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It's about Future product of AdskomSharing our knowledge to the industry, and working together with our client to solve their digital transformation obstacle

Creation of IeThes and launch of the Magpie 1.0

Adskom is an advertising technology company, based in Jakarta - Indonesia, Singapore, Delhi - India, and Palo Alto - California. We provide programmatic advertising, our platform and business services ensure effective performance for publishers, ad-buyers and the digital audience.Key Responsibility- Responsible primarily to develop Adskom core product : VASA – Data Platform.- Developing and cascading the organization's strategy/mission statement to the all staff, and implementing appropriate rewards/recognition and coaching/corrective practices to align personnel with company goals- Driving performance measures for the operation (including a consideration of efficiency versus effectiveness), often in the form of dashboards convenient for review of high level key indicators

Key Responsibility- Product management with major task of new product development and existing product marketing.- Business development strategy to create long term value, market opportunities, and new business relations.- Organization and Operation management that help communication, productivity, and innovation with goals to creates an environment where people can work effectively.Achievement:- Adskom Supply Side Platform (SSP) “AXON”, is the first SSP product that build on the region (SEA), have been used by several major publishers in Indonesia, include Kompas.com, Viva.co.id, and more than 500 site owners.- Adskom Ad Exchange platform, who can manage programmatic buying from more than 15 demand platform world wide, include: SMAATO, INNITY, BIDSWITCH, CCI-Japan, Tubemogul, etc.- Adskom Trading Desk Platform, is a joint technology with technology company from German and United States. Have been used by several Indonesia Agency.

Adstars is a complete digital network specializing in digital advertising. We are the only AdNetwork that is present on both mobile and website. We have a network of leading and specialty content websites, mobile sites and mobile applications that focus more on Indonesian publishers and audiences.Key Responsibility- Performance management in adnetwork industry is a basic service we have to provide, we can not compete if our performance bellow the average industry. Focus on performance to keep in the competition is the basic things to maintain. - Advertising industry is a creative industry, creativity is always mean finding a new model, a new technology to deliver. Keep the process to find the new product to offer, is always be my priority.- Our network is our asset, we are connected with various premium publishers. Keep the great relationship with publisher as our network, by delivering a great service level quality, and fast respond for every problems that occurs is the key success.- Digital is all about technology, finding a technology platform that suit with the needs of markets is a key finding. Broading the network into the technology community and building Adstars as an establish & trusted indonesian digital company will facilitate the needs to get the knowledge for the latest technology. - We are a service company, building a team that not only effective, have passion and expert in the digital industry , it’s also very important to build service spirits within our team, and then this spirits will make us different from others.- Business is a about profit, keep the margin on the track by calculating the cost of revenue and the cost of operational is a bottom line I have to look after.

m-Stars is a leading digital company, expanding its business into 5 field of digital industry ecosystem: digital advertising, digital banking, digital management, digital entertainment, and digital training. Establish for more than 10 years, m-Stars have given many milestone in digital industry: mobile banking BCA, the largest local adnetwork company, and prominent player in mobile Internet entertainment industry. Key Responsibility:- Content to deliver to our costumer will determine our revenue, finding the right content setting the promotion , distributing it and set the price is the key acticity.- User interface in mobile and web service is the main things we have to deliver, without it, doesn’t care how great our content is, the business will not run.- User experience in mobile and web service will make our costumer satisfied and loyal, doing research about the user experience is always be my priority.- In mobile and web digital service, technology is the main issue, because it is talking about platform to put the product, the way costumer access our product, and the new experience we can give to our costumer. So always do research about the technology.- In Digital is easy to create some ideas, leading a team, not just to be proactive but have the courage to put their ideas, making it happen and evaluate the result is a step by step process.- Making a good relation with telco carrier (Telkomsel, XL, Indosat), because they still our main payment system, and in the same time finding a new way to bring up an ad funded concept into our product.- Set the 2012 forecast, maintain the percentage of net margin by controlling cost of revenue and operational cost, and do some promotion activity to boost the revenue in daily basis activity.

PT. Nutrifood Indonesia is a leading FMCG company, through the uniqueness of the product that represent their mission “Inspiring a nutritious life”. Tropicana Slim, Hilo, WRP, LMEN, and Nutrisari are their leading brand that have spread world wide for more than 40 countries.Key Responsibility:- When we are talking about “goods”, it is always a production behind that. Marketing forecast is the reference of how much we must produce. Balancing the demands and the supply by forecasting it, is a basic responsibility as a brand operation.- Marketing activity is a tools of Brand Manager in order to elevate the demand, when we raise the demand, we must raise the supply. To make sure the supply is ready in the market by adjusting the forecast, alocating the goods, penetrating the market by bellow the line activity and doing in store promotion need coordination among different department (marketing, PPIC, suply chain, sales and promotion), it is the role of brand operation to facilitate it.- Overstock is a common problem in consumer goods, coordinating with area sales and area promotion to create bellow the line activity to reduce the stock and creating impactful sales, is one of brand operation daily activity.- Innovation is a must, even in FMCG industry. Creating initial forecast, making national alocation, penetrating in to store and promoting the new product involve various department, and this activity is lead by brand operation.- We have 150 SKU (stock keeping unit) in the market, calculating the unprofitable SKU and propose to pruning it to marketing director is one of brand operation role. If agree, brand operation will make coordination with PPIC, warehouse, area sales and promotion to take out the product from the market place.- In store advertising is proposed by area sales to brand operation, when it accept, then brand operation will coordinating it with in house marketing communication team, to make the design and implementing it in the area.

Creating the distribution and penetration strategy for Sulawesi RegionCreating the promotion and supply chain management of promotion gimmick at Sulawesi RegionOperational Daily basis with Distributor Team & Nutrifood Promotion Team to achieve the forecast for Sulawesi Region.

Responsible in Packaging & Bellow the line Marketing CommunicationProject Management for Brand promotion activityMonitoring Brand Sales and make a tactical activity (with Brand Manager)