Martin Forrest Email & Phone Number

California, United States

South San Francisco, California, Us

Developed and executed investor relations and communications programming for innovative S/MID Cap companies. Clients included: Achaogen, Kyowa Kirin, Epizyme, OncoSec, Engage Therapeutics

Emeryville, California, Us

Recruited to lead corporate communications and investor relations for a CNS-focused biopharmaceutical company that is developing its lead candidate for the treatment of levodopa-induced dyskinesia associated with Parkinson's disease and for the treatment of major symptoms associated with multiple sclerosis patients experiencing walking impairment.

Affiliated with a specialty health and life sciences firm to develop strategic communications for clients ranging from rare disease accelerators to leading academic cancer research centers. Wrote and executed the communications plan for an emerging immune-oncology company that failed to demonstrate efficacy in a pivotal phase 3 study for a pancreatic cancer vaccine. Led the team to develop key messages, earnings call script, press release, and Q&As for the company's quarterly earnings calls to position the company for a year of transformative data disclosures.Developed a thought leadership and national media campaign to further build the reputation and awareness of a leading academic cancer centerPrepared the written proposal and led the team through the pitch that won the assignment to develop a consumer public relations campaign for a game-changing hearing device.Led awareness and brand building initiatives for a rare disease incubator that is launching three public companies on several technology platforms. Developed key communications assets including a new corporate brand identity system, website, and corporate presentation.Evolved the narrative for a Series A company with a novel Sickle Cell Disease compound for patient, partner, and investors audiences

Parsippany, Nj, Us

Appointed to build and lead the communications function for the global leader in animal health, a spin-off from Pfizer and the 3rd largest IPO of 2013. Designed and implemented the communications model for the newly independent S&P 500 Company. Developed and then launched the Zoetis brand and corporate narrative leading a global team, multiple agencies, and a multi-million dollar budget. Oversaw significant change management communications as the new company moved from Pfizer shared services to its own. Served as core team member for communications planning and execution to restructure the company and eliminate 25% of all positions. Areas of focus included: external, executive, financial, customer, colleague, manufacturing, R&D, and business technology communications; development and governance of digital and traditional communications channels; corporate brand, responsibility and reputation.

New York, New York, Us

Recruited to manage external affairs, communications, and philanthropy during the acquisition of Fort Dodge to become the largest animal health company worldwide. Led media relations, colleague communications, executive communications, issues management, strategy and change management communications. Executed integrated communications planing for 5 transformative acquisitions: Biologics, Generics, Aquaculture, Diagnostics, Medicated Feed. Managed team of 5 professionals, agencies, and contractors. Member of Pfizer Animal Health Leadership Team.

Basel, Baselstadt, Ch

Relocated to lead a team of 30 and charged with managing payor and patient advocacy relationships for a $500MM oncology franchise. Developed and executed payor/advocacy strategy to ensure access to novel cancer therapies (Glivec, Tasigna, Afinitor). Aligned market access and public affairs strategies with sales, marketing, and medical functions to build relationships with payors and patient groups. Key focus areas: NGO and stakeholder relationship management, communications, social responsibility, drug access, pricing strategy, new commercial models.

Emeryville, California, Us

Recruited to reposition the company to Wall Street with a reinvigorated IR and communications program for a mid-cap global biopharmaceutical company (5000+ employees, $2B+ revenues, $8B market capitalization). Built a 10-person IR/communications team. Led development of strategic messaging for key milestones, critical issues, and crisis management. Communicated the appointment of a new executive team. Crafted communications strategy for acquisitions, product launches, positive and negative late-stage clinical data, product delays and recalls. Advised the executive management team on communications strategy. Partnered with BUs and corporate functions to develop messaging to build strong corporate brand identity. Leadership roles: investor and media corporate spokesperson; management committee member, disclosure committee, senior finance management team, and the PAC board.

Deerfield, Illinois, Us

VP Marketing & International Sales, Paris France & Oakland, CA, 1997 to 1999Business Unit Director, Baxter World Trade, Republic of Singapore, 1994 to 1997Senior Marketing Manager, Renal Division, Deerfield, IL, 1992 to 1994Marketing Manager, Renal Division, Deerfield IL, 1991 to 1992

Mba | Master Of Business Administration, International Business, Marketing

Mph | Master Of Public Health, Policy Concentration

Ba | Bachelor Of Arts, French Language And Literature