Amber Martinez Email & Phone Number

New York, Ny, Us

Senior Manager of Digital Product Manager designs, responsible for developing, and managing activities for a product or group of products from product definition and planning through production, release, and end of life focusing on SAAS solutions . Partnered with stakeholder teams on enhancing/refining product strategies and roadmaps. Serves as the central resource with design, process, development, test, quality, and marketing, throughout all stages of a product’s lifecycle. Manages the features backlog by identifying and prioritizing features and capabilities through direct input with customers, analysts, developers and architects and knowledge of the domainFacilitates resolution of risks, issues and changes related to the product development lifecycleInvolvement includes modifications, upgrades and maintenance of the product or product line.Leads design of business processes, procedures, and policies related to the productsPrioritizes features and backlog/solutions based on product roadmap and strategyIdentifies project dependencies to resolve sequence of development.

Kraków, Pl

Business Sales Executive focused on BSS/OSS solutions within the Telecommunication and Utility sectors. Supporting solution recommendations around POS, Billing, CRM, IoT to streamline operations, elevate customer engagement, and expand market reach across multiple segments.

Armonk, New York, Ny, Us

Lead and manage and sold Salesforce marketing cloud solutions and strategies for multi-million dollar client portfolios, Defined architecture, process flows and solution design recommendations with full roll out around people, process and products. Focused on enterprise companies within technology, healthcare, government, financial services, life Science, and government sectors.

Worldwide, Oo

Senior Managing Strategy consultant specializing in business process development, sales enablement, digital marketing strategy, KPI development, segmentation identification, CRM implementations and go to market strategies. Specializing in Marketing Cloud, SQL, Marketing Operations. Charged with developing new portfolio divisions within Deloitte focusing on the Salesforce and Marketing Cloud practice.

Melbourne, Vic, Au

Direct and promote advertising solutions and programs across the FCA automotive network for 365 dealers within West Coast region. Initiate and manage dealer relationships to obtain strong attrition with key stakeholders and decision makers. Consult with dealers to determine dealer needs and provide customized marketing and sales process to dealers after completing a full analysis of products and vendors to provide customized solution to increase close rate and annual ROI. Direct and created customized advertising solutions / programs for dealer partners based on their individual and / or regional needs. Work with experienced and award-winning marketing division to promote a suite of dealer programs and division-wide initiatives that includes multiple sales training processes, CRM tools, Marketing tools, Equity solutions and Tier 1, Tier 2 and Tier 3 Solutions. Advise FCA dealers on products, process, and all things digital that touch each dealership profit center. Acting strategic consultant on marketing allocation budgets, structured marketing plans for quarterly planning. Sales process creation and implementation. Staff training, hiring, coaching, managing, and performance measurements. Compensation and spiff budget creation for over 200 employees within sales field. Business Development, Lead Generation, Sales Pipeline creation.

Chandler, Az, Us

Responsible for the planning and delivery of effective lead generation and sales enablement campaigns for Product Development and Consulting verticals within industry leading provider of technology and product development. • Exceeded the marketing-captured lead goal for 2017 by end of Q1 through SEO, paid demand generation, industry partnerships, trade shows, social media, and nurture campaign process.• Managed several aspects of the company’s rebrand including internal/external communications, transitioning social media accounts, and updating sales and marketing assets. Implemented Marketing automation platform positioning artificial intelligence strategies to segment, define and reach B2B/B2C customers. • Collaboration with sales executives to develop and implement new segmentation strategy within the technology space to move up-market. Includes creation of new messaging and revised buyer personas. • Create content management strategy to include inventory of current assets, mapping those to appropriate buyer personas and stage in buying journey, and identification of gaps in available content and sales tools.• Developed and drafted dynamic marketing calendar with workflows utilizing internal developer and successfully rolled out to over 2,000 employees. • Managed SEO strategy for over 3,000 webpages and positioned content to increase google placement as a top 3 within the industry.

Silicon Valley, California, Us

Plan and execute all activities associated with new client acquisition and management of existing client base. Client roster ranged from SMBs and start-ups to larger, nationally recognized technology and telecommunications companies. Launched CRM platforms for new clients, restructured business process flow to increase internal productivity and increase in ROI. Analyzed company process to better identify workflow initiatives to launch internally/externally communications.

Norfolk, Va, Us

Developed and executed marketing programs to build awareness and generate leads for Mercedes-Benz & Porsche, across multiple industries. Collaborated with product development, sales, and market leaders to understand market opportunities to better devise strategic marketing campaigns, materials and product roadmaps to increase sales and generate incremental revenue. • Led corporate branding and roll out efforts, including the development and integration of key value propositions for all top selling automotive dealers. This effort enabled sales team to better position products and enter previously unattainable segments. • Created and executed account based marketing plan targeting seven of the nation’s largest dealerships to take part in the six-month beta test of a new CRM products.• Generated and developed 54-75 emails campaigns a month for assigned dealerships. By creating content, creatives, call to actions and drip campaigns to increase revenue. • Generated an average of $1.2 million dollars for 36 dealership accounts on an annual basis through Marketing initiatives. • Rolled out training programs, CRM processes and Marketing automation process for dealerships from infancy. • Designed internal staff training programs. • Created strategic internal software solution processes for rooftop, Managed training, execution and maintenance of roll out.

Charleston, Sc, Us

Assembled advisory board teams to conduct research for Wall Street corporate investors regarding trending markets. Recruited and secured C-Level advisors from Goldman Sachs, Sony Products, JP Morgan and Cisco. Directed marketing efforts to secure key advisors with high-profile companies. Coordinated round-table discussions and all relevant event details to secure key advisors.