to understand market opportunities to better devise strategic marketing campaigns, materials and product roadmaps to increase sales and generate incremental revenue. • Led corporate branding and roll out efforts, including the development and integration of key value propositions for all top selling automotive dealers. This effort enabled sales team to better position products and enter previously unattainable segments. • Created and executed account based marketing plan targeting seven of the nation’s largest dealerships to take part in the six-month beta test of a new CRM products.• Generated and developed 54-75 emails campaigns a month for assigned dealerships. By creating content, creatives, call to actions and drip campaigns to increase revenue. • Generated an average of $1.2 million dollars for 36 dealership accounts on an annual basis through Marketing initiatives. • Rolled out training programs, CRM processes and Marketing automation process for dealerships from infancy. • Designed internal staff training programs. • Created strategic internal software solution processes for rooftop, Managed training, execution and maintenance of roll out. -
Marketing ConsultantExecutive Council Dec 2010 - Feb 2013Charleston, Sc, UsAssembled advisory board teams to conduct research for Wall Street corporate investors regarding trending markets. Recruited and secured C-Level advisors from Goldman Sachs, Sony Products, JP Morgan and Cisco. Directed marketing efforts to secure key advisors with high-profile companies. Coordinated round-table discussions and all relevant event details to secure key advisors.
Amber Martinez Skills
Amber Martinez Education Details
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Devry Institute Of TechnologyCommunication And Media Studies
Frequently Asked Questions about Amber Martinez
What company does Amber Martinez work for?
Amber Martinez works for American Express
What is Amber Martinez's role at the current company?
Amber Martinez's current role is Sr. Manager Digital Product Solutions @ American Express | SAAS solutions.
What is Amber Martinez's email address?
Amber Martinez's email address is am****@****ses.com
What is Amber Martinez's direct phone number?
Amber Martinez's direct phone number is (480) 792*****
What schools did Amber Martinez attend?
Amber Martinez attended Devry Institute Of Technology.
What are some of Amber Martinez's interests?
Amber Martinez has interest in Budget Management, Politics, Marketing, Environment, Training, Managment, Science And Technology, Event Managment, Customer Service, Vendor Managment.
What skills is Amber Martinez known for?
Amber Martinez has skills like Marketing Strategy, Strategy, Leadership, Vendor Management, Market Research, Event Planning, Product Marketing, Seo, Strategic Partnerships, Management, B2b, Competitive Analysis.
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