- Developed and executed a comprehensive go-to-market strategy for the HA5 Hydra Collagen line, achieving revenue and sales goals; product became the #2 bestseller within two months of launch. Recognized with the President’s Business Unit Award for this achievement.- Managed a professional marketing budget, optimizing expenditures to maximize ROI and support business growth.- Directed all downstream marketing efforts for SkinMedica, including product positioning, new product launches, marketing materials development, and HCP channel management. - Actively participated in sales force advisory group meetings to gather feedback and integrate insights to develop impactful field selling and consumer materials. - Served as the primary conduit between the field force and marketing, leading the development of quarterly sales promotional programs aligned with brand priorities, driving significant revenue for the business.- Acted as a key stakeholder and relationship owner with internal teams and outside agencies, ensuring seamless collaboration and delivery of cohesive messaging across all SkinMedica brand touchpoints.

A part of the Allē and Allergan Data Labs teams at Allergan Aesthetics, an AbbVie Company. Focusing on the Body Contouring (CoolSculpting, CoolTone, Natrelle) and Skincare (SkinMedica, DiamondGlow, & Latisse) brands.

Pacific CommunicationsAgency account lead for BOTOX Savings Program (patient copay program) and Reimbursement Business Advisors business units at Allergan. - Primary agency account manager engaging in daily client communication, lead status meetings, supervise the development of marketing assets, manage yearly budget, forecasting, and billing for the business. - Develop creative briefs and communication plans for direct to consumer, direct to provider, and field force initiatives for BOTOX Savings Program and RBA brands. - I am at the center of development and execution of all patient and HCP materials, ensuring strategic alignment to marketing objectives. I work cross functionally to provide strategic input to copy, artwork, production, and participate in creative development sessions.- Manage creation of digital, CRM, and printed patient materials for the BOTOX Savings Program. Ensuring consistency of brand strategy and messaging, and on time delivery, while also following Medical, Regulatory, Legal, and Compliance guidelines.- Leverage campaign reporting and industry benchmarks to improve the BOTOX Savings Program HCP email communications, incorporating messaging and creative best practices to increase performance. - Successfully delivered a comprehensive assessment on the effectiveness of the entire RBA materials ecosystem, leveraging customer and field force data to develop strategic insights and recommendations. From this exercise, generated thousands of dollars’ worth of revenue for the agency. - Provide recommendations to Allergan marketers on communication touchpoints for all brand initiatives, including developing internal and external training decks, field communications, messaging.- Manage communication and project collaboration between multiple partners and vendors, leading weekly all-agency status calls. - Oversee 2 junior team members, responsible for daily workload, delegation of tasks and prioritization, development, and onboarding.

Account Executive at Pacific Communications Client: Allergan, an AbbVie companyBrand: BOTOX Therapeutic Indications

Worked as an account lead for Comcast Xfinity and Got Milk?. I lead integrated campaigns that include production of TV, Radio, OLV, Print, Social and other digital tactics.• Collaborate with clients from concept to production to launch for Xfinity’s quarterly acquisition offers targeting the Hispanic Market, developing regional or national campaigns. • Build and maintain strong relationships with clients, partner agencies, and vendors. • Analyze, review, and internally approve creative for TV, radio, print, digital and social.• Work closely with and manage internal teams including digital, strategy, creative and production to ensure proper and timely executions of all campaigns and launches. • Social Media account lead for Xfinity Latino managing the strategy, paid media and content creation for Facebook, Instagram, and Twitter. • Provide creative insights and recommendations for Xfinity’s monthly digital display and OLV reporting.• A strength of mine includes problem solving under tight timelines and coming up with solutions to meet a deadline. I am responsible for project and timeline management.• Write creative briefs based on client objectives, cultural insights, and RTBs for internal teams. • Oversee an Associate Account Executive, managing their workload and project assignments. Responsible for onboarding and professional development. • Project and production budget oversight.

Day-to-day client manager and agency team leader, where I lead digital marketing campaigns which include website development, CRM, and social media. Client roster included Nestlé, Allergan, and Bob Evans Foods.• Execute medium to large sized scope projects independently with minimal oversight. • Email account leader for Allergan, Nestlé, and Bob Evans CRM programs, regularly exceeding Healthcare and CPG industry benchmarks in open and click-through rates by following email best practices. Lead email development from creative brief to deployment. • Oversee and manage the social media programs for Nestlé El Mejor Nido and Bob Evans Farm Fresh Ideas, where I developed a monthly editorial content calendar and led the internal team. I leveraged data and insights to inform my content recommendations • Successfully redesigned and launched two websites for the Brilliant Distinctions consumer loyalty program and the BobEvansFoods.com site. I provided the client direction and strategic insight for business analysis, user experience, design, and technical phases. • Led multiple product launches for SkinMedica skin care, working with Brand Managers to create point of sale collateral like brochures and office signage, and website and email communications. • Work closely with multiple Allergan brand managers on behalf of Brilliant Distinctions to develop the integrated marketing campaign for various special offers each quarter and lead the execution of the marketing materials. • General oversight of a marketing intern.

Client - Allergan • Successfully completed 2 product launches and integrations to the Brilliant Distinctions consumer loyalty program. • Write creative briefs and kickoff internal teams for assigned projects. • Lead agency internal reviews and client reviews ensuring all client feedback is relayed clearly. • Maintained a monthly marketing calendar for the Brilliant Distinctions consumer loyalty program.• Deliver on regular desktop and mobile website updates for Brilliant Distinctions. • Own internal and client status meetings, ensuring updates are completed in a timely manner and the meetings are run efficiently. • Scope of Work creation and budget oversight.

• Manage 20+ monthly group meetings, including large Networking Mixers, Wine Tastings, Guest Speaker Presentations, Roundtables, and Webinars, increasing attendance by 20%. • Negotiated contracts with hotel catering departments and restaurants to meet event budget for events with 100+ in attendance. I constantly save the firm 20% on budget projections. • Enhanced the membership experience by building a positive atmosphere and strong community-centered ethic. Became “face” of the Executive Network and lead internal and external Public Relations efforts.Established and maintained new relationships with 4 channel partners that are increasing membership monthly.• Increased new membership by 500+ senior-level executives since beginning by constantly meeting membership goals and implementing a recruitment plan. • Attended and spoke at job fairs and local professional association meetings to increase brand awareness and attracted new members. • Revamped all marketing materials, including event invites, flyers, emails, social media posts, press releases, and other original copy. Promoted content to all relevant channels, including membership database, partners, and clients, through email, LinkedIn, and our website.• Create original content for monthly newsletter, News & Notes, using Constant Contact. Increased engagement by including relevant guest article series, events, and sponsor offerings.• Created and implemented the company’s first Social Media Plan, which includes action items for LinkedIn and Twitter content creation. Wrote a weekly content calendar with relevant posts to our target audience.