Senior Director in Huron's Salesforce consulting practice specializing in healthcare, responsible for leading the development and execution of strategic initiatives that leverage Salesforce solutions to enhance healthcare client outcomes. This role required a deep understanding of both Salesforce technology and healthcare industry challenges, enabling the delivery of tailored, impactful solutions. Huron is a global consultancy that helps our clients drive growth, enhance performance and sustain leadership in the markets they serve. We partner with them to develop strategies and implement solutions that enable the transformative change our clients need to own their future.- Solution Architect for large physician-owned health plan, with a heavy focus on Care Management, specifically post acute transitions to help reduce readmissions. - Created an end-to-end care management platform using Salesforce Health Cloud to support patient's transition from inpatient to ambulatory care, with custom applications for the multiple functional areas involved: Inpatient Care Managers, Transition of Care Nurse Care Managers, Shared Clinical Resources. The workflows for each functional area are seamlessly connected so that every person on the transition team sees the member record exactly when they need to see it and can clearly see the full member history of what steps each functional area has taken thus far.

• Overall management responsibility for all Health Cloud implementations, including development of solution architecture, and executive sponsorship of entire delivery process• Responsible for EMS' HLS Industry marketing and development of go-to-market strategy• Drive the creation of thought leadership content and webinars to effectively communicate the power of Salesforce's Health Cloud platform • Carry the patient experience solution with Salesforce teams geographically• Create visionary and compelling internal and external, customer-facing presentations• Support visionary event marketing experiences, at Salesforce events along with third-party healthcare events such as HIMSS, AHIP & others• Partner with our Product Management team to distill key functionality and benefits into core product marketing message• Develop engaging product demonstrations that are used in videos and are the basis for customer engagements in the sales process• Develop effective sales training material for EMS sales team making it easy for sales to understand our service offerings and key positioning• Partner with EMS corporate marketing to execute innovative marketing campaigns, SEO, and web design to build pipeline

• Designed, developed, and deployed Salesforce to support entire patient process from lead generation to completed surgical procedure.• Customized Salesforce implementation to support all functional areas including Contact Center, Patient Clinic, Benefit Confirmation Team, Insurance Coordinator Team, Surgery Scheduling Department, and Anesthesia Department.• Used Lead, Account, and Opportunity Record Types, along with multiple List Views and Automated Workflow Rules to facilitate a highly efficient process which move patients through the multiple steps between booking a procedure in clinic and completing that procedure in the operating room. • Develop and run multiple reports and dashboards providing crucial, real-time visibility of practice operations including new office visits, number of booked procedures, stage of each booked procedure, number of procedures by surgeon, and payer mix.• Project managed integration project between NextGen EHR and Salesforce including an outbound integration sending demographic data into NextGen for new patient creation, and a web service for real-time NextGen encounter data.• Project managed integration between NextGen EHR and cloud-based form builder JotForm to both export new patient forms as PDF's into the patient chart in EHR, as well as export form data as CSV to intake tables in order to populate new patient templates.• Manage an annual marketing budget of over $2 million including: developing brand strategy through messaging and creative; manage digital and traditional agency relationships; determine and analyze media mix (digital, TV, radio, billboard, sponsorships)• Implemented and continue to maintain Marketo Marketing Automation package including building hundreds of smart campaigns and email assets to support patient flow through a branded experience.

• Develop and execute a solution strategy, mapping client business requirements to system/technical requirements.• Interface and coordinate with Project Managers, Developers, Designers and Digital Marketers to provision estimates, develop overall implementation solution plan, and serve as a lead as required, to implement the installation, customization, and integration efforts.• Oversee aspects of project life cycle, from initial kickoff through requirements analysis, design and implementation phases for projects within the solution area.• Provides expertise to identify and translate business requirements into a detailed technical Statement of Work.• Survey market landscape for solution insights, direction, vendors, and methods.• Help marketing departments develop marketing materials and position strategies.

• Develop local direct-response campaigns for businesses throughout West-Central Florida, including messaging, promotions and media.• Coordinate with designers, web developers, and digital marketers to properly position the brand and execute campaigns.• Relied on data-driven results to optimize campaigns.• Received area’s highest Customer Satisfaction Award.

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