Martin Fleischmann

Martin Fleischmann Email and Phone Number

Expert at driving faster company growth @
Martin Fleischmann's Location
Atlanta, Georgia, United States, United States
Martin Fleischmann's Contact Details
About Martin Fleischmann

I'm an entrepreneur and business executive who drives faster growth by raising a company's marketing, strategic, business development and ops effectiveness. I have consistently stayed at the forefront of the latest digital marketing and analytical innovations, from SEM/SEO to social media to targeted mobile to video and offline, and enjoy working with folks of all types to push thinking, foster teamwork, and find creative new solutions. I work with small growing companies as well as larger companies to break through issues to higher growth and profitability.After several early years in management consulting, my main entrepreneurial success was co-founding and running an early internet lead gen company, which we grew quickly to become a leading high-quality national lead service for insurance agents/agencies. It achieved a #80 ranking on the 2006 Inc. 500 and won the top spot in Deloitte's 2006 Georgia Technology Fast 50 Awards (and managed to stay at #4 in 2007) with high margins. It became part of Bankrate Insurance in 2010. I also took a lead role in exposing the growing paid search click fraud problem with BusinessWeek in their 10/2/06 cover story investigation and wrote a follow-on opinion piece proposing solutions. Following that I consulted for the C-level in leading online education companies late 2012-mid 2014, then helped launch and ran Farrago Comics, the first and only freemium platform for comic books and graphic novels. I became COO of GridQuire Labs focused on mobile ad targeting, was EIR at the Comcast Farm incubator in 2018-19, and during covid Chief Development Officer at agency Response Media. Spending time on consulting, attracting a global Formula E Championship race series to downtown Atlanta with AERO, and very lately on a new type of venture firm to support a type of underrepresented founder.Specialties: Executive advisory, digital marketing and lead generation, new business growth management, business strategy and development, negotiations, management of people and processes, data segmentation and analysis, online education, affiliate marketing, bottom line results.

Martin Fleischmann's Current Company Details
AERO, All Electric Racing Organization

Aero, All Electric Racing Organization

Expert at driving faster company growth
Martin Fleischmann Work Experience Details
  • Aero, All Electric Racing Organization
    Founder & Ceo
    Aero, All Electric Racing Organization May 2022 - Present
    I created AERO in late 2019 as an organizing entity to attract the global Formula-E World Championship Race Series to downtown Atlanta. FE (if you didn't know) is an all-electric F1-like series run in leading cities throughout the world, with no fumes, less noise, and even more action and fan engagement features than F1 -- which is why it's been the fastest growing thing in motorsports over its first 8 seasons. Season 9 now introduces the amazing Gen3 car that's almost as fast as F1 and heightens racing action further. Efforts and strong enthusiasm from Atlanta govt/civic leaders to early 2020 had to be shelved due to the pandemic, but I began investigating and raising interest again part-time in mid-2022. Now in 2023 have gained serious traction with the vision of a huge 3-4 day downtown festival of EV tech, sustainability, education, esports, and Formula E Championship racing excitement! The economic impact on downtown and state will be on par with any of the biggest events (sports & otherwise) Atlanta hosts.
  • Response Media
    Chief Client & Development Officer
    Response Media Nov 2020 - Aug 2022
    Atlanta, Ga, Us
    Response Media is a full-service digital and direct agency that intelligently combines customer acquisition/lead generation with personalized, relevant email marketing. Our proven approach integrates data-driven strategy, performance-based media, marketing automation, and behavioral email marketing to deliver strong growth in customer acquisition, loyalty, and ROI. We work with many of the world’s leading companies and brands (esp those in the baby/new moms markets) like Mead Johnson Nutrition, Kimberly Clark, Danone, and Reckitt Health.
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  • Ascension Growth & Innovation Strategies
    Partner, Strategic Marketing
    Ascension Growth & Innovation Strategies Aug 2018 - Sep 2020
    Ascension is a management consultancy that serves senior management of mid-cap companies seeking growth in highly competitive industries. Our team of only experienced operators helps clients drive top line growth and improved business performance through strategic analytics, insight mining, marketing optimization, and sales enablement programs. Growth is defined at Ascension as revenue growth, market share improvement, new product contribution, and geographic expansion. We can help you grow faster with higher margins and great ROI.Ascension uses its unique AIMS framework to help companies better Analyze their own data to identify their most profitable customers/segments, provide market Insights to identify trends and differentiate their brands from competition, optimize their Marketing to commercialize new products/services, and embed greater Sales effectiveness with excellent sales enablement programs and training.While we can help any size client, we generally are sought out by companies under $1B who want experienced, senior-level help to create lasting impact. For much less cost than large firms that fly in a lot of young consultants who are often within 1-2 years of graduation, you can have real experts and senior leaders who have dealt with the same or similar issues themselves. I'm happy to talk with you about how we can help your company grow faster, no charge!
  • The Farm At Comcast
    Eir, Lead Mentor & Growth Advisor
    The Farm At Comcast Jan 2018 - Dec 2018
    Helping guide entrepreneurs at the new Atlanta accelerator called The Farm at Comcast, excellent facility on 2nd floor of the new Comcast regional HQ building next to SunTrust Park at The Battery. Entrepreneur in Residence and selected as lead mentor for 2 of the 10 companies in first cohort, Last Bottle Clothing (soft clothes made from recycled plastic) and Optikal (contact lens/supplies sub. box). A paid fractional CMO and CEO advisor to several other young companies and consulting to a few larger companies, all to help them grow faster and avoid problems. Impart wisdom based on my many business/entrepreneurial experiences over 20+ years, both wins and painful scars -- happy to talk and hear about your company too.
  • Gridquire Labs
    Chief Operating Officer
    Gridquire Labs Oct 2016 - Dec 2017
    GridQuire Labs powers targets mobile advertising much more precisely, giving advertisers 3-8x higher engagement rates and better ROI. All marketers want to hit the right people at the right time in the right place with the right message -- GridQuire and the platform it licenses enable mobile advertising to achieve this for the first time. I helped GQ enter new verticals, find new use cases for the technology, entered us into Coke's Bridge Community program, and audiences with several F500 companies. Happy to talk to anyone who would like help with their mobile ad campaigns!
  • Farrago Comics
    Ceo & Co-Founder
    Farrago Comics Nov 2013 - Oct 2016
    During 2014 we incubated and in early 2015 beta launched publicly a platform for comic books and graphic novels based on a fully digital, Spotify/Pandora-like freemium model -- free to read, advertiser-supported and creator-supporting top quality content. We aim to attract a portion of the 50 million+ folks who like comics but won't buy them, or used to read comics when they were accessible and inexpensive. Farrago makes it easy for creators to digitally publish on our Farrago Comics app (in App Store for iPads and GooglePlay for Android), and super easy for fans or casual comic readers to explore new genres and titles with no cost! Farrago attracted several top creators to come on board during initial development, others came to us at cons in 2015-16. Major publishers like IDW, Valiant Entertainment, Top Cow, Caliber, Creative Impulse and others see the value in our approach and have put in content, to the point where we had 200+ series and 600+ books! We show full page, engaging ads after every 3-4 pages of content that you can move quickly through like a magazine. Farrago Comics aims to help creators make more while bringing terrific stories and characters (both old and new) in a great comic book reader environment to everyone. May you find joy in reading comic books!
  • Energyfool
    Founder & Ceo
    Energyfool Jun 2011 - Jul 2014
    At EnergyFool, our quest is to help you become a better and more efficient consumer of energy, no matter what the form (electric, gas, natural gas, etc). We can help you figure out and rank the best steps to take to cut energy usage and costs over time, with as little upfront investment of money and time as possible. Like the Wise Fools of old, we will help you examine all possibilities with common sense and without preconceived notions, suggest the best solutions, then get you to the most helpful experts when needed. I'd be happy to talk to anyone who is interested in partnering up with us, either if you have a site that you'd like to link to ours as an affiliate, or if you are looking to be in our top notch network of energy audit, retrofit, and renewable technology professionals.
  • Hands On Atlanta
    Chief Marketing Officer (Temp.)
    Hands On Atlanta Aug 2013 - Nov 2013
    Atlanta, Georgia, Us
    Came off of board temporarily to lead a set of re-branding and awareness-raising campaigns for this venerable Atlanta institution that annually energizes tens of thousands of volunteers, trains volunteer leaders, increases civic engagement and builds community. Volunteer to take part at one of over 60 available projects during Hands On Atlanta Day in October and Leave Your Mark on Atlanta!
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  • Ashworth College
    Chief Marketing Officer
    Ashworth College Dec 2012 - Jul 2013
    Norcross, Georgia, Us
    Ashworth College is a leader in online career education, also offering accredited associate and bachelor degree programs. Ashworth fits the busy schedules of working adults to help them grow their worth and reach their goals of a better education, better career, and better life without taking on debt. Our cost per credit hour is a fourth that of other online schools that ask students to take on debt to earn a degree. As CMO I oversaw all marketing activities including online and offline lead generation, affiliate marketing relationships, PR/communications, and media planning and buying. I analyzed and significantly cut poor quality affiliate leads to improve lead buying efficiency and cost per enroll metrics, as well as bottom line margin per lead and per enroll improvement.
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  • Prospect Agents, Llc
    Partner
    Prospect Agents, Llc Jun 2011 - Sep 2012
    Prospect Agents offers a leading energy efficiency home improvement offer for consumers from it's ecohomeadvisors.com site which it syndicates through a few large and credible publisher partners. It also has and can syndicate other useful offers for publishers like life insurance quotes and carbon offsets. Feel free to contact me if you'd like to partner.
  • Mostchoice.Com
    President & Ceo
    Mostchoice.Com Nov 1999 - Feb 2011
    Co-founded then grew all facets of sales, marketing, and operations for this fast-growing, inbound-only national lead service, an early pioneer in the insurance lead space. MostChoice quickly became a leading high-quality national lead service provider, earning a #80 ranking on the 2006 Inc. 500. Also won the top spot in Deloitte's 2006 Georgia Technology Fast 50 Awards and managed to stay at #4 in 2007, while earning high margins. It was taken over by Bankrate Insurance in 2010. Was a major partner with Google and Yahoo and was a Featured Site with MSN to attract customers needing expert help with any form of insurance or mortgage, matching them to a few local partners in our national network who can help.
  • Autotrader.Com
    Product Manager, Dealer Web Products
    Autotrader.Com Nov 1998 - Oct 1999
    Atlanta, Ga, Us
    Oversaw the web site product offering to auto dealers, over 600 sites in operation. Dealt with web site vendors for product development/replacement, customer service that maintained sites, and the national sales org. that called on dealers. Was at company during it's hypergrowth stage, grew from 70 to over 150 employees while there and now over 500.
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  • National Service Industries
    Director Of Corporate Development
    National Service Industries Oct 1997 - Oct 1998
    Worked on corporate strategy and acquisition strategy for a $2B holding company with major groups of lighting, chemicals, linen service, and envelopes. Worked also on salesforce reorganization and strategy for their $400M Chemicals Group.
  • A.T. Kearney
    Manager
    A.T. Kearney Sep 1994 - Nov 1997
    Chicago, Illinois, Us
    Helped drive a wide variety of strategy and operations projects for a variety of Fortune 500 clients. Worked with senior and middle management to save big companies lots of money and do things smarter, basically. Ran the gamut from growth/new product strategy in express package delivery to sourcing milk products for the largest infant formula maker. Helped grow a small office in Atlanta into a large office before and after AT Kearney was acquired by EDS in 1996.
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  • Strategic Planning Associates/Mercer Management Consulting
    Analyst
    Strategic Planning Associates/Mercer Management Consulting Sep 1988 - Jun 1992
    Research Analyst promoted to Analyst, performed strategy consulting projects for large companies. Worked with clients in trucking, telecommunications, and other industries. Variety of data analysis, strategic thinking, and client management roles.

Martin Fleischmann Skills

Entrepreneurship Online Marketing Business Development Marketing Strategy Negotiation Leadership Strategic Planning Lead Generation Business Strategy Start Ups Management Mergers And Acquisitions Strategic Partnerships Management Consulting Crm Online Advertising Internet Strategy Marketing Strategy New Business Development Product Management Sales Analytics Product Development Salesforce.com Program Management Social Media Marketing Pay Per Click Analysis Mergers Social Media E Commerce Public Speaking Digital Marketing Executive Management Advertising Ppc Digital Strategy Search Advertising

Martin Fleischmann Education Details

  • Yale University
    Yale University
    Economics
  • The Wharton School
    The Wharton School
    Entrepreneurship/Entrepreneurial Studies

Frequently Asked Questions about Martin Fleischmann

What company does Martin Fleischmann work for?

Martin Fleischmann works for Aero, All Electric Racing Organization

What is Martin Fleischmann's role at the current company?

Martin Fleischmann's current role is Expert at driving faster company growth.

What is Martin Fleischmann's email address?

Martin Fleischmann's email address is mf****@****dia.com

What is Martin Fleischmann's direct phone number?

Martin Fleischmann's direct phone number is +140442*****

What schools did Martin Fleischmann attend?

Martin Fleischmann attended Yale University, The Wharton School.

What are some of Martin Fleischmann's interests?

Martin Fleischmann has interest in My Sleep (What I Can Get Of It), Children, Running Sometimes, Education, Fun Gadgets, My Family, Helping Build Community.

What skills is Martin Fleischmann known for?

Martin Fleischmann has skills like Entrepreneurship, Online Marketing, Business Development, Marketing, Strategy, Negotiation, Leadership, Strategic Planning, Lead Generation, Business Strategy, Start Ups, Management.

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