Martin Fahnemann Email & Phone Number

Hamburg, HH, DE

Santa Perpetua De Mogoda, Cataluña, ES

At Comercial Group, we produce and design every swimming accessory that your company may need. From silicone, latex or lycra swim caps to amateur or competition swim goggles. We also have a swimwear and accessories line, so that you can create your own customised products under your private label. The customisation of the product is our main strength to.

Karlsruhe, Baden-Wurttemberg, DE

Restube - the airbag for watersports: 50+ lives saved, 400.000+ users have MORE FREEDOM & WATER SAFETYAs an international growing brand, we develop and market the world’s smallest water safety devices called Restube. Engineered in Germany, it allows water sports enthusiasts to stay safe in the water while providing them ultimate freedom! Our professional.

Leading the international expansion of "BuddySwim" from Barcelona, Spain.- strategy development for the international rollout and go-to-market planning- account management- marketing and partnership management- events and trade shows

Consulting sports brands, retailers and organisations on international growth strategies and business development.

Berlin, Berlin, DE

Berlin, Deutschland, DE

Livermore, California, US

• Responsibility for all international markets outside of the USA (> 60 Countries and > 400 Accounts)
• Sales and Budget responsibility
• Achieved to grow the international revenue portion from 40% to 50%
• Leading the international sales team with up to 6 direct reports
• Strategical sales planning with set up of revenue targets, budgets and KPIs
• Adjusting sales strategies to ever changing markets especially in eCommerce and brick & mortar

Livermore, California, US

• Key account management with price negotiations, forecasting and pre-order presentations as well as setting up sales targets with customers
• Implementation of standardized pricing and discount
• Supporting distribution partners actively during meetings with key accounts such like Intersport, Hervis, wiggle,El Cortes Ingles and others
• Planning, implementation, execution and follow-up of trade shows and events (ISPO, FINA World AquaticsConference, ASCA)
• Identification, negotiation and set-up of partnerships with agencies to fulfil standards and legal requirements interms of product safety, waste regulations and others (EAR, REACH, PPE)
• Signing of sponsorship deals with athletes, clubs and federations (i.e. official sponsor of the German SwimmingFederation DSV)

Livermore, California, US

• Account management with existing and new customers
• Acquisition of new leads and termination of relationships for market consolidation
• Improving the customer journey on B2B and B2C level
• Review of processes to assure a positive customer experience at premium brand level

Herzogenaurach, Bavaria, DE

• Execution of product trainings and promotion events at retail partner stores of the adidas AG
• Visual Merchandise and sales support at brick and mortar shops
• technically employed at cip marketing GmbH, Fürth

• Community Manager for Sparda-Bank, Hamburg
• Developing and maintaining a sports community for customers of Sparda-Bank Hamburg
• Implementation of customer events and creating content for the community, also on social media channels

Grasleben, Lower Saxony, DE

• Leading a business unit for counter current flume pools with 5 team members
• Product management and creation of marketing content (print and online)
• Implementation and execution of trade shows and events with a show pool on a trailer
• Coordination with builders and architects of private and public swimming pools

• Leading the 1973 founded family business with 12 employees
• Transformation of the classical catalog mailorder business to an online trader
• Creation of a bi-lingual catalog and expansion to foreign markets
• Running regularly off-site event shops at national and international swimming events such like WorldChampionships, Europeans and national trials
• Operation of 4 exclusive merchandise outlets for the adidas AG at the 2003 Barcelona World Championships
• Market launch of LD-Pool counter current flume pools in Germany

Social Economics

Apprenticeship, Groß- & Außenhandelskaufmann / Wholesale & Foreign Trade Merchant