Michael Martinez Email & Phone Number

Michael Martinez is a CEO and Co-Founder at FunCraft. He possess expertise in monetization, product management, analytics, a b testing, strategic roadmaps. Colleagues describe him as "I worked very closely with Michael during his two years at Frank Crystal & Company. We developed a wonderful working relationship and keep in touch to this day. He was instrumental in leading the firm's new strategic marketing initiatives at the company's highest levels. Detail-oriented, Michael consistently delivered timely projects with great analysis, insight, and creativity. Additionally, his friendly demeanor and interpersonal skills make him a wonderful addition to any team or office. I wholeheartedly and highly recommend Michael as a valuable contributor for any new opportunities." and "Michael is an extremely capable and energetic individual, able to work independently and as a solid contributing member of teams. He is able to prioritize his tasks and meet deadlines. As a small company, I often called on Michael to take the initiative on the execution of plans that had only been roughly sketched. In every instance, he was able to detail the project, make appropriate queries, whether with customers or providers, and with our own staff and legal representation when projects crossed groups and form a complete work plan and execute on it. An example was a decision at management level to implement "summer concerts" of music performed by children on our kid-oriented web site. Michael was able to write up the program and advertise our need successfully, identifying and verifying young talent within a week. He was able to check in with legal on the kind of contract we would need to place this music on our site and to become knowledgeable of the pitfalls of such efforts and advise me of those. He successfully negotiated contracts and payments to the half-dozen or so artists we chose, obtained digital masters of their work in appropriate file format, and worked with engineering and our art team to bring about successful summer concerts on numerous occasions during July-September, 2008. He has a good intuition for numbers and was also in charge of placing ads for our company on other websites and negotiating those deals and monitoring performance. He was recognized as a leader among other young members of our staff and frequently brainstormed with them about actions we could take on our site to improve stickiness and increase registration. He would bring the best of those ideas to management and successfully lobby for the ideas he thought best. During the last months of service with us, we hired in a senior VP of Marketing and Michael then reported to him. Their relationship was excellent. Michael also has excellent technical skills and learns quickly when it is necessary to broaden his technical or knowledge bases. Michael is a very solid, dependable individual and I have NO reservations in recommending him for positions that can take advantage of his talent and experience. With our business downturn, it was a painful decision to lay him off and I would hire him back in an instant if there was an opportunity to do so."

Listed skills include Monetization, Product Management, Analytics, A B Testing, and 1 others.

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  Dartmouth College

  Economics Modified With Engineering; Classical Studies