Julian Martinez Email & Phone Number

Wefunder Campaign PartnerStrategy Consultant, Equity CrowdfundingPartner with Wefunder to consult founders on their fundraising strategy and framework for execution of equity crowdfunding campaign, development and delivery of investor pitch, and engaging investors through close of campaign for successful capital raise from the communityClients include Cenports (https://www.cenports.com/) and Regennabis (https://regennabis.com/).

Oakland, Ca, Us

Built, grew and led the company to a successful exit (acquired by Voxology). Led a fully remote, global operations team of 30, including Product, Sales, Support, and Marketing.- I redesigned the Product Management function to shift from engineering-driven to user-focused; identifying features that reduced customer onboarding time by 80% and improved participant satisfaction from 3-star average rating to 4.5, with 90% of participants opting in to attend again- Obtained critical resources including six Product Design teams at $0 monetary cost to conduct in-depth user research and develop a design to meet a “3-Steps to Launch Meeting” Challenge, and iteratively test and refine UX/UI to meet the challenge in 3 sprints- Identified and refined growth initiatives by analyzing in-product engagement metrics, conducting customer interviews, performing user research to identify killer features and inform the product roadmap - I led the most significant product launch in company’s history with the introduction of a new video conferencing product to challenge Zoom; doubled the total number of customer accounts in 6 months

Oakland, Ca, Us

- I raised $600k+ in seed funding from VC and equity crowdfunding; ran one of the first successful Reg CF campaigns by analyzing past high and low raising crowdfunding campaigns and creating a playbook to replicate identified patterns of fundraising success - Built and lead a fully remote, global operations team of 30 FTEs, PTEs, and consultants including product, sales, support, and marketing, evolving the offshore team to drive strong impact within a cost-sensitive OPEX budget and placing emphasis on LEAN operations- Continuously improved operations by establishing clear KPIs and taking action, including a redesign of the support function that reduced expenses by 53% while raising NPS by 23%, improving response times from 1 hour+ to <2 minutes, and turning support into competitive advantage for the company within two months

Oakland, Ca, Us

- I serve on the board of directors and advise all functions on a variety of topics including product strategy, marketing strategy, investor communications, and operations.

Oakland, Ca, Us

- I joined the company to lead the participation in and graduation from 500 Startups’ accelerator program (Batch 16)- Increased MaestroConference’s MRR by 50% in two quarters by leveraging the viral effects of conferencing software and identifying the ability to reach high-value prospects through customer partner usage, and optimizing the funnel using drip campaigns, targeted marketing messages, and in-app offers to convert to paid subscriptions; led to highest six months of revenue in company's history- Closed deals and managed relationships with the Obama Foundation, presidential campaigns (Joe Biden, Kamala Harris, Bernie Sanders, Hillary Clinton), Uber, Democratic National Convention, Nextdoor, The Atlantic

Oakland, Ca, Us

- Co-founded, built, grew and sold (acquired by Voxology) the company VoiceVoice, the first asynchronous video meeting platform, a wholly owned subsidiary of MaestroConference, including MVP, product roadmap, and GTM strategy as hybrid COO/CMO/CPO-Took platform from concept to in market, gaining early adoption with major brands including Greenpeace, Women’s March, Hubspot, LogMeIn, United Nations, Conveners.org, International Association of Facilitators and National Education Association- Owned growth marketing, building a sales pipeline of over 1k MQLs including NHS UK, Airbnb, HighRadius, Broadcom, LinkedIn, Amnesty International, World Resources Institute, Planned Parenthood, Pandora, and Stanford University- Grew revenue by 650% MRR YoY (Q3 2020-2021) through account based marketing, partnerships and strategic outbound campaigns- Managed all non-engineering personnel- support, sales, marketing, product and operations; total headcount ~30- Developed a unique lead gen channel that combined list acquisition (2M quality contacts at <$0.01 per), automated outbound email at scale (~10k emails/week), ongoing virtual events (1-2 events/week), and post-event lead nurturing; resulted in cold email response rates up to 20x higher than industry standards while increasing email volume by 500%

BidOnFusion is a B2B live auction startup that leverages data analytics and custom auction software to liquidate consumer returns and overstock inventory on behalf of some of the world’s largest retailers such as Amazon.com and Walmart.- As first marketing hire, grew revenue from $10k/year to $12M/year within 5 quarters by creating a repeatable, scalable, winning playbook for opening new markets, iteratively testing what works to identify paid social, local influencer marketing, print/radio, and email marketing as high-value, low CPL awareness vehicles- Controlled the entire advertising budget ($10k-$65k/month) including optimizing 400+ Facebook ad campaigns totaling $200k to achieve 4.35% Lifetime CTR; increased monthly sales 300%, surpassing revenue projections- Transformed weakest market (Southwest) into strongest over two months by introducing Spanish advertising program in the US and Mexico to maximize ad spend, generating 47x ROI ($560k in sales on $12k ad budget)- Built and led team of five responsible for support, content, social media, and marketing- Partnered with Finance, Creative, Client Services and Operational teams to open three new markets in 10 months: Phoenix, AZ (July 2014); Indianapolis, IN (September 2014); Greenville, SC (April 2015). Successfully marketed grand opening of SC location within 12 days of receiving keys to the warehouse

Jippidy was a video-enabled business directory ("Video Yellow Pages") with an accompanying marketing agency for small to medium businesses. Target market was SMBs in the $1M-$1M annual revenue range. - Co-founded Digital Marketing SaaS startup to provide SMBs with expert-driven, low-cost way to establish and grow their online presence, plan and execute their digital marketing strategy, and raise brand awareness- Launched company’s B2B marketing strategy, winning over 200 clients, including Living Spaces, one of US’s largest furniture brands; Shapes Brow Bar with 65 locations; Big Mama’s & Papa’s, SoCal pizza chain with 20 locations- Based on customer discovery, developed and evolved the product offering to 80% margin with $68.4k CLTV - Directed Company’s client services, sales, marketing, social media and videography departments, totaling 50+ employees- Maximized operational efficiency by recruiting and training an overseas team of 25+ full time employees- Built a national database of 500+ professional videographers to fulfill client video projects on demand anywhere in USA- Helped contribute to one of 2014's biggest branding events – the delivery of Big Mama’s & Papa’s Pizza to the 2014 Oscars

Financial Security Assurance was a financial guaranty (or monoline) insurance company. In 2007, before the 2008 financial crisis, FSA was ranked number four among global monoline credit insurers. Company was acquired by Assured Guaranty.- Lead credit analyst on over $10B of municipal bond insurance, generating $100M+ of premiums for then market leader- Evaluated credit risk of municipal issuers of long-term bonds by analyzing their financial health and interacting with underwriters, financial advisors and bond counsel - Presented daily to Underwriting Committee consisting of CEO, President and Chief Underwriting Officer - Promoted as one of the Company’s youngest Assistant Vice Presidents