Cecilia Martinez Email & Phone Number

Argentina

* Marketing Management for the Mastercard brand (Insights, brand strategy, briefs, communication, social networks, mailing and media plan, KPIS results).* Cardholder Promotions Leadership (strategy, communication, POP)* Responsible for communication of brand strategy and Sponsors for clients (issuers, banks, government, acquirers).* Others: Responsible for annual communication and events budget. comunicación y eventos.

Synergy between Marketing and Customer teams to achieve customer insight oriented communications and data driven decisions:* Marketing and Strategy management for the Walmart brand (CVP, communication, promos, social networks, loyalty, media)* Mentoring and Leadership in Research projects ( quali quantitative studies and systematics) and monitoring KPIs * Leadership of the CX transformation project under the logic of Customer Centic and agile methodologies (Customer Journey, Close de Loop, Segmentation, VOC)* Generation of segmented communication through the clustering of our database.* Responsible for the annual communication and research budget.* Creativity, innovation and constant search for added value

Promoting the area by positioning it as a key source of information for customer-based decision making for the whole company: * Leadership of Customer Care team* Development of market, context and customer KPIs to enhance management and identification of opportunities. Creation of powerful insights obtained from the combination of multiple data sources. Content generation for presentations, plans, top management meetings with a focus on client, CVP and market.* Generation of ad-hoc quanti-quali studies, reinterpretation of systematic market information (Nielsen, Kantar, Scentia, GFK).* Development of dashboards in PowerBI and use of internal software* Strategic design of Customer Experience (CX) projects.* Implementation of Contact Center in ARG / Chile. * Generation of our own database. Segmentation, analysis and communication strategy.Others: Liaising with industry peers. Responsible for internal trainings, university lectures. Data driven decision making. Storytelling

* Project leadership in the area: quantitative and qualitative projects* Exposure and preparation of ppts with shopper insights, country context and market trends. Interpretation and analysis of information from RetailLink, Nielsen, CCR and Kantar Worldpanel and Euromonitor.* Creation of Shopper Days (5 days event for the whole compañy)* Coordination of meetings and workshops with industry suppliers.* Training and coordination of team tasks* Participation in special and strategic projects (Creation of Punto Mayorista)

Argentina

Consumer Goods Consultancy - Household panel market research.* Quantitative and qualitative analysis for the generation of analysis and insights, laterpresented to clients.* Coordination of a work team and attention to the assigned accounts. Creation of Briefs. Control and estimate of their budget* Generation of new business opportunities for the company and negotiation of them with customers.* Leadership and participation in various research projects.* Management of specific BI software

Argentina

* Coordination of a group of accounts with a team in charge. (clientes: FMCG, services, entertainment, communication)* Attention of the clients for the elaboration of communication media plans. * Target analysis, media consumption to be then presented to customers* Generation of reports and kpis of media plan and action results* Responsible for planning and control of budget execution* Direct contact with the media. Meetings for investment agreements.* Use of specific tools and software: Admedia, TeleReport, IVC, Tarifario, TV Data, E-Radio, Smape, Comscore, TGI.

Argentina

* Conduct media planning and briefing meetings with clients.* Presenting media proposals to clients* Experience in FMCG, services, telephony and media accounts.* Research. * Use of specific tools and software: Admedia, TeleReport, IVC, Tarifario, TV Data, E-Radio, Smape, Comscore, TGI.

* Responsible for the company's internal and external communication.* Direct contact with suppliers: coordination of budgets, orders, shipment of materials, delivery* Coordination of events and avant premiers* Contact with the distributors: set up of promotions, delivery and control of materials.* Creation of briefs for the creative agency and website, approval of advertisements.¡ Ordering and approval of media guidelines, delivery of advertisements.

* Customer service. Direct contact with clients* Creation of minutes and media briefs.* Generation of reports for clients.* Use of specific tools and programmes: Admedia, TeleReport, IVC, Tariff, TV Data, E-Radio, Smape.* Direct contact with the media. Meetings, reception of proposals, sending of materials.

Posgrado De Comercialización Y Marketing, Marketing

Licentiate Degree, Advertising