Cecilia Martinez

Cecilia Martinez Email and Phone Number

Fee-Lance. Consultoría en CX, Comunicación, Insights and Marketing @ Freelance
Argentina
Cecilia Martinez's Location
Argentina, Argentina
Cecilia Martinez's Contact Details

Cecilia Martinez work email

Cecilia Martinez personal email

About Cecilia Martinez

Cecilia Martinez is a Fee-Lance. Consultoría en CX, Comunicación, Insights and Marketing at Freelance. She possess expertise in marketing, estrategia de mercadotecnia, market research, customer insight, media planning and 26 more skills. She is proficient in English and Portuguese. Colleagues describe her as "Haber trabajado con Cecilia fue una experiencia muy positiva desde el punto de vista profesional y personal. Cecilia es una excelente e integra profesional, que sabe donde está la necesidad del cliente y sobre todo como llevar una solución al problema. Pero fundamentalmente es una persona con mucha integridad que hace en el otro confiar plenamente." and "Me tocó trabajar con Cecilia en dos etapas de su vida laboral. Puedo afirmar que la ví crecer y madurar profesionalmente. Siempre fue una persona muy responsable y comprometida con sus tareas. Hizo un interesante recorrido en distintas especialidades (publicidad, medios, research) lo que hace que su perfil sea realmente interesante y pueda tener una mirada holística e integradora."

Cecilia Martinez's Current Company Details
Freelance

Freelance

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Fee-Lance. Consultoría en CX, Comunicación, Insights and Marketing
Argentina
Cecilia Martinez Work Experience Details
  • Freelance
    Fee-Lance. Consultoría En Cx, Comunicación, Insights And Marketing
    Freelance
    Argentina
  • Destí
    Project Manager
    Destí Jul 2023 - Present
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  • Freelance
    Free-Lance. Consultoria En Cx, Comunicacion, Insights & Marketing
    Freelance Apr 2023 - Present
  • Mastercard
    Marketing Manager (Argentina, Uruguay Y Paraguay)
    Mastercard Dec 2021 - Mar 2023
    * Marketing Management for the Mastercard brand (Insights, brand strategy, briefs, communication, social networks, mailing and media plan, KPIS results).* Cardholder Promotions Leadership (strategy, communication, POP)* Responsible for communication of brand strategy and Sponsors for clients (issuers, banks, government, acquirers).* Others: Responsible for annual communication and events budget. comunicación y eventos.
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  • Walmart
    Brand & Customer Strategy Manager
    Walmart Jul 2020 - Dec 2021
    Synergy between Marketing and Customer teams to achieve customer insight oriented communications and data driven decisions:* Marketing and Strategy management for the Walmart brand (CVP, communication, promos, social networks, loyalty, media)* Mentoring and Leadership in Research projects ( quali quantitative studies and systematics) and monitoring KPIs * Leadership of the CX transformation project under the logic of Customer Centic and agile methodologies (Customer Journey, Close de Loop, Segmentation, VOC)* Generation of segmented communication through the clustering of our database.* Responsible for the annual communication and research budget.* Creativity, innovation and constant search for added value
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  • Walmart
    Customer Care Manager
    Walmart Mar 2018 - Jul 2020
    Promoting the area by positioning it as a key source of information for customer-based decision making for the whole company: * Leadership of Customer Care team* Development of market, context and customer KPIs to enhance management and identification of opportunities. Creation of powerful insights obtained from the combination of multiple data sources. Content generation for presentations, plans, top management meetings with a focus on client, CVP and market.* Generation of ad-hoc quanti-quali studies, reinterpretation of systematic market information (Nielsen, Kantar, Scentia, GFK).* Development of dashboards in PowerBI and use of internal software* Strategic design of Customer Experience (CX) projects.* Implementation of Contact Center in ARG / Chile. * Generation of our own database. Segmentation, analysis and communication strategy.Others: Liaising with industry peers. Responsible for internal trainings, university lectures. Data driven decision making. Storytelling
  • Walmart
    Customer Insights Head
    Walmart Jan 2014 - Mar 2018
    * Project leadership in the area: quantitative and qualitative projects* Exposure and preparation of ppts with shopper insights, country context and market trends. Interpretation and analysis of information from RetailLink, Nielsen, CCR and Kantar Worldpanel and Euromonitor.* Creation of Shopper Days (5 days event for the whole compañy)* Coordination of meetings and workshops with industry suppliers.* Training and coordination of team tasks* Participation in special and strategic projects (Creation of Punto Mayorista)
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  • Kantar Worldpanel
    Ssr Account Executive
    Kantar Worldpanel Aug 2011 - Dec 2013
    Argentina
    Consumer Goods Consultancy - Household panel market research.* Quantitative and qualitative analysis for the generation of analysis and insights, laterpresented to clients.* Coordination of a work team and attention to the assigned accounts. Creation of Briefs. Control and estimate of their budget* Generation of new business opportunities for the company and negotiation of them with customers.* Leadership and participation in various research projects.* Management of specific BI software
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  • Mediaedge:Cia
    Account Coordinator
    Mediaedge:Cia Jan 2010 - Jul 2011
    Argentina
    * Coordination of a group of accounts with a team in charge. (clientes: FMCG, services, entertainment, communication)* Attention of the clients for the elaboration of communication media plans. * Target analysis, media consumption to be then presented to customers* Generation of reports and kpis of media plan and action results* Responsible for planning and control of budget execution* Direct contact with the media. Meetings for investment agreements.* Use of specific tools and software: Admedia, TeleReport, IVC, Tarifario, TV Data, E-Radio, Smape, Comscore, TGI.
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  • Mediaedge:Cia
    Account Executive
    Mediaedge:Cia Apr 2008 - Jan 2010
    Argentina
    * Conduct media planning and briefing meetings with clients.* Presenting media proposals to clients* Experience in FMCG, services, telephony and media accounts.* Research. * Use of specific tools and software: Admedia, TeleReport, IVC, Tarifario, TV Data, E-Radio, Smape, Comscore, TGI.
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  • Village Cinemas
    Marketing Assistant
    Village Cinemas Jan 2007 - Mar 2008
    * Responsible for the company's internal and external communication.* Direct contact with suppliers: coordination of budgets, orders, shipment of materials, delivery* Coordination of events and avant premiers* Contact with the distributors: set up of promotions, delivery and control of materials.* Creation of briefs for the creative agency and website, approval of advertisements.¡ Ordering and approval of media guidelines, delivery of advertisements.
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  • Mediaedge:Cia
    Account Assistant
    Mediaedge:Cia May 2005 - Dec 2006
    * Customer service. Direct contact with clients* Creation of minutes and media briefs.* Generation of reports for clients.* Use of specific tools and programmes: Admedia, TeleReport, IVC, Tariff, TV Data, E-Radio, Smape.* Direct contact with the media. Meetings, reception of proposals, sending of materials.
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Cecilia Martinez Skills

Marketing Estrategia De Mercadotecnia Market Research Customer Insight Media Planning Mercadotecnia Comunicaciones De Marketing Advertising Marketing Research Marketing Strategy Digital Strategy Consumer Behaviour Online Advertising Marketing Digital Publicidad En Internet Marketing Integrado Retail Marketing Communications Social Media Marketing Online Marketing Social Media Email Marketing Estudios De Mercado Publicidad Digital Marketing Mobile Marketing Integrated Marketing Mercadotecnia En Medios Sociales Marketing En Internet Estrategia Digital Redes Sociales

Cecilia Martinez Education Details

Frequently Asked Questions about Cecilia Martinez

What company does Cecilia Martinez work for?

Cecilia Martinez works for Freelance

What is Cecilia Martinez's role at the current company?

Cecilia Martinez's current role is Fee-Lance. Consultoría en CX, Comunicación, Insights and Marketing.

What is Cecilia Martinez's email address?

Cecilia Martinez's email address is ce****@****ard.com

What schools did Cecilia Martinez attend?

Cecilia Martinez attended Uade, Universidad Argentina De La Empresa.

What are some of Cecilia Martinez's interests?

Cecilia Martinez has interest in Lectura De Libros, Series De Tv.

What skills is Cecilia Martinez known for?

Cecilia Martinez has skills like Marketing, Estrategia De Mercadotecnia, Market Research, Customer Insight, Media Planning, Mercadotecnia, Comunicaciones De Marketing, Advertising, Marketing Research, Marketing Strategy, Digital Strategy, Consumer Behaviour.

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